"It's good that he's willing to cooperate." Shang Yechu was overwhelmed with mixed feelings, unsure whether it was a sigh or a sigh of regret. "Let's arrange a meeting place another day and discuss it in person—wait a minute."
Shang Yechu suddenly discovered something.
This table basically covers most of the steps involved in fully automated CP (couple) hype: planting seeds, creating fan fiction, using formulaic marketing and interaction, and having major fans and marketing accounts guide on-screen CP fans to become real-life CP fans... but it's missing the most important step—
Purification and refining for sale!
In the short term, the existence of CP (couple) fans has a positive impact on artists. However, in the long run, being paired with another artist in the public eye is generally detrimental to both of their careers.
Actors can't work with only their rumored romantic partners forever, but CP fans (fans of actors who ship their characters with other people) don't really enjoy seeing the same actor interact with others (otherwise they wouldn't be called CP fans, they'd be called actor fans). The contradiction between supply and demand is irreconcilable.
Furthermore, CP (couple) fans are highly active and creative, representing a high-quality pool of talent within the fandom. For most actors, not being able to monopolize such a lucrative opportunity but having to share it with a former colleague is akin to having someone else sleeping soundly beside them, someone else holding the key to their safe, or a familiar person seeing their payment PIN—in short, unpleasant!
Therefore, after the show's popularity has faded and the actors are about to embark on new career paths, the process of refining and reselling the show will have to be put on the agenda.
The so-called "purification" is easy to understand. Assuming A and B are a couple (CP), purification involves using various techniques to guide fans who already favor A, or neutral fans, to become A's solo fans. "Selling out" (or "selling out") is more ruthless; it involves using various methods to damage B's reputation, ruin their image, or even make them completely disappear (being blacklisted). In this way, even if CP fans aren't purified to become A's fans, they won't like or support B anymore.
Purification and resale both originate from the same source and are essentially from the same family. The only difference lies in the degree of refinement, not in their meaning or nature.
The entertainment industry is a gladiatorial arena; if you don't sell me, I'll sell you. Shang Yechu was already used to the rapid turnover of CP (couple) pairings in the Chinese entertainment industry. However, this business plan only contained instructions on how to promote CP pairings, not on how to refine and sell them. This was to be expected, as Ruguan TV's goal was to generate buzz online, not to help Shang Yechu and Shi Shan abuse their fans.
Shang Yechu's mind immediately went into overdrive!
Shi Shan's abilities were something Ji Juntao had repeatedly emphasized and Shang Yechu had personally experienced. In the business of creating fake couples, Shang Yechu had no confidence that she could surpass Shi Shan.
CP (couple) fans tend to have a tendency to pity the weak. This weakness doesn't refer to physical or social disadvantage, but rather emotional disadvantage. It's common knowledge that in love, whoever loves more is the weaker party. Given that Shi Shan is known to be more adept at promoting the CP, it means that in the eyes of CP fans, Shi Shan is most likely the one who loves more…
Upon careful consideration, Shang Yechu broke out in a cold sweat—
The path to sales is just around the corner!
Shang Yechu glanced at Ji Juntao. This deadbeat was still banging on her broken computer like nothing was wrong, completely oblivious to the power of the word "sell off"!
"Ji Juntao!" Shang Yechu stepped forward and lifted her up like a chick. "Stop busying yourself, listen to me, this sales report..."
——————
Time flew by amidst Ruguan TV's frenzied promotion, Shang Yechu and Ji Juntao's scheming and speculation, and the quiet start of filming for "Rules Street." In the blink of an eye, the premiere of "Half the Sky" arrived.
The premiere date for "Half a Day" is set for July 15th.
The entertainment industry is notoriously superstitious. July 15th, according to the Chinese almanac, is an auspicious day for opening a business. At the same time, most schools across the country are on holiday, and this day also happens to fall on a Friday. These coincidences make this day a popular launch day for many big-budget summer productions.
On the same day, Tongling TV premiered "Flying Flowers Chasing the Moon: A Lifetime of Love," and Fengyang TV premiered "The White-Haired Xiangjun." CTS's big-budget production reached its finale, Xinan TV's second-highest-rated drama "Leaving Grass" was reaching its climax, and Maita Films' self-produced web dramas quietly captured a significant market share. It was a three-way competition, a time of fierce rivalry.
Let's see what it's really like.
The day has finally arrived to see whether "Tianban" is a beast or a unicorn.
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