In August 2018, Renxing, a domestic smartphone brand, released its new flagship phone, the Renxing Ranar 2018, which attracted a lot of attention in the market.
"On the day of its release, sales exceeded 1 billion, surpassing SunMoon's record of 280 million...breaking the 'curse' that high-end Android phones struggle to break 300 million in sales on their first day...second only to the iPhone's 1.5 billion myth..."
"The Renxing Ranar 2018 model, with an official starting price of 3999 yuan, sold out on the day of its online release across multiple platforms, and saw large-scale premium transactions in the secondary market (platforms such as Xianyu and QuanQuan)..."
"In offline channels, long queues have formed at Renxing's official flagship stores in many places. Scalpers are rampant in the market."
"It is understood that the most overpriced model is the light green Ranar 2018, which is unofficially known as the 'Leaf of Florence', a name first coined by a Douyin user."
The user stated that they purchased a new phone for their daughter, who achieved excellent results in the college entrance examination, on August 28th, and learned the name of the phone. This 16-second video quickly went viral on Douyin and spread to other platforms, sparking a wave of public interest.
"The phrases 'Florence in the palm of your hand,' 'Born with the face of a flagship phone,' and 'Painless trip abroad' swept the internet overnight. Due to limited supply and high demand, it was jokingly referred to by scalpers as 'the Imperial Seal of the State among mobile phones.'"
"It's worth noting that this user's homepage also contains a considerable number of video clips related to 'Tianban,' leading some netizens to question whether this is a publicity stunt orchestrated by Ye Chu's professional fans..."
"On August 30th, a batch of 'Florence Leaves' sold for as much as 6,500 yuan, a premium of 50%..."
The explosive popularity of the "Florence Leaf" color scheme marks the first time in the history of domestically produced mobile phones that a non-primary color has become a mainstay in sales. Some netizens believe that this phenomenon is related to the brand ambassador, Ye Chu.
"Currently, Renxing Mobile has not officially recognized this unofficial name... 'Leaf of Florence' has already been crowned before it has been officially recognized. Let's wait and see what the future holds."
Shang Yechu skimmed through the report, his mind reeling with disbelief and his face filled with astonishment.
Shang Ye had a deep impression of Renxing's bright green phone; it was one of the less ugly models in the series. Who would have thought it would one day become the emperor of the green-clad heroes!
This feeling reminded Shang Yechu of an old movie she had seen before. A beautiful woman turned around, and the male protagonist thought she was just average-looking. Then, the other people accompanying this beautiful woman turned around, and they were all unattractive. Suddenly, the male protagonist thought that the beautiful woman was stunningly beautiful and could topple kingdoms...
Shang Yechu had already sensed the explosive popularity of the Florence Leaf phone, even before this report. This was because a trend of showing off new mobile phones had recently emerged in the Yeya community, and without exception, all of them were green models.
Shang Yechu initially thought that Ye Ya liked this model because its color matched her stage name. Later, she secretly stalked a group of fans led by "Desperate Abandoned Woman" and discovered that "Desperate Abandoned Woman" had posted photos of five different colors of the Ranar 2018 model on her homepage: gold, silver, black, white, and red. She had bought five of these green ones!
Five green bricks stacked together gleamed in the sunlight. A group of fans praised the "desperate abandoned woman" in the comments section, saying she was "so powerful." Shang Yechu glanced at the trend of the comments; this green-haired machine was actually subtly becoming a symbol of status within the Ye circle!
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