Shang Yechu: ...
Shang Yechu never considered herself any different from other celebrities in the entertainment industry. The Shang Yechu who, in the eyes of her fans, was an aloof and independent veteran artist, seemed to exist in another dimension.
She is more ambitious and driven than anyone else. If there is any opportunity to gain more wealth, honor, fame and power, Shang Yechu will seize it without hesitation.
Refusing endorsements is simply a case of being bitten by a snake once and being afraid to repeat the mistakes of the past. Shang Yechu's ideal is to become a great actor, and an actor who takes on a bunch of bad endorsements to make money is clearly not associated with "greatness."
When weighing advertising endorsements against an actor's reputation, Shang Yechu undoubtedly valued the latter far more than the former. Therefore, her refusal was swift and decisive, her heart as hard as stone.
But on this summer night, Shang Yechu's hard heart wavered.
Ye Chu's solo performance of "gentle and unassuming" forces the company and fans to face scrutiny and misunderstanding from capital. Is this appropriate?
Is it an overreaction to regard all potential endorsement deals as a scourge simply because of embarrassing memories and experiences from a previous life?
Huddled in the mistakes of the past, unable to move forward, because they don't want to repeat the same mistakes, because they are afraid of making them, they simply cut off all possibilities... Is this the prudence of a wise person, or the behavior of a coward?
Shang Yechu stared at her phone screen for a long time. Finally, drowsiness overwhelmed her, and the chattering text on the screen began to blur, eventually fading into black.
Shang Yechu actually fell asleep in the recliner, clutching her phone.
The cool, gentle breeze of the summer night dispelled the heat in the air and cleared Shang Yechu's mind.
After waking up, Shang Yechu remained silent for a long time before dialing Ji Juntao's number.
"You can choose a few endorsements. I trust your judgment."
Ji Juntao paused slightly on the other end of the phone.
Shang Yechu added, "Don't make too many, I can't handle it all."
To promote "Half a Sky," Shang Yechu has already skipped filming "Rules Street" several times. He's currently working tirelessly on the set. If he adds a bunch of endorsements to the mix, whether Shang Yechu will collapse from exhaustion is another matter, but Gu Wenhua might be holding a banner in front of Qingping Entertainment and shouting "Down with the capitalists!"
And so, the deal was finalized for Shang Yechu to become the spokesperson.
Ji Juntao didn't know Shang Yechu's past, but Shang Yechu always felt that this woman had seen through something. Perhaps she had pieced together clues from their daily interactions, or perhaps she was well-versed in psychology. In any case, Ji Juntao didn't try to get too much at the beginning; after careful selection, she only gave Shang Yechu one endorsement deal.
Upon seeing the brand endorsement, Shang Yechu almost burst out laughing.
It's a Renxing phone.
As a long-established domestic brand, Renxing mobile phones boast excellent quality and a superb brand reputation, unlike those no-name brands that set up a company today and run away tomorrow. Accepting this brand endorsement will help Shang Yechu establish a high-end image without diminishing her commercial value.
What's even more ingenious is that Renxing Mobile's brand image is based on "self-improvement, self-reliance, and daily self-reflection," which complements Shang Yechu's breakout role as Li Yiming perfectly.
The biggest problem with Renxing phones is their outdated design, which has a very dated feel. Taking one out of your pocket releases a strong earthy aroma. As a result, while the product has a considerable market among middle-aged and elderly people, it's not very popular among the vast younger demographic.
This offer to Shang Yechu is also a way of appealing to the younger generation. Shang Yechu has a youthful and attractive appearance, and Li Yiming is officially recognized as a "model of youth idealism." The collaboration between Shang Yechu and Renxing can effectively soften the brand's perceived age and inject freshness and vitality into it.
But Shang Yechu knew that, in addition to these reasons, there was another reason that prompted Ji Juntao to choose Renxing.
That is, Renxing mobile phones, a brand that Shang Yechu used for two years. Shang Yechu knows best what kind of products this brand has.
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