Chapter 336 Exaggerated Propaganda (2/2)



Shang Yechu asked Aunt Song, who cooked at home, to bake her a full jar of cookies, which she put in her bag to carry with her. Every time she saw an advertisement for "Tianban," she would eat one. Aunt Song's cookies were fragrant and crispy, and chewing them was incredibly stress-relieving. Before the day was even over, the jar of cookies was empty.

Aunt Song advised Shang Yechu with some concern: You can lose weight if you gain weight, but if you continue like this, your teeth will rot.

The leaf buds are under almost as much pressure as the early leaves.

As Ye Chu's first leading role in a drama, "Tianban" definitely couldn't have bad ratings. Ji Juntao hired some online trolls, but they could only fill the numbers; real activity came from active fans. Led by big fans Ye Lusu, Ye Xiaoxiao, and Ye Jianfeng, they organized daily comment control, reposting, and liking, posting teasers in "Tianban" related topics, and promoting Ye Chu in officially purchased trending searches. Their phones were practically sparking from all the tinkering.

Unfortunately, the gap in numbers cannot be bridged by effort alone. No matter how hard the Ye Ya fans tried, Shi Shan's data easily and overwhelmingly surpassed Ye Chu's related topics.

Every Weibo post from the official Weibo account of "Tianban" was dominated by Sister Climbing Tiger, with top comments and high reposts. Even when Ye Ya arrived at the scene immediately, Sister Climbing Tiger could still overtake her in terms of sheer numbers when it came to content related to "Tianban" posted by various marketing accounts. Even the "Tianban" TV series group established by Green Petal had been colonized by Sister Climbing Tiger, with posts of beautifully edited pictures of Shi Shan, compliments, and negative comments about Ye Chu floating around the group every day.

The "Climbing Ivy Sisters" have a clear goal: to target only Ye Chu. Whenever the official Weibo account of "Tianban" posts about other characters, the "Climbing Ivy Sisters" will praise and encourage that character just like any other normal viewer. If the character posted is Shi Shan, the number of reposts, likes, and comments can reach hundreds of thousands.

And when publishing content related to Ye Chu...

@Official Weibo account of TV series Tianban:

"Do you know what? Before dawn, we will face a long night. What do you think we should rely on to get through it?"

"Need not."

"oh?"

"Don't just endure it in vain. Ignite it. Light it with a spark."

"That's what you think?"

"And you?"

"you are right."

The final trailer for "Half the Sky" – Li Yiming's "Anonymous" – has been released!

Please tune in tonight at 19:35 on Ruguan TV's Xiong Guan Theater!

Weibo reservation: [web link]

Tuiqi Reservation: [Web Link]

In stark contrast to the official announcement, the comment section of this Weibo post is as follows:

@Shijiaxiaoying: [Shishan is the real dawn! [shy emoji]]

@时喵喵: [The "黎" in "黎明" (dawn) is the same as the "黎" in "黎如晦" (dawn as obscurity)!]

@HeartSignal - Looking forward to Li Ruhui's version: [Shi Shan is always right! [Excited][Longing]]

@Li Ruhui's Official Girlfriend: [Why is Shi Shan's individual trailer a full 30 seconds shorter than someone else's?! Face the reality of your male lead treatment!]

@WaterAfterLivestock: [Understood, looking forward to the time when the mountains are shrouded in darkness.]

The ivy sister is determined to fight Ye Ya to the end, and under every Weibo post related to Shang Ye Chu, there is roughly this kind of scenery.

In addition, the trailer for Li Ruhui's personal story, "The Desk Lamp," released on July 10, garnered over 1.5 million views and over 200,000 shares in just one day, which is four times the views and ten times the shares of the trailer for Li Yiming's personal story, respectively.

Moreover, because Shi Shan has higher profile and generates more buzz on Weibo, various marketing accounts intentionally or unintentionally, or rather tacitly, used Shi Shan as a gimmick when releasing press releases. Shang Ye Chu, the female lead, ironically became the one generating less buzz. This led many critical netizens on the Green Petal forum to jokingly call Shang Ye Chu "the most untraceable female lead in history."

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