What's even more surprising is that content related to "Tianban" has not only flooded internet platforms such as Weibo, Douyin, and Pi Station, but has also achieved astonishingly high data in WeChat Index.
WeChat Index is a data analysis tool launched by the WeChat team in 2017. It is mainly used to measure the frequency of a keyword being mentioned within the WeChat ecosystem, such as in searches, chat conversations, Moments, and official account articles.
Although the WeChat Index only reflects the volume of buzz within the WeChat app, WeChat, as a nationally popular app, has long been widely adopted. Therefore, the WeChat Index can be considered a tool that can relatively intuitively reflect the popularity of certain events and works. Moreover, since the WeChat Index function was still in its early stages in 2018 and had not yet been targeted by fan groups, the data is relatively "unfiltered" and therefore quite credible.
In the WeChat Index, "Tianban" topped the list with a peak index of over 70 million; "Li Yiming" came in second, far behind, but still around 40 million.
These are two rather alarming numbers. Keep in mind that the WeChat index for the 2017 Lunar New Year's Eve Gala was only 80 million!
There's a joke in the industry: "A show that goes viral on social media is truly a hit." While this statement is simplistic and blunt, it's the most authentic litmus test for popularity in the social media age.
WeChat is a social arena for acquaintances. The fact that a show can be shared in Moments means it already has organic support, rather than being promoted by data-driven, low-cost platforms. Promotion from acquaintances is more effective than any advertisement. Furthermore, conversation topics themselves are a form of social currency. When everyone in your Moments is watching a show, if you're not, you'll inevitably seem out of touch and lack conversation topics.
The surge in WeChat Index, to some extent, means that "Tianban" has entered the ranks of social currency.
And that is indeed the case.
Grandma Hu took a picture of the TV show "Half a Day" playing on the screen and posted it on her WeChat Moments: "[Great show! Watch it!]", which received unanimous praise from her neighbors on the pedestrian street;
Sun Xiaoxiao carefully selected beautiful photos of Li Yiming from various angles, adjusted the colors, and posted them on her mother's WeChat Moments with the caption: "[This little girl in 'Half a Sky' is so beautiful!]"
Sun Xiaoxiao's aunt commented below: 【Why are the characters in your family's TV dramas whiter than mine?】
Sun Xiaoxiao's parent commented below: "I always felt she looked shifty."
Sun Xiaoxiao's homeroom teacher commented below: "This drama is good; it's very beneficial for cultivating children's correct values."
Zheng Bohan casually snapped a photo of the script for "Half the Sky" and posted it on his WeChat Moments without a single word. His screenwriter friends immediately flooded the comments section with: "[This old guy's putting on airs again.]"
A netizen posted on Weibo with emotion: I quickly watched an episode of "The Half of Heaven" on the subway, and just when I got to the important part, the uncle next to me spoiled the whole thing!
A mother complained on social media that the opening theme song of the TV series "Tianban" was too mournful. She was watching the show on mute while trying to soothe her child, but she accidentally pressed the volume button. The heart-wrenching sound of the erhu startled her child awake, and the child started crying loudly.
A teacher posted her child's innocent remark on Weibo: After watching "Half a Day," she was still not satisfied and watched "Yun Qing Ji," a drama starring Ye Chu. Then her child asked her, "If the Communist Party wants to overthrow the three mountains of feudal society that are oppressing the people, will Li Yiming overthrow himself?"
This Weibo post garnered over 50,000 reposts and more than 90,000 comments. Netizens were laughing hysterically in the comments section, tagging Ye ChuLeaves and urging her to set a good example for her child.
Even Green Petal, usually quick to criticize, was now submerged in a sea of viewers. Various film and television groups sprang up like mushrooms, enthusiastically discussing "Half a Sky," often debating hundreds of points over a single minor plot point. Long reviews proliferated, and fanfiction and analytical threads sprang up like mushrooms after rain. There were even more fanfiction and unethical derivative works...
It's been so many years since we've seen anything like this. The nationwide phenomenon of people binge-watching TV series and the streets being deserted during the television era seems to have been restored to its former glory in this TV series called "Half of the Sky".
Streets and alleys, subway stations, cafes, milk tea shops, shopping malls, everywhere the melody of the ending theme song "Seven Seconds Ago" from "Tianban" echoes (the opening theme song was tacitly abandoned by major shopping malls because it was too sharp and cold); in conversations, laughter and scolding, you can hear the popular references and character names from "Tianban" everywhere.
Throughout the history of television dramas, there have been many blockbuster series, and just as many have sparked widespread discussion on the internet.
However, before "Tianban", no other drama had ever stirred up such a fierce wave in the fan creation circle, the internet topic circle, and the national social network circle at the same time!
What has created this miraculous situation? Is it Ru Guan's change in publicity strategy? The adjustment of the update schedule? Or the overwhelming amount of fan-made content on major video websites? Or is "Tianban" simply a work of high quality that has now regained its rightful place?
No one can give a definite answer, but everyone knows—
The miracle created by "Half of the Sky" has not stopped!
5.7%, 6.1%, 6.5%...
The ratings for "Half a Day" soared like a straight elevator, reaching new highs every day. At an incredible speed, it climbed to unbelievable numbers.
By the time the twenty-eighth episode was released, "The Half-Day" had achieved a viewership rating of 6.5%. No other TV series in the past decade has reached this level of viewership.
If at first some people questioned whether the ratings of "Tianban" were inflated, then after seeing the 6.5% figure, any skeptic with a brain learned to shut up!
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