To make a long story short...
Ji Juntao gulped down a mouthful of water (Shang Yechu's coffee powder had been kicked out by Aunt Song because it had expired), wiped his mouth, and said: "The reason for the cold start of the ratings for 'Tianban' is that Ruguan TV made a huge mistake in its publicity strategy."
Shang Yechu brought the heated dishes to the table: "Come on, eat, eat. Are you hungry?"
Ji Juntao picked up a piece of meat and swallowed it whole: "I've been eating instant noodles and biscuits at the company for two days now, and my head is spinning."
Shang Yechu looked at Ji Juntao with almost a hint of affection: "How did you figure that out?"
Poor General Manager Ji, not only was his hair thinning considerably, but he also reeked of pickled cabbage. When he walked in, Shang Yechu thought someone's pickled cabbage jar had come to life.
"Don't even mention it." Ji Juntao waved his hand, revealing a complicated expression. "I watched the show that aired before 'Tianban' in Ruguan, 'When Will There Be Merit,' in two days. I also watched all the TV trailers that Ruguan TV broadcast at various times. Eight times the speed! Now I feel uncomfortable when people speak at a normal speed."
"And you? How did you figure that out?" Ji Juntao asked after taking a couple of bites of rice.
"I watched all the promotional videos, trending topics, and commercials that Ruguan TV posted on various platforms. I also watched the user feedback, reviews, and discussions on each platform..."
Although Ji Juntao's workload seemed heavier, Shang Yechu's job wasn't much easier than Ji's. These tasks were too trivial and actually consumed more energy.
"I don't know what kind of incompetent people are in charge of Ruguan's higher-ups!" Ji Juntao cursed vehemently. "When we were promoting it, I asked if we wanted Qingping Entertainment to get involved—do you know what they replied? 'Ruguan has the best professional publicity team in the country'! How could a professional publicity team mess up like this?"
Shang Yechu was still seething with anger. She had been manipulated by Ruguan TV quite a few times recently, and was already furious. She had only restrained herself and cooperated because of the other party's dedicated publicity. But Ruguan TV had dragged her down so badly!
Shang Yechu picked up a piece of tofu with her chopsticks, put it in her mouth, and slowly savored it. After a while, she said, "You'll still have to personally oversee the publicity from now on. Well, I can't entirely blame you this time; we wasted too much energy on 'Rules Street.' It's not easy to manage two things at once."
"Let's not talk about the distillery for now. We've only aired four episodes so far—it's too late today, there will be six. Let's quickly discuss this with Ru Guan; there's still hope." Ji Juntao grinned. "I've already asked He You to inquire; he should have a result soon."
He You was Ji Juntao's right-hand man.
Shang Yechu was so hungry that her stomach was practically sticking to her back; even if the sky were to fall, she had to eat first. Just as she was scooping her second bowl of rice, a message from He You arrived.
Ji Juntao glanced through the long document sent to him and typed a few words: "Go to the finance department to collect the money."
“Look.” Ji Juntao slid his phone in front of Shang Yechu. “It’s pretty much what I guessed. A new broom sweeps clean, and the new head of the Ruguan Cultural Department wants to make some achievements. Coincidentally, the previous head left behind the idea of ‘Half of the Sky,’ so he took over it and wants to promote the local hero’s brand and create a cultural IP for Ruguan.”
The densely packed text on the phone screen made Shang Yechu dizzy. The aftereffects of overusing the computer were belatedly kicking in.
Shang Yechu pushed away her phone and put down her rice bowl: "No wonder the promotional materials that Ruguan TV posted online were so template-like... They were in too much of a hurry."
“There are too many questions. I’m too lazy to even talk about them,” Ji Juntao sighed. “When I asked what kind of drama ‘When Will There Be Merit’ was, Ru Guan told me it was a historical drama. I figured the audience for historical dramas and spy dramas wouldn’t clash, so I didn’t pay much attention. But after watching that drama these past two days—goodness, the male lead married six wives! The promotional tagline is ‘Ancient Costume, Passionate, Epic Long TV Series’.”
Shang Yechu groaned.
The main characteristics of this epic drama featuring a male protagonist are its fast-paced plot, intense emotional conflicts, strong emphasis on the protagonist's subjective feelings, frequent emotional outbursts, legendary trajectory, and individual heroism.
"Half a Day": A spy drama with a people's historical perspective, it is cold, rational, with high information density, restrained emotions, and a strong emphasis on plot and logic.
Human emotions have inertia. For example, if someone finishes reading a fantasy novel and still feels unsatisfied, they will definitely find another fantasy novel as a substitute to prolong the emotional pleasure, rather than finding a textbook to "calm down."
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