Since the airing of "The Half of the Sky", Shang Yechu's Weibo followers have skyrocketed, currently reaching 24 million.
Regardless of how many of these are fake followers, just looking at the literal increase in followers and interaction data, Shang Yechu has already joined the ranks of the top tier, becoming the most powerful dark horse of 2018.
A group of big fans, including Ye Jianfeng, Ye Xiaoxiao, and Ye Lusu, have gloriously become veteran fans due to Shang Yechu's rise to fame, enjoying unparalleled popularity. In particular, Ye Lusu and others have seen their fan base soar to tens of thousands to hundreds of thousands, and have already gained considerable influence in the fan community.
Shang Yechu was fully aware of the changes within the Yeya fandom. Although she had been extremely busy lately, Shang Yechu still made time whenever she could, switching between countless alternate accounts to closely observe her fans, just like before.
Fan circles can get first-hand information. Artists who are too lazy to even care about their own fans are more suited to go home and sell sweet potato noodles.
When it comes to becoming famous, the first people to truly feel it are often not the artists themselves, but rather the staff around them.
Shang Yechu was exactly like that. Since the hit drama "Half a Day" aired, countless advertising endorsements and film offers came flying in like snowflakes. Shang Yechu simply didn't have time to look at these things; all these invitations fell into the hands of Shang Yechu's team—Ji Juntao set up a "special operations department" for Shang Yechu, which operated conveniently within the company and was only responsible to Shang Yechu.
The team found that this time, the number of offers they received was several times greater than the number of offers they received after Shang Yechu became famous for filming "Yun Qing Ji".
The difference between the lead and supporting actors is just this!
The combined figures from these brands would have been enough for Ji Juntao and Shang Yechu to achieve financial freedom and retire twenty years early. However, neither Shang Yechu nor Ji Juntao dared to touch them rashly.
Rushing to cash in as soon as one becomes famous is undoubtedly short-sighted. Losing oneself in the goldmine built by advertising endorsements and squandering hard-earned national popularity and reputation is nothing short of killing the goose that lays the golden eggs.
However, turning down all these endorsement offers is unrealistic. Advertising endorsements are direct evidence of an artist's value; they are the anchor for capital, the reassurance for fan groups, and the yardstick for rival groups. Not accepting new advertising endorsements makes it impossible to prove Shang Yechu's rising value. In the long run, not only will people in the industry look down on Shang Yechu, but fans will also be disappointed, and only anti-fans will rejoice.
In other words, although the viewership ratings of "Tianban" are already unparalleled, Shang Yechu's value still needs to be proven by advertising endorsements.
Not accepting endorsements or making money is seen as a sign of a lack of ambition; on the other hand, receiving exorbitant advertising fees while simultaneously having fans donate their own money is proof of immense popularity!
This is undoubtedly a distorted concept, and it's something Shang Yechu has always resisted the most. Perhaps because she took on too many bad endorsements in her past life, Shang Yechu has an indelible aversion and fear towards becoming a brand ambassador. Without thinking twice, she didn't even glance at those offers and had Ji Juntao reject them all.
Ji Juntao knew that Shang Yechu was under a lot of pressure running back and forth during this period, so he didn't say anything at first and just agreed.
Shang Yechu is no longer the willful and arrogant fledgling she once was, and Ji Juntao believes that she will figure things out on her own sooner or later.
And that was indeed the case. One late night after filming all night, Shang Yechu lay on a recliner on set, wearily sneaking into the Yeya's longtime fan group to see what her fans were saying.
This is a core fan group for Ye Ya, consisting of dozens of long-time fans. Even though Shang Ye Chu is now incredibly popular, no new fans have joined this group. The group is usually quiet and deserted, but today, for some reason, it's unusually lively with hundreds of messages.
The situation has been great lately, and longtime fans shouldn't be arguing. So what's going on?
Shang Yechu flipped through it with great interest. As she flipped through, the smile on her lips slowly faded, eventually becoming a straight line.
Longtime fans were discussing the changes that had occurred since Shang Yechu became famous. As the conversation progressed, the topic naturally shifted to the only thing that remained unchanged: endorsements. Several longtime fans expressed their concern that Shang Yechu hadn't secured any endorsements yet, even leading to some far-fetched speculations.
For example, Ji Juntao subtly controlled Shang Yechu. Shang Yechu was stubborn by nature and, in order to resist Ji Juntao's dictatorship, chose not to accept endorsements, causing Qingping Entertainment to lose money.
Shang Yechu: Who are the domineering CEO and the stubborn innocent girl in this story?
For example, many endorsement deals were originally offered to Shang Yechu, but Ji Juntao was afraid that Shang Yechu would get out of his control, so he intercepted these endorsements and distributed them to other artists.
Shang Yechu: Are advertisers all doing charity work? Shang Yechu doesn't accept endorsements, but generously gives them to her colleagues.
For example, Shang Yechu generated hundreds of millions of yuan in net profit for Ji Juntao, so Ji Juntao no longer cared about such small sums of money.
Shang Yechu: I envy you guys for being able to have such beautiful dreams. I don't even dare to dream about this!
For example, Shang Yechu had refined tastes and noble sentiments, disdaining worldly possessions and pursuing art wholeheartedly.
Continue read on readnovelmtl.com
