The reputation of "Journey to the Desert" completely collapsed, while the low-budget production "Desert Time Boat" unexpectedly became a hit before it even aired.
This drama, themed around desert adventure, tells the story of a modern girl who can understand animal language. She accidentally travels back to the Silk Road a thousand years ago. With the help of desert animals, she overcomes numerous dangers to transport goods, rises to become the richest female merchant, and incidentally picks up a prince from the Western Regions.
This novel subject matter naturally attracts animal lovers.
What's more, Xia Zhining's fan base already includes a large number of animal lovers.
They excel at re-editing her animal videos and live streams, creating entertaining clips with subtitles, and actively disseminating them across various platforms.
Now, riding the wave of online discussion, these fans are spontaneously promoting the new drama.
This caused the popularity of "Desert Ark" to expand rapidly like a snowball, and its traffic experienced explosive growth!
This is an effect that tens of millions of dollars in marketing and promotion might not be able to achieve!
The crew of "Desert Ark" is currently experiencing double joy, with the massive online traffic and support from across the internet filling the entire set with a festive atmosphere.
Just then, He Xi's assistant rushed over, holding a still-ringing phone, with a somewhat exasperated expression on her face: "Director Xi, it's President Liu from Xingyao Capital..."
He said that his statement this morning about withdrawing investment was drunken nonsense and that he hoped we could continue to cooperate.
Upon hearing this, He Xi merely raised an eyebrow dismissively. Full of confidence, she uttered three words crisply and decisively:
"Tell him to get out."
A confident smile appeared on her lips: "Tell him that I have a new sugar daddy now, and I don't need his money."
This confidence comes from Xia Zhining.
It turned out that Xia Zhining had been standing nearby when President Liu called to withdraw his investment that morning. Without saying a word, she took out her checkbook, neatly signed the amount, and handed it to He Xi. Her movements were so fast that He Xi didn't even have time to react.
With the compensation for lost work paid by the crew of "Journey to the Desert", Xia Zhining only needed to invest the remaining two million yuan, which was more than enough.
Just then, the military's reward for catching spies arrived in my account, and the amount was exactly two million.
Now, the production team of "Desert Ark" has ample funds, and the show has become a hit even before it airs, so there is no worry about sales.
With the support of Gu Huaiye's super-strong logistics team, the entire crew's operational efficiency was simply off the charts, making great strides all the way!
In stark contrast to the bustling scene on the desert film set.
The atmosphere in the conference room at the headquarters of Jingxia Entertainment in Beijing was frighteningly low.
The usually elegant and composed Chairwoman Xia Zhuangya now had a frosty expression, and slammed her coffee cup heavily on the table with a jarring sound.
"Two A-list artists! How much resources did the company spend to promote these A-list artists!"
"It collapsed just like that! A multi-million dollar S-level project is about to go down the drain!"
Her voice trembled slightly as she tried to suppress her anger, "I've only been abroad for a few days on business, and the company is already in this mess!"
Her younger brother, Xia Annian, the president of Jinxia Entertainment, who was sitting opposite her, quickly spoke up: "Sister, calm down, things haven't reached a dead end yet."
He leaned forward, lowered his voice, and spoke his carefully laid plan:
"The one who tied the knot must untie it. The key to the problem lies with Xia Zhining."
"As long as we find a way to get her to relent and publicly acknowledge that we have forgiven the 'minor conflict' with the 'Journey to the Desert' crew, there is room for things to turn around."
A glint of shrewdness flashed in his eyes as he continued:
"At that time, we will communicate with the cultural and tourism department and issue a joint statement with the Xia Zhi Ning production team to characterize this matter as a 'misunderstanding during filming,' which has now been 'resolved amicably through negotiation.'"
“As long as public opinion shifts, the project can continue to move forward, and Chen Jin and Luo Zhen’s acting careers… may not necessarily be lost.”
Xia Annian raised his head, a desperate, calculating look on his face:
"The most urgent task is to get Xia Zhining to agree. As long as she is willing to cooperate, we can get through this crisis."
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