Chapter 104
"Did I recommend it to you?" Lu Zixi asked with some confusion.
"Yes, on the show, you desperately applied lipstick on your wrist to determine the shade. This GIF got captured, and many people were impressed by your... ahem, great skin." Song Yang explained with a light cough. "After the GIF went viral online, Doux started promoting this lipstick, saying it's brightening, moisturizing, spreadable, and non-flaky. It's also said that it looks so good even after being exposed to the sun for several days in the mountains... You've invisibly played a particularly powerful role in promoting the product. Many people went to the store specifically to try out the color after watching the variety show. Doux's marketing and publicity departments reacted quickly, immediately connecting with spring promotions and beauty influencers, creating a virtuous cycle. Plus, as a major brand, Doux has always had a good reputation, and this new lipstick immediately became a hit."
Song Yang sent Lu Zixi some disclosed data and the publicity done by doux via email. It can be clearly seen that the sales of new lipsticks in major counters and official websites have increased exponentially after the variety show was broadcast. Finally, with the added bonus of the spring promotion activities, it stabilized at a peak that was difficult for popular products in the past. There are also entries like doux aphrodite on the hot search columns of some beauty products.
"Also, because the original shade name was too obscure—difficult to pronounce and spell, and lacking a unique numerical code—didn't perform well in the Asia-Pacific region during initial promotion, even though the shade was well-suited to Asian skin tones." Song Yang added, "Doux was originally considering giving the shade a catchy abbreviation and promoting it, but before they could come to a conclusion, your performance on a variety show unexpectedly catapulted the shade into popularity. Therefore, Doux's management decided to strike while the iron is hot and officially name the shade 'Lu Wenqi's Color.' This way, searches for 'Lu Wenqi' on the official website will link it to the shade, making it easier for more people to remember and purchase."
"So, this is what you meant by 'discuss the endorsement with me in advance'." Lu Zixi pondered, "Because if you want to use the name 'Lu Wenqi Se', it should at least be considered a single product promotion."
"Yes," Song Yang confirmed. "After the relevant person in charge of Doux contacted us, we thought it was a win-win situation, so we contacted you immediately. Also, I wonder if you have seen this set of pictures?"
Song Yang sent a link, Lu Zixi clicked it, and a set of nine-square grid pictures jumped into his eyes.
@EntertainmentEatMelonSauce: A netizen used a Doux collaboration filter on a screenshot of "Departing to the Fields"... Who do you think best matches Doux's personality? [Image] x9]
"A lot of people commented and forwarded that you and doux's brand ethos are a perfect match. Someone then took more screenshots, added filters, and created a new nine-square grid. They posted it on Weibo, which garnered widespread attention. Many people thought the images echoed the style of doux's Spring Fashion Week." Song Yang thought for a moment, then added, "Most importantly, doux's creative director agreed."
"He's a very picky person." It seemed Lu Zixi's reaction was too flat, just a nod. Song Yang was afraid Lu Zixi didn't realize how great a collaboration opportunity this was, so he couldn't help but say, "Finding faults in eggs isn't an enough description to describe how picky he is. Do you remember when we were initially interested in approaching doux about an endorsement partnership, and we discovered that last year, doux didn't have a male spokesperson for the Asia-Pacific region? It was this creative director who said that no male artist he'd approached could embody last year's theme of 'femininity,' so they simply didn't choose a male spokesperson."
"This year's spring theme is 'warmth,' and the upcoming summer theme is 'burning,' both related to 'temperature' and 'heat.' This should also be this year's annual theme, featuring bright, warm tones, a departure from last year's mature, sexy style." Lu Zixi recalled spending most of the night memorizing color swatches and brand knowledge about Doux. "We've launched two new men's lines, one themed 'Night' and the other 'Clear,' so we're testing the waters from two different angles."
Song Yang affirmed on the other end of the phone and was about to say something else when Lu Zixi suddenly heard the door behind him open. He asked him to wait, covered the receiver, and turned to look at the door.
"...I won't tell him, and don't even think about hitting on him." Yan Yunzhen frowned as he pushed the door open and came in. He was actually on the phone as well. Turning around and seeing Lu Zixi in the room, he raised his eyebrows in surprise. "Okay, I won't tell you anymore. That's it."
"The lamb is right next to you, isn't he!" the person on the other end of the phone shouted. "I heard his voice when you pushed the door open!"
"Not here." Yan Yunzhen closed the door and hung up the phone neatly.
"Who is it?" Lu Zixi asked curiously.
"No one." Yan Yunzhen put the phone in his pocket and raised his chin to signal, "You can continue."
"There's nothing further to go on. Song Yang called me and told me that Doux wanted to contact me to arrange a commercial endorsement in advance, and I've already agreed." Lu Zixi raised the phone in his hand.
"No wonder..." Yan Yunzhen was stunned for a moment, shook his head, and laughed, "I was wondering why Rona suddenly contacted me in a hurry, saying that his father wanted to talk to you about the endorsement of theyouth again. I told him not to think about it and not to bother you. So this is what happened. They saw Doux take action, so they got anxious."
Speaking of the brand theyouth, Lu Zixi remembered it quite clearly. The first fashion show he had ever walked in his two lives was on this brand's runway. Although the endorsement deal was not reached at that time and Chairman Luo insisted on choosing another group, it did attract the attention of other brands. The relevant person in charge of doux probably noticed him from here.
"Since he's agreed, that's easier to say," Yan Yunzhen said. "Once the contract is drafted, I'll tell him directly that we've reached a preliminary agreement with Doux and completely put his mind to it."
"What are you saying? Aren't you and Rona friends?" Lu Zixi didn't know whether to laugh or cry. "At least be more tactful. It's normal for an endorsement to fail. It's just like failing an audition. I really don't think it's a big deal."
"I just feel like there's something going on," Yan Yunzhen hugged him from behind, resting his chin on his shoulder, and whispered, "You're so good."
Song Yang on the other end of the phone quickly said, "I will inform you as soon as there is any progress in the cooperation," and hung up the phone without hesitation.
Lu Zixi: “…”
Wow, such a strong desire to survive.
"You..." Lu Zixi thought for a long time, not knowing how to continue, so he could only say in a very old-fashioned way, "Don't always act so sweet in front of others."
Yan Yunzhen blinked: "I don't have any."
In order to prove that he really didn't do it, he even took out his mobile phone, solemnly opened Weibo, and handed it to Lu Zixi.
This was a Weibo post visible only to fans. Lu Zixi realized that Yan Yunzhen must have been following him using a fake account. The content of the post was as follows:
@The Internet's No. 1 Wall Climber: Since you all say I'm Leeuwenhoek, I'll give it another try! I don't know if your relationship is real, but they do have a really good relationship.
This familiar ID shocked Lu Zixi.
Sure enough, it is the familiar style of both pictures and texts——
[At 5 minutes and 13 seconds, Lao Yan and Xiao Yang got off the plane. There was an obvious indentation on Lao Yan's shoulder. Xiao Yang looked up and raised his hand, and the camera switched.
At 6 minutes and 34 seconds, the camera switches back to the show, but the clothes are straightened and the two people are still standing in their original positions.
It's known that the two of them flew here together. The production team doesn't provide personal assistants, so all logistics, including personal assistants, are arranged by the production team. So, may I ask why Lao Yan's clothes were wrinkled, and how were they smoothed out?
Lu Zixi thought about it and realized that he had indeed rested his head on Yan Yunzhen's shoulder on the plane. After getting off the plane, he noticed that his clothes were a little wrinkled, so he tidied them up. Neither Yan Yunzhen nor he realized that there was anything wrong with this. As a result...
Even the post-production team realized that there was something fishy going on, so they cut out the action shot...
At 9:05, Lao Yan and Xiao Yang boarded the bus together. Lao Yan, quite self-conscious, sat directly next to Xiao Yang. The staff asked them if they needed motion sickness medicine or something, but Lao Yan didn't even need to ask. Xiao Yang replied, "No," "We don't get motion sickness." How come you know so well whether he gets motion sickness or not! And you can even answer for him! Is this the touching story of Yuanhong colleagues? Absolutely amazing! I want to work at Yuanhong too, and I'm looking for a handsome guy to join me. [Rose]]
[11 minutes and 11 seconds, okay, this is a dog-sucking moment. Xiaoyang is clearly talking to Lao Yan, see?! The animated picture shows him whispering in Lao Yan's ear, and Lao Yan is looking out the window with a serious look on his face, but he's actually been listening intently and nodding secretly! Is this the world of you straight men? I'm dizzy. If they're not talking about some little secret, can't they just talk face to face? So, what's the saying "the more you try to hide something, the more obvious it becomes." This is textbook-level "the more obvious it becomes"! I'm hooked!]
…
There was also a record of sugar-eating that was accurate to every minute and every second. Every time Lu Zixi flipped through one of the records, he quickly recalled what happened at that time. What surprised him was that the blogger had guessed it almost right, and they were all small things that he had not even noticed.
Yan Yunzhen was also watching from behind. When Lu Zixi turned to look at him, he showed an innocent expression as if to say, "So it's not my problem at all," and even kissed Lu Zixi on the tip of his nose.
Lu Zixi looked at him with a complicated expression.
"After filming these episodes, the production team will give the guests some time to attend other events before continuing with the next episode. This will take about a week." Yan Yunzhen observed Lu Zixi's expression and carefully changed the subject, like Yan Xiaoyang, afraid to step on the cat's tail when jumping around at home. "If we reach a cooperation with doox, you should be scheduled to shoot related materials this week... Is that okay?"
Lu Zixi nodded.
Yan Yunzhen knew that he didn't care about being so affectionate in front of Song Yang just now, so he breathed a sigh of relief, kissed him on the cheek again, and turned around to leave.
"Wait a minute," Lu Zixi grabbed Yan Yunzhen's sleeve, holding his phone in one hand and looking down at it. "Song Yang just sent me all the promotional materials for Doux, including the men's line 'Ye Ming'."
He held the phone in front of Yan Yunzhen and asked, "Does the style of this 'Ye Ming' look a bit like..."
"Looking for Mr. X?" the two people said in unison.
The author has something to say: Thank you to the little angels who voted for me or irrigated nutrient solution during 2020-01-27172020-01-3022
Thanks to the little angel who cast the mine: 1 flower blooming on the road;
Thanks to the little angels who irrigated the nutrient solution: 10 bottles of Moshang Huakai; 5 bottles of Danqing; 3 bottles of Qingxia Wuyun;
Thank you very much for your support. I will continue to work hard!
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