Chapter 82
Because Lu Zixi, in his previous life, was solely focused on his acting career and didn't particularly care about his commercial value, he wasn't aware that, thanks to the growing influence of fans, male artists' ability to drive sales in the fashion and beauty sectors was now comparable to, if not superior to, their female counterparts. Endorsing cosmetics wasn't unusual for male artists; it could even be considered a reflection of their high commercial value.
To be more realistic, Yuanhong intends to let him get endorsements from big brands, but given the status of big brands in the fashion industry, they may not agree!
Everything depends on Lu Zixi's own performance.
Lu Zixi reached out and picked up the documents he had put down when he entered the room from the coffee table beside him, and stared at the five stars on the advertising endorsement.
He had been an artist of Yuanhong in his previous life and knew the grading system of artists' work planning. Five stars was the highest level and was not common. This showed that Yuanhong attached great importance to this cooperation and hoped to make this deal.
Yuanhong is not the kind of company that kills the chicken to get the eggs. They attach great importance to long-term development. Taking a step back, this plan was also reviewed by Yan Yunzhen himself. Since even Yan Yunzhen agrees that this is a five-star work arrangement, he must have his reasons.
Thinking of this, Lu Zixi couldn't help but feel curious. He opened the webpage and began to search for the history of this brand.
doux.
This is the full name of the brand.
When Lu Zixi typed this word into the search bar, a dazzling array of related words appeared in his face.
Lipstick, perfume, clothing...
A closer look at its resume is even more remarkable. This is a French fashion brand that dates back to the 19th century and was officially founded in the early 20th century. Its product range encompasses jewelry, perfumes, watches, cosmetics, high-end men's and women's clothing, and even children's wear. It has a stable partnership with major fashion shows and has always been a leader in the high-end fashion industry. If nothing else, just look at its previous global and regional spokespersons: they are all well-known figures.
Lu Zixi immediately understood Yuan Hong and Yan Yunzhen's good intentions.
If the previous endorsement of a high-end niche brand was a good starting point, enabling him to receive more and better fashion resources in the future, then the cooperation with doux was like a step to heaven, directly raising his status to an extremely high position. This extremely famous high-end luxury brand is not something that everyone can access.
So since this resource is so good, why didn’t Yan Yunzhen recommend it to him at the beginning?
Lu Zixi trusted Yan Yunzhen deeply. He knew Yan Yunzhen had his reasons for doing this. More importantly, Lu Zixi wasn't stupid. Although he had previously been uninterested in advertising, he knew that the quality of advertising received was largely tied to the brand's status. Wouldn't it be a sign of the brand lowering its own value to have a relatively newcomer like you endorse a major brand?
What kind of confidence does Yuanhong have to dare to include cooperation with doux in its plan?
The more Lu Zixi thought about it, the more confused he became. He could only continue to learn about doux's history and brand culture, trying to find his own advantages.
Doux is a French word that means soft, gentle and tender. It can also describe the fresh and elegant smell of perfume, the excellent taste of wine, and can also be used to express sunny weather. Therefore, the brand positioning is also sweet, soft, and clean, like the spring breeze, but still dignified and steady. Therefore, doux's women's clothing line, especially the girl line, has always been excellent. The makeup line has also always maintained its own characteristics, and the ingredients used are natural and pure, which are well received by the general public.
But it is precisely because of this that doux's men's clothing has not developed as well as its women's clothing due to brand image issues. Although it has a place in the fashion industry, it is ultimately not as good as those big brands specializing in men's clothing and is in a lukewarm situation.
Could it be that Yan Yunzhen wants him to get involved in men's clothing endorsements?
This is not impossible, but the proportion of Doux's men's clothing advertising in the mainland is not high. Although Yan Yunzhen did not say it, Lu Zixi knew in his heart that this man still likes to be high-profile. Or, at least in this matter, he hopes that he can get better endorsements in a high-profile manner, so good that everyone can witness his goodness and make the merchants who were unwilling to cooperate with him regret it... although Lu Zixi was not angry about the failure of the cooperation.
He is usually a very generous man, so why does he become so "stingy" when it comes to himself?
Lu Zixi held his chin and thought.
He was distracted and reading carelessly. The interface related to doux was about to scroll to the bottom. When Lu Zixi was about to close the page, he suddenly found something wrong. He quickly went back and read it carefully from beginning to end.
Now I found the problem!
Many big brands only have brand ambassadors and brand friends but no spokespersons in a certain region. Even if they do, they are only spokespersons for a certain branch line. It would be too complicated to explain this in detail. In short, the artists to choose from are not big enough, or the brand does not need a general spokesperson to expand its market, so they are unwilling to give a higher title. Therefore, it is not surprising that doux does not have a spokesperson in the Greater China region.
What surprised Lu Zixi was that the new Asia-Pacific cooperation list announced by Doux last year contained only female artists, with no male members.
Putting aside the question of why doux doesn't choose male artists to collaborate with, let's just talk about the fact that they don't have male spokespersons or ambassadors - in this situation where there are obviously special circumstances, why would they let him collaborate with doux?
Lu Zixi was really puzzled.
Obviously, collaborating with Doux would be a fantastic opportunity. Not only would it allow him to enter the fashion world, but Doux would also provide him with access to numerous magazine covers, inside pages, and fashion shows. It could be said that it was a perfect combination of advantages and disadvantages. However, no matter how Lu Zixi viewed it, he felt that this collaboration was a dead end.
If he hadn't felt that Yan Yunzhen must be very busy right now, he would have been curious enough to call and ask.
But at this time, this matter can only be put aside.
Because there are more important things waiting for him to do.
The lawsuit between Yuanhong and Changxing is about to go to trial.
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The next day, the trial opened on the case of "attempted murder of Yuanhong artist Lu Wenqi".
The suspect confessed to the crime, and the identified Liu Qingming also confessed to the fact of hiring a killer. The published evidence was also very unfavorable to Changxing, but only a few people knew that the truth of the matter was just the tip of the iceberg.
An even darker and more powerful undercurrent is still surging behind. Tianhan, the behemoth that controls everything, is retracting his claws and waiting for the next attack.
The case was at a stalemate, but the defendant remained calm and even had a bit of optimism that he would win the game.
They knew that this case could not be delayed for too long. After all, Lu Zixi was a public figure. Although he was the victim, being involved in such a lawsuit would damage his image and his reputation would be easily affected. This could be fatal for an artist in his rising period. They believed that neither Yuanhong nor Lu Zixi himself would survive until the day when Tianhan was arrested. Being able to bring down Changxing and ambiguously point all the evidence to Tianhan was the limit of what they could do.
But Yuanhong and Tianhan are sworn enemies in the industry, and everyone knows this. Therefore, even if Yuanhong has the final say in this matter, many people will still regard the essence of the incident as a commercial competition between the two, and not many people know that Tianhan has been targeting Lu Zixi from the beginning.
Because no one could understand why Tianhan would target such a fledgling young artist. Incomprehensible logic is inconsistent. The instigator was well aware of this and took full advantage of it - so much so that for a long time, Lu Zixi himself chose the wrong target to guard against. He even thought that Chang Yi wanted to kill him.
But now everything is sorted out. They can be sure that the malice comes from Tianhan behind Changxing, but they don't know whether Tianhan attacked the original owner of this body because he may have inadvertently obtained some business secrets, or if there is some other real reason.
After half a month of bargaining, Lu Zixi and Yuanhong won without a doubt. The suspect was sentenced to death, Changxing was sealed off, and a group of people were brought down like candied haws on a string. It seemed that Yuanhong had won a great success. For a time, even the fans of Yuanhong artists were particularly confident when speaking online. Yuanhong also took the opportunity to start doing positive public relations and clarify the factors that had discredited Lu Zixi. Everything seemed so perfect, but Lu Zixi knew that Yan Yunzhen's brows were always furrowed in private.
Only the two of them knew that the game that lasted for half a month was ultimately a failure.
They failed to dig out the person hiding behind Tianhan, and the hidden danger still exists.
On the way back, Yan Yunzhen even pursed his lips. The low mood when he entered the house scared the cheerful Yan Xiaoyang at the door, and he let out a "woof" in helplessness.
Yan Yunzhen suddenly realized his own loss of composure: "Sorry."
"It's okay." Lu Zixi didn't know how to comfort him, so he could only say softly, "We all know that finding this person is not an easy task. You've tried your best and haven't had a good rest recently..."
"That's not it." Yan Yunzhen shook his head, hugged him in his arms, and gently kissed the tip of his ear. "Before, the enemy was always in the dark and I was in the light. I was at a disadvantage in the real confrontation with Tianhan. I had a premonition and can accept this failure. I mean... I shouldn't have ignored you. I've been running around outside these days, and my face has been tense..."
Lu Zixi laughed after hearing this: "Do you think you rarely frowned at me before? Hey, Old Yan, have you forgotten how we used to get along?"
What Lu Zixi was talking about were of course the days before his rebirth. It was difficult for him to even see Yan Yunzhen. Strictly speaking, it was a good luck to see Yan Yunzhen with a stern face towards him. The two of them could still meet in the huge Yuanhong after work.
"I don't care." Yan Yunzhen put the tip of his nose against the side of Lu Zixi's neck, his voice a little muffled, "I just can't do this to you now. I was wrong."
Lu Zixi couldn't help but laugh.
He touched the short stubble on the back of Yan Yunzhen's head with his hand, quietly feeling the aura of Yan Yunzhen and his rare helplessness and frustration.
The powerful Yan Yunzhen is indeed reliable, but Yan Yunzhen who opened his heart to him like this made him feel more real and intimate.
"If you do something wrong, you must accept the punishment." Lu Zixi wanted to divert Yan Yunzhen's attention, hoping to relax his tense nerves in the past few days. "As a punishment, you must kiss me."
Yan Yunzhen bit his earlobe lightly and chuckled, "Waiting for me here? How mean."
"There are worse things." Lu Zixi also laughed. He reached out and hugged Yan Yunzhen, his fingers slowly sliding from his left shoulder to his right shoulder, stroking it inch by inch, causing a shudder on his skin. "Do you want to know what it is?"
Yan Yunzhen didn't answer, he just picked him up sideways.
"Not suitable for children!" The moment before Lu Zixi entered the bedroom, he quickly reached out and closed the door. "Don't lead my pure and innocent little lamb Yan astray! He's only a few months old! He's still a child!"
Yan Yunzhen said "Oh", pinched his belly, and asked playfully: "How many months old is this one?"
It took Lu Zixi a while to react before he realized what Yan Yunzhen was saying.
The problem was that he really didn't know how to express his dissatisfaction with Yan Yunzhen. If he hit him, it would be like acting like a spoiled child; if he twisted him, it would be too feminine; if he kicked him, he was being held horizontally, so he couldn't kick him even if he wanted to...
So he could only stare at Yan Yunzhen angrily.
"Comrade Yan Yunzhen, I deeply condemn your words and actions!" Lu Zixi tapped his chest. "How could you make something up out of nothing?"
"I was wrong." Yan Yunzhen actually nodded, "I should have helped you build something from nothing."
...He shouldn't have argued with Yan Yunzhen.
"You are capable enough to make my barren land sprout and my iron trees bloom." Lu Zixi rolled her eyes at him, swayed her legs in Yan Yunzhen's arms, motioning him to put her down, and put one hand around Yan Yunzhen's neck to keep her balance, while the other hand skillfully unbuttoned her coat.
[Request from host, please check]
[Request from host, please check]
Uh-huh? !
Lu Zixi shook his head in disbelief, thinking he was hallucinating.
But the electronic sound was so clear and it sounded twice in a row that he could hardly ignore it.
But... check?
Just as this thought flashed through his mind, the third prompt sounded immediately.
[Wow, your host is no longer human. He has a dangerous and bold idea. He wants to %￥@ you and make you pregnant with his child.]
[Brackets, pornographic content has been automatically blocked for you]
"Old Yan?" Lu Zixi narrowed his eyes, feeling that things were not simple. "What were you thinking about just now?"
"I'm thinking..." Yan Yunzhen pinched his chin, looked left and right, and just smiled, "Guess."
"You're not really planning to let me..." Lu Zixi didn't finish his words, "Then I'll never let you go! I don't want to activate any strange functions! Keep your thoughts to yourself!"
"How is that possible?" Yan Yunzhen denied decisively, "You want to have a baby with me, but I'm reluctant to do so."
Lu Zixi looked at him suspiciously.
"Really?" Yan Yunzhen was a little amused, "Why do I feel like you've demonized me..."
Before Lu Zixi could say the next word, his lips were sealed.
"You actually miss me so much." Yan Yunzhen clicked his tongue twice and patted him on the butt. "Looks like I have to teach you a lesson."
So until the end of that day, Lu Zixi didn't know Yan Yunzhen's true thoughts, and he didn't have time to explain the matter of binding the system. He was completely dizzy.
When he finally woke up, he suddenly discovered that he had mastered a new function.
If that was really Yan Yunzhen's idea - wouldn't it be that under certain specific conditions, he could "hear" the barrage of comments in Yan Yunzhen's mind?
Isn’t this too exciting?
The author has something to say: Thank you to the little angels who voted for me or irrigated me with nutrient solution.
Thanks to the little angel who cast the [mine]: the ID that I usually look familiar with is not found in the funeral home;
Thanks to the little angel who irrigated the [nutrient solution]:
A Face of Confusion 52 bottles; Yan Mo 40 bottles; A Meow that is about to fly 20 bottles; Ying Jiu Mo Shang Hua Kai 5 bottles; A Dog 1 bottle;
Thank you very much for your support. I will continue to work hard!
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