This clause, while seemingly domineering, is actually nothing new in the industry. It also comes with many fancy names, such as "exclusive advertising period," "restricted advertising during exclusive broadcasting period," and "competitor avoidance clause." Shang Yechu already knew what was going on.
To prevent any unforeseen complications, the production team of "Rules Street" signed confidentiality agreements before filming began. All staff members, including Gu Wenhua and the merchants of the commercial street, were prohibited from mentioning anything related to "Rules Street" on social media. Even Sheng Wenzhi signed this contract.
This film was Qingping Entertainment's first self-organized production, but due to "Half of the Sky," it had to be launched with a cold start. Shang Yechu felt somewhat uneasy.
Despite the discomfort, the publicity tasks cannot be neglected.
Ji Juntao has been so busy lately that he works day and night, but even so, he still took some time to explain the tasks he needed to do to Shang Yechu in detail.
Ruguan TV's entertainment industry is far ahead of other channels, and its publicity task list is quite well-organized. Shang Yechu glanced at it and saw that everything from daily drama-watching check-ins and Weibo interactions to offline interviews and live chats was strictly planned. Even the questions that fans would ask and how Shang Yechu should answer were predicted and stipulated in various ways, leaving almost no room for Shang Yechu to improvise.
Ruguang TV is notorious in the industry for its domineering control over its collaborating artists, to an outrageous degree. Of course, even a small favor from Ruguang TV is far more powerful than the average artist's. Therefore, although many in the industry have expressed their discontent, no one has ever truly stood up to resist; even their complaints are limited to veiled sarcasm.
Shang Yechu is finally receiving this kind of care. It's not a pleasant feeling at all. Even though it's her own social media account, she can't even decide which emoji to use—she has to endure this until September!
Never mind, it's just part of an artist's life.
Shang Yechu turned to the next page, glanced at the contents, and frowned.
"You want me to create a CP (couple pairing) with Shi Shan?"
In a few years, the management of on-screen couples in the entertainment industry will have a fully automated process:
The first step involves laying the groundwork several months in advance. This is usually done by certain "crew members," "proxy photographers," "paparazzi," "fan site administrators," "long-time fans," or "casual passersby who happened to encounter the celebrity at a certain place and time," who post ambiguous and vague comments before the show airs. These comments can be interpreted in any way; they can be sweet moments for CP (couple) fans or heart-wrenching material for solo fans.
The second step involves the celebrities themselves cooperating. This mainly includes matching outfits, subtly mentioning the same location in scenic photos, and using implied hints in social media posts. From emojis and memes to the timing of posts, even punctuation can become sweet moments for fans of the couple.
The third step involves fans meticulously analyzing the romantic moments between the on-screen couples after the show airs. The main platforms for this analysis are as follows:
In-show comments;
Pi Station Interactive Creation;
Green petal collared post;
Popular Weibo posts, images, and videos.
Among these, Pi Station's fan-made video edits, especially those of high quality and with official funding for promotion, are relatively easy to break into the mainstream. Of course, the easiest way to break into the mainstream is through viral posts and videos on Weibo. This is because Weibo has a large daily active user base and a more flexible reposting mechanism. Therefore, in the years that followed, production companies for TV dramas, web series, and movies became increasingly adept at hiring content creators (UPs) for commercial editing, or paying for online marketing campaigns on Weibo or Douban to promote content. The former helps them break into the mainstream, while the latter helps them maintain popularity.
Fourthly, with a limited number of episodes released daily, the CP (couple) fans' desire for sweet moments cannot be satisfied. At this point, with just a little guidance, CP fans will gradually begin to transform from "in-drama CP fans" to "real-life CP fans." The key to this guidance lies in both the leading fans' encouragement and the celebrities' own promotional efforts.
This step also requires the most effort from the celebrity themselves. From Weibo interactions, matching outfits, and social media posts, to interview interactions, live stream interactions, and even offline interactions, every aspect needs careful attention. Traditional CP (couple) models are divided into styles such as "bad guy with genuine feelings," "saint with selfish desires," "soulmates," "scumbag who throws himself at someone," "blockhead who finally understands," "fated rivals," "domineering CEO and his doting wife," "creeping in the shadows," and "completely unfamiliar." You just need to find the right positioning and act accordingly based on the corresponding formula.
This pre-made CP (couple pairing) process will gradually become popular several years later. It's 2018 now, and the CP hype process is still in the exploratory stage, far from being as sophisticated as it is now.
To Shang Yechu's surprise, the form provided by Ruguan TV was actually a very mature process for creating a romantic pairing!
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