Shining Music Director's Home.
After dinner, he received a phone call.
The assistant on the other end of the phone asked him if he had seen the Times Square news.
He then added a suggestion to the music director: they could search for the keyword "sunny day" on short video platforms.
The director was initially puzzled by the assistant's overreaction, but after finishing the search, he became engrossed in it after a short while.
Over the next ten minutes, he watched a lot of short videos about sunny days.
These videos were filmed in different locations.
There are squares, shopping malls, pedestrian streets, Chinatown, parks, riverside areas, and other places.
They all share a common, different location, and the same music plays.
In some areas, in particular, it rained during the broadcast despite the sunny weather.
That fitting theme immediately came to mind.
What is most important in music? It is the appropriate theme for the occasion.
Sometimes, it's just a few seconds of a mood that can stay with you for a very, very long time...
What shocked him was that "Sold Out" was also released by Evening Glow, and it was written by the same lyricist and composer, Li Zhaoyang.
Doesn't that mean... Starlight and Four Seas have been waging a marketing war lately, and Sunset is behind it all?
Even the entire world was tricked?
"Is this... a new song released by Sunset?" The director called his assistant back.
He is the director of Shining Music, and he has been looking worried lately. He needs to figure out how to deal with the pressure brought by Sihai after Sihai eliminates Wanxia.
"Yes, Director, go check the download numbers for Sunny Day. It would be best to check the real-time data from the official website."
After the assistant finished speaking, the director immediately went to the official website of the American music scene to check the real-time statistics related to Sunny Day.
These real-time data represent the top-selling music apps across all music app platforms in the United States.
Within an hour of its release, "Sunny Day" had already garnered 2.37 million downloads.
The download price of $0.50 is 1,185,000, which is a little over eight million Chinese Yuan.
Revenue of eight million in one hour!
The music director made a gurgling sound in his throat: "This is outrageous... How much money did Sunset invest to achieve such terrifying sales figures?"
Assistant: "I've calculated it. Sunset has rented a total of 27 entertainment venues, including the plazas, which cost at least $70 million to $100 million. So, the number of downloads for 'Sunny Day' must reach more than 20 million in order to break even. At this rate, breaking even is inevitable. The question is how much we can get back. Director, have you found a way to capitalize on this opportunity?"
The music director, who was sitting at the dining table, immediately straightened up and went to the balcony: "Sunny Day is a Chinese style song, and its sales volume is enough to stand out even when compared with top foreign language songs."
Assistant: "That's right. Perhaps this is an opportunity for Chinese songs to rise. While the hype is still at its peak, let's seize this opportunity and invest heavily in Chinese music activities, especially in the traditional Chinese style. Let's produce high-quality representative works and bring this music into the view of foreigners. This is an opportunity that will not come again if we miss it."
The music director's hands were trembling slightly: "This was all planned by Sunset. Did he guess we might participate?"
Assistant: "If they were simply after Sihai Group, they wouldn't need to do so much. If they've gone this far, they probably already thought of this a long time ago."
Music Director: "I'll call the board."
Similar cases of dazzling leadership have occurred in multiple music companies.
It was finalized in less than half an hour.
With the chairman's permission, Shining has invested $50 million to accelerate the development of traditional Chinese music. After so many years of market penetration, it's time to revitalize the genre.
Zhiyin branch invested US$40 million.
Melody Music invested $70 million and organized many offline traditional Chinese music events, launching their high-quality traditional Chinese music.
Moreover, these companies even sent representatives to talk to Wanxia about cooperation and see if they could obtain the rights to use "Sunny Day".
After all, the popularity was generated by this song, and the effect would have been even better if "Sunny Day" had been included to support it.
The final outcome was that, despite it being after get off work hours, more than half of the music companies were working overtime and all rushed to contact the person in charge of Evening Glow.
Only a small number of music companies lack funds and are still observing the situation.
Or perhaps they have enough funds, but dare not make a move.
In conclusion, the trend of traditional Chinese style has emerged.
Now it's up to who can seize this opportunity and take off.
There's a saying that goes, "If you're standing at the forefront of a storm, even a pig can fly," let alone those clever music companies.
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