"According to the diminishing curve of emotional projection,"
A huge graph appeared behind Shang Yechu.
This was something Ji Juntao had found. Shang Yechu couldn't actually understand those convoluted letters and modules at all, and she believed that probably very few people present could either. However, this combination of text and images always seemed more professional. Middle-aged and elderly people like Zheng Bohan and Xu Hanwen always trusted professional data more than anyone else.
"The six hours after a series ends are the audience's 'emotional peak period,' also known as the 'frenzy period,'" Shang Yechu pointed to the curve. "This is the golden period when the audience is most willing to send bullet comments, write analyses, create fan works, recommend the series, and give all kinds of emotional reactions. It is the window for the first wave of public opinion to erupt."
"Ruguan TV's delay in broadcasting the online program by more than ten hours undoubtedly ruined this golden opportunity. It's like making all internet users miss the moment they most wanted to speak."
Seeing that the people present still seemed to understand but not quite, Shang Yechu simply gave an example: "Suppose—Shi Shan, you stand up."
Shi Shan stood up, raised an eyebrow and looked at Shang Yechu.
"Let's say you watched episode 3 of 'Half a Sky' and really liked a particular scene, so you wanted to write a long analysis of it. But as you started writing, you realized you couldn't remember any of the details of the show. When you tried to go back and check the details, you were surprised to find that there wasn't a single place on the internet where you could watch 'Half a Sky'! You'd have to wait until midnight tomorrow to find it on a video website."
Shang Yechu held up three fingers: "At this point, you would choose: one, wait until noon tomorrow to confirm the details before finishing the review; two, be disappointed and just not write it; three, say you'll wait until tomorrow to confirm the details, but by this time tomorrow you'll have already forgotten about it."
Shi Shan drew a square on the table with his finger: "I won't forget."
Shang Yechu frowned, and Shi Shan withdrew his hand and smiled, "But that's because I really like... this show. In reality, most ordinary viewers are probably the latter two types."
Shang Yechu glared at Shi Shan and continued, "Shi Shan's statement is a microcosm of the vast majority of viewers. The principle of 'one effort, then decline, then exhaustion' applies here."
"In the internet age, things are mixed together, with good and bad mixed in. Rather than empty slogans like 'This show is really great!', audiences are more inclined to believe in substantive content such as 'Why this show is great, and how it's great.'"
"As for Ruguan TV, while it floods the internet with empty slogans, it neglects the huge audience of its viewers. There are too many hard ads and too few soft topics. Even if viewers want to have something to say, they have to wait twelve hours before they can speak."
"Entertainment needs are immediate needs. If the timeliness is lost and the emotional atmosphere cools down, it will be fatal to the discussion level of a show."
After saying this, Shang Yechu unconsciously glanced at the one-way glass against the wall of the audition room.
These professional terms were certainly not something Shang Yechu, with only a high school education, could write; they were all polished by Ji Juntao. The plain language in Shang Yechu's original draft was actually written like this: "With so many dramas airing during the summer season, if we can't let the audience watch whatever they want and enjoy whatever they want, they will only be squeezed out by more eager alternatives."
Xu Hanwen nodded thoughtfully: "I understand a bit now. I also see the point about 'creating a sense of division among the audience.' Online viewers will always lag behind television viewers and will be unable to participate in discussions and interactions."
Shang Yechu nodded: "Yes, the second point, 'creating a sense of division among the audience,' and the third point, 'the disruption of the rhythm of social media dissemination,' should actually be discussed together."
"Social media dissemination requires simultaneity and continuity for topics to remain relevant for a long time."
Shang Yechu changed another slide of the PPT.
"Suppose a trending topic like 'Lu Huaizhang, a treasure boy' appears on Weibo, then at what time should this trending topic be scheduled?"
Xue Haodong chuckled and waved his hands repeatedly, "Xiao Ye, just tell me what's going on, why are you teasing me?"
Shang Yechu smiled and winked at Xu Hanwen, then continued, "Did the TV station just finish airing a new episode? Or did the online platform just finish airing a new episode?"
"If it's the former, online viewers won't go in. Because they haven't seen this episode yet, they won't understand what the trending topics are saying. Going in will only result in being spoiled; if it's the latter, it's an even bigger blunder. Yesterday's plot is only trending on the next day, it's yesterday's news, nothing special."
Qi Ming laughed and chimed in, "The daylily is getting cold."
“That’s right,” Shang Yechu said with a smile. “When the tags sink, the topic chain breaks, the pace of dissemination is disrupted as the audience is diverted, and the topic becomes outdated prematurely.”
While browsing discussions about "Tianban," Shang Yechu noticed something strange. Viewers of "Tianban" often concentrated their discussions on the plot under posts from marketing accounts purchased by Ruguan TV. These posts were frequently riddled with errors, resembling mass-produced material, and sometimes even misspelled character names. Despite this, it couldn't dampen the enthusiasm of viewers who flocked to discuss the show.
Shang Yechu had been completely baffled by this until yesterday, when it suddenly dawned on him:
When Ruguan TV buys marketing materials, it provides high-definition video footage to these marketing accounts. Before the latest episode is updated on Tuiqi Video at noon the next day, these marketing accounts are the only places on the entire internet where you can see clips of the full episode of "Tianban" (excluding low-quality screen recordings)!
Viewers were so eager for this, yet Ruguan TV remained completely oblivious. It was the marketing accounts on Weibo who profited immensely from this.
The screen switched again, displaying icons for video websites such as Pi Station, TikTok, and Orange Juice.
"The discontinuity of second creation is easy to understand."
"The core battleground for the spread of contemporary TV drama popularity—Teacher Zheng and Teacher Xu, please don't take this hard to believe—is no longer TV stations or regional broadcasting. It's the secondary creations and editing on short video platforms, such as mashups, narration, parodies, and even reports. These fragmented clips are easy to spread and more likely to attract viewers."
Zheng Bohan's face hardened: "Am I such a narrow-minded person? My wife also watches some short videos after get off work; it's really addictive."
Shang Yechuxin said that she didn't know who was jumping up and down just now because of the TV station's efforts to maintain its ratings.
"Ahem," Shang Yechu tapped on the icons on the PPT, "As far as I know, editors mainly obtain source material from online streaming platforms. However, due to the streaming mechanism of 'Half a Sky,' many editors who want to create content immediately have to record source material from television sets, resulting in low resolution, poor sound quality, and low output quality. And high-quality creation..."
Shang Yechu fell silent.
Although the audition room was very soundproof, Shang Yechu still hesitated whether to say those words.
"I hope everyone here can understand," Shang Yechu thought hopefully.
Unfortunately, this hope was dashed. An eerie silence fell over the room. Qi Ming, Xue Haodong, and the others were older and somewhat out of touch with the internet. They looked at each other, wondering why Shang Yechu had suddenly stopped talking.
Shi Shan glanced around, paused, and then lowered his voice to chuckle, "You might not know this, but Tuiqi Video is known as the 'Copyright War God.' Any online exclusive works by Tuiqi are strictly prohibited from being disseminated outside of authorized platforms and accounts. If Tuiqi Video determines that you have disseminated their broadcast works and infringed their copyright, you will face a lawsuit and may even face exorbitant compensation."
Shi Shan was the only person in the room who was the same age as Shang Yechu, and he knew more about internet memes and insider gossip than the other older folks.
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