“That’s right.” Since Shi Shan had already spoken, Shang Yechu continued, “Even low-quality screen recordings and edits can be targeted by Tuiqi Video if they are deemed to affect the traffic of legitimate content. Not to mention high-quality, high-definition productions… Nobody knows where Tuiqi Video’s judgment line is. Editors simply avoid touching that landmine.”
Shang Yechu is aware of at least a dozen cases where Tuiqi Video has sued editors for compensation, with the largest amount reaching millions. At the time, this matter caused a huge uproar on the internet, and editors were all on edge, with many deleting all their clips related to Tuiqi Video.
Having spies on the fandom for so long, Shang Yechu is well aware of its dynamics. When the news first broke that the streaming platform would be Tuiqi Video, there was widespread lamentation within the fandom, with everyone complaining that fan-created content was doomed.
Loving Shang Yechu is one thing, but being willing to live in fear and even face legal trouble for her is another.
Secondary creations of "Half of the Sky" have been quite scarce to date. Tuiqi Video is largely to blame.
Editing capacity was hampered, and dissemination power shrank, effectively severing a vital economic lifeline for generating buzz. "Half a Day" failed to integrate into the fan-created culture, thus hindering the cultivation of fan loyalty. What was intended as a popular public event became a private affair, let alone a chance to break into the mainstream.
As for point five, it's a well-worn topic. Many TV drama platforms have an anti-internet mentality, believing that online broadcasting is inferior. Conversely, young people have long disliked this bad habit of TV stations. The two sides are at odds. Although this group is smaller in number, they have a very loud voice online, and if things aren't handled well, it could backfire on the platform's reputation and image.
For various reasons, coupled with the lackluster promotion of Ru Guan and the audience problem of the follow-up drama, "Tian Ban" has now become a flop.
Shang Yechu's analysis was extremely detailed and well-supported with evidence, leaving no room for doubt among those present. Especially Zheng Bohan, a master of leveraging publicity, knew the devastating impact of poor promotion on a drama.
only……
Zheng Bohan let out a long sigh.
Xu Hanwen asked the question for him: "But, back when the internet wasn't so developed, when there weren't many short videos or trending topics on Weibo, my TV series with Lao Zheng also—"
Xu Hanwen didn't finish his sentence, but Shang Yechu understood what he meant.
The director and screenwriter remain the same, and the quality of the TV series has not declined. So why has success, which was once so easily attainable, become so difficult to achieve now?
Shang Yechu also sighed.
“Times have changed, Teacher Xu,” Shang Yechu said with a wry smile.
These four words are insufficient to explain all the twists and turns, but they are the underlying tone of all the twists and turns.
The era when good wine needs no bush, and when craftsmanship and acting skills were paramount, is long gone.
"I'm not saying that 'Tianban' is a failure," Shang Yechu said clearly. "Tianban's performance is still very impressive, and it remains number one in prime time. If it continues on its current trend, 'Tianban' will become a hit drama and eventually a long-running series—a classic in this genre. When it comes to spy dramas, its name will definitely have a place."
However, what Ruguan TV wants is clearly not just popular dramas and long-running dramas, but blockbuster dramas!
If "Half a Day" were released during a slow season, with today's promotional methods, it wouldn't be difficult for it to become a hit. But this is the fiercely competitive summer season, a battle among battles. Audiences have far too many choices!
Rather, the fact that "Tianban" still managed to achieve the highest ratings in its time slot, despite the combined pressure from Ruguan TV's lackluster promotional tactics and the copyright war between the producers and the producers of "Tuiqi Video," is itself proof of its high quality.
"The spy drama genre is too old. Relying on conventional methods, it will never be able to break out of its niche and reach the scale of a blockbuster."
Shang Yechu closed the PowerPoint presentation, propped her hands on the table, and glanced around at her collaborators.
Xue Haodong sat up straight, lost in thought.
Qi Ming pinched his neck, looking calm.
Zheng Bohan stared out the window without saying a word.
Xu Hanwen's face was ashen, and he closed his eyes and remained silent.
Shi Shan looked at Shang Yechu, scrutinizing her expression.
"That's why I'm here today to talk to you all." Shang Yechu finally clarified the purpose of the meeting.
Shang Yechu took out a stack of papers from the folder and handed them to Shi Shan. Shi Shan stood up and distributed the papers to everyone.
"This is a promotional plan I recently came up with, but Ruguan TV might not agree to the conditions outlined here. Therefore, I would like to ask—"
Shang Ye paused, feeling completely lost.
Despite saying all that, she actually had no idea what to expect.
Ultimately, what does this matter have to do with the people here?
Xue Haodong and Qi Ming are supporting actors, so even if "Half a Sky" flops, it won't have much to do with them. Besides, "Half a Sky" isn't really a flop.
Shi Shan... Shi Shan hasn't appeared in the show yet.
Zheng Bohan and Xu Hanwen have a body of work to their name; even if this film flops, it won't shake their established reputations. Top screenwriters and directors in the entertainment industry are far more valuable than actors.
The only person who desperately desires, or even needs, a huge hit for "Tianban" is actually Shang Yechu.
They had only worked together for a few months. How could she dare to ask these people to fight alongside her for her own desires?
In the drama, Li Yiming and the others are comrades-in-arms, mother and daughter, enemies, and lovers. But in real life, Shang Yechu and the others are just former colleagues.
Countless thoughts swirled in his mind before Shang Yechu finished the sentence.
"I would like to ask everyone to take a look at what's on this piece of paper. If you think it's reasonable, I would like to ask everyone to join me in submitting a letter of recommendation to Ruguan TV."
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