In other words, the audience was still emotionally engaged with the previous drama. "Half a Day" immediately presented the audience with a three-minute monologue-free, uninspired opening. The audience, unable to process the transition, naturally experienced a cold start.
A large portion of the core audience for a new drama consists of viewers who remained from the previous series. It's been years since we've seen such a classic example of a hit drama dragging down a new one.
"The problem lies more in the publicity."
Shang Yechu spent a day reviewing all the marketing and promotional materials that Ruguan TV had purchased online. She wasn't a professional in the marketing industry, but after seeing so much, she gradually identified the problems with them.
Ruguan TV's promotional rhetoric is nothing more than the same few things: annual blockbuster, acting masterpiece, spy drama, Ruguan hero.
The so-called "annual blockbuster" and "acting masterpiece" have become rampant on the internet. Every major platform and TV station has its own annual blockbuster. As for acting masterpieces, Luan Qing even bought a trending topic about acting masterpieces yesterday. These days, the list of acting masterpieces is longer than a newly opened pack of toilet paper.
And topics like spy dramas and heroes of Ru Pass are further narrowing the circle.
The golden age of spy dramas was from 2006 to 2015. After that, all the themes and formulas that could be filmed were exhausted. Viewers who are still interested in spy dramas after that are already a fixed audience. Even if TV stations don't market them to them, they will find spy dramas to watch on their own. Non-fixed audiences might try it out during off-peak seasons, but they would never choose "Tianban" as their first choice during the summer season with many options.
As for the heroes of Ruguan, let's not even talk about them. China has thirty or forty provinces and cities, and Shang Yechu believes that most viewers wouldn't have much interest in paying attention to or delving into the lives of notable figures from other provinces and cities. —In fact, apart from a very few great figures, most historical figures only have sculptures and memorial sites in their place of origin.
Ruguan TV's haste in labeling Li Yiming as "Ruguan" inadvertently filtered out a large number of potential viewers. Patriotism is supposed to be a banner, but Ruguan TV, for some inexplicable reason, placed Ruguan's provincial flag in front of it!
Logically, a script should strive to attract viewers. Once the series becomes a hit, people will naturally be drawn to the local cultural imagery and learn more about the place's customs and traditions. However, the production team did the opposite, confidently using Ruguan culture as a selling point, believing it would attract more viewers—did they really think Ruguan was like Beijing or Binhai, appealing to people all over the country?
Ru Guan TV has completely misunderstood the direction and cause and effect.
Shang Yechu had been utterly baffled by Ruguan TV's propaganda method—what kind of idiot came up with this decision on a whim? It wasn't until he saw what He You had found out that he suddenly realized: they were too hasty, trying to get rich quick.
In summary, Ruguang TV's expensive online marketing campaign was largely ineffective. The promotional content was superficial, the slogans were loud and clear, but it failed to attract many viewers.
However, these are all secondary reasons. The real culprit...
Shang Yechu and Ji Juntao exchanged a glance.
Ji Juntao bit his chopsticks, his brows furrowed deeper than the pleats of a steamed bun: "Marketing is easy to talk about. This matter is difficult. We alone don't have the final say."
Of course it's difficult. Even years later, such a request will be extremely difficult to fulfill. Let alone the fact that the other party is Rukuan TV. Rukuan TV's power is not much less than that of CTS.
Shang Yechu looked down at the grains of rice in her bowl. After a long while, she raised her head and said firmly, "I'll go tell them."
"You?" Ji Juntao was taken aback, then said decisively, "No way! You're nothing but a drop in the ocean. If anyone should speak, it should be me representing the company."
"Of course I'm not going alone." Shang Yechu spoke slowly, each word carefully considered. "I'll go find Shi Shan, Zheng Bohan, Xu Hanwen, Professor Xue Haodong, and Professor Qi Ming. I'll gather everyone together and submit a joint petition!"
“You…” Ji Juntao choked up.
Since filming Ru Tai's "Half of the Sky," Ji Juntao hadn't seen Shang Yechu so assertive in a long time. Ru Guan's coldness seemed to have smoothed out the once sharp and persistent Shang Yechu, making her much more tactful. The two of them hadn't had a proper, hearty argument like when they first met for several months.
“You and I are different. You are the CEO of a company, and it’s inevitable that your motives would seem impure when you contact other people’s artists. But I have a relationship with them because we’ve worked together on a film for a few months. We’re in the same boat.”
Shang Yechu resolutely said, "Ruguan TV has been a local tyrant for so many years, it's time for someone to overthrow its throne!"
Continue read on readnovelmtl.com
