As if the initial shock wasn't loud enough, before netizens could even recover, a second message followed.
@Tuiqi Video:
Dear viewers:
Thank you all for your attention and support of the hit drama "Tianban" on Zhanfeng Theater since its premiere! In response to the enthusiastic feedback from our viewers, and to better meet everyone's viewing needs and enhance the viewing experience, the platform and the production company @RuguanTV have decided, after consultation:
Starting July 20, 2018, the update schedule for the TV series "Tianban" on this platform will be adjusted as follows:
Original update time: 12:00 noon the day after the premiere on @RuGuanTV
Adjusted update time: Simultaneously released online at 23:00 on the day of the premiere.
Stay tuned!
As soon as the message was released, members of the main creative team, led by Ye Chu, and the studio's accounts all forwarded it. Even Su Ge forwarded one.
@苏歌Sugar:
[Extremely excited!]
Shi Shan rarely posts on Weibo, but recently when he has, the main content has been promoting "Tianban". The "Climbing Ivy Sisters" have changed their low-key approach from a few days ago, and their data is almost skyrocketing.
The reason is simple: Shi Shan's character, Li Ruhui, has already appeared in the drama.
The ivy fans finally felt a sense of participation. A few days ago, Shi Shan didn't even appear in the show, leaving them feeling utterly miserable. Promoting the show risked boosting Ye Chu's popularity, but not promoting it worried them, fearing "Shi Shan might appear in the next episode." They felt like they were living with a split personality every day.
The ivy's fighting power is extraordinary; in just a few hours, it had made the Weibo post known to everyone. But whether it was just her imagination or not, Shang Yechu vaguely felt that there seemed to be quite a few more leaf buds in the repost section.
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Green Petal Network, Fish Pills Group.
[Is Ruguan TV going crazy with its flops?]
[Images][Images]. Opening up secondary creation, adjusting archives—such a big move. Is this some kind of crazy stunt?
[It didn't flop! Yesterday's single-episode episode even got a 2.7 rating, the best result for "Ru Guan" this year. It just didn't generate much discussion, that's how it is with spy dramas.]
[The Crown Princess's treatment is truly exceptional; I'm so envious! I wish our Little Feihua could have the same treatment...]
[The Crown Princess is Ye Chu again? Wasn't she Tang before?]
[The "Flying Flowers Chasing the Moon" scene is indeed quite beautiful, but unfortunately, the marketing is lacking, unlike "Ru Guan," which is advertised everywhere.]
[It's just that it aired half a day earlier, and the broadcast time is still later than Ruguan TV. What's the big deal?]
[If I were Ru Guan, I'd be utterly humiliated. They made such a big fuss before, trying to force viewers to delay updates, as if online viewers were inferior. Now that the ratings are below expectations, they're rushing to change the time slot.]
【Well. . . 】
Although Ru Tai is indeed no good, but...
[The guy upstairs... doesn't he know the State Administration of Radio, Film and Television's policy?]
【ah? 】
[According to regulations from the State Administration of Radio and Television, prime-time dramas cannot be broadcast on online platforms before they are broadcast on television. Screenshot here. [Image]]
[TV first, then online—the old rule. It's not just Ruguan TV that does this; most other dramas only update online the day after their premiere. Ruguan TV has done countless shameless things, but this one really isn't their fault.]
Yes, I remember that prime-time dramas all have this strict requirement. The requirements are less stringent for mid-season and weekly dramas, but very strict for prime-time.
[No, isn't "The White-Haired Xiangjun" also a prime-time drama? I haven't seen any delays in its updates; the TV broadcast and the online broadcast are at the same pace.]
[The white-haired bacteria have been completely destroyed; even nobody in my group cares anymore... You still remember how much you loved them.]
The case of "The White-Haired Xiangjun" is quite special. It had been buried for five years. Holo Video took the initiative to take over the project. The initial plan was for it to be exclusively broadcast online and not on television.
As a result, the lead actor of the prime-time drama originally scheduled to air on Fengyang TV was drugged, and the entire series was temporarily pulled from the air, leaving the prime-time slot without a replacement. The vice president of Holo Video, who is from Fengyang, offered to sell Luan Qing's drama to them at a low price to save the day. They've already been so kind, and yet they still forced them to air the drama on TV first and then online—how could they have the nerve?
Furthermore, Holo has already given the State Administration of Radio, Film and Television (SARFT) a lot of face. Only VIPs can watch this show, and theoretically, only a small number of VIP viewers can enjoy the benefit of simultaneous broadcast on TV and online, while the progress of ordinary viewers is still delayed. SARFT has turned a blind eye to this.
[Besides Sister Qingque, is there really anyone else in this world watching this show? I glanced at it the other day, and the garish colors were so awful...]
[Fengyang TV is a third-rate channel, and "The White-Haired Xiangjun" is an idol drama. Idol dramas don't have much political sensitivity, and for a show like "Half a Day," Ru Guan dared to change its online broadcast time to the day before; that's quite bold.]
[I'm completely confused. Does Ru Guan want higher ratings or not?]
[To be a groom for the Crown Prince, am I going to make an appearance tonight? Welcome, Your Majesty! [laughing emoji]]
[Rumor has it, not guaranteed: The reason the copyright god agreed to allow online fan creation was because Ru Guan offered to move the broadcast time forward in exchange.]
【woc... . . . 】
I understood it immediately.
[That's no surprise. I was wondering what could make the jailer let go; it turns out it was this.]
[Only someone with a deep pocket like Ru Tai would dare to do something like this [unbelievable]]
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