The ratings for episode 36 of "The Half-Day" have finally broken 7.
Everyone on and off the stage was overjoyed. Shang Yechu's fans spread the news with great excitement. But the happiest group was none other than the ivy-covered trees.
The reason is simple—the ratings for "Half a Day" reached their peak at the moment Shi Shan died in Li Yiming's arms!
A viewership rating of 7.02% is enough to make fans of any of the actors in this scene proud. What's more, Shi Shan is the male lead of the series.
Shi Shan's first appearance led to a surge in viewership for "Tianban"; now that it's finished airing, "Tianban" has surpassed a 7% viewership rating. This achievement is undeniable. Overnight, the internet created no fewer than twenty large-character posters, plastering them across every corner of the internet. They even changed their profile picture to a giant "Breaking 7" sign.
From the Shi Shan supertopic to the main supertopic of the TV series "Tianban," the ivy-covered trees everywhere are running giveaways. Even the ants passing by know that "Tianban" broke the 7% viewership rating the moment Shi Shan's character left the show.
In the words of Sister Ivy, "Although Shi Shan hasn't filmed a drama for many years, his return to the screen is a game-changer. The entire Chinese drama industry is trembling!"
Not to be outdone, Ye Ya also launched a giveaway in the Ye Chu and Drama supertopics. However, with the entire internet platform expressing sympathy for Li Ruhui, her voice inevitably seemed somewhat weaker. There was no way around it; even paired together, Ye Ya and the ivy couldn't withstand the overwhelming criticism from the general public. Just as the ivy couldn't resist the public's condemnation of Li Ruhui in the past, Ye Ya now couldn't contend with the current wave of sympathy and praise for Li Ruhui across the internet.
Fans of the characters in the show are engaged in a heated battle, while controversies outside the show are also surging one after another.
Ruguan TV was overjoyed, not only posting a celebratory poster on Weibo but also issuing a commendation within the station. Even Ji Juntao, who was working overtime at the company, received a high-sounding letter of thanks, which implied a desire to collaborate with Ye Chu again and create new glories.
Ji Juntao really wanted to collaborate with Ruguan TV again, after all, such a wealthy sponsor was rare. However, the filming of "Rules Street" was in full swing, and besides, Shang Yechu couldn't be making TV dramas forever.
Furthermore, although online viewership figures haven't been tallied yet, Tuiqi Video seems to have made a fortune. Specifically, this notoriously stingy platform held a giveaway on Weibo the day after Li Ruhui's departure, offering one hundred monthly memberships to Tuiqi Video.
However, the most discussed topic on the internet was not the terrifying ratings of "Tianban" (in fact, it was only a matter of time before "Tianban" broke 7 ratings, everyone knew that), but the relationship between Shi Shan and Ye Chu!
As a seasoned professional in the entertainment industry, Ru Guan meticulously designed the script for the variety show "Super Idol," ensuring it echoed the drama throughout. Aside from the scene where Shi Shan pits cherry pits for Ye Chu, there were many other surprisingly clever touches.
For example, the scene where Ye Chu covers Shi Shan's eyes with her palm is extremely similar in composition to the scene where Li Yiming covers Li Ruhui's cold eyelids with his palm.
For example, Shi Shan's action of looking back at Ye Chu in the sunlight is almost exactly the same as Li Ruhui's action of opening the curtains and looking back at Li Yiming at the beginning of episode 36.
For example, when Li Ruhui's body appeared before Li Yiming, the background music that played appropriately was a modified instrumental version of "Seven Seconds Ago"...
These interactions, while undeniably sweet in a variety show, could easily become cloyingly saccharine, leaving viewers with some reservations. Now, with the bittersweetness of the drama added as a balancing element, the experience becomes lingering, nuanced, and richly layered. The grand sense of destiny, the juxtaposition of virtual and reality, the hazy and unspoken emotions, and the clash between the off-screen sweetness and the on-screen tragedy—
The audience was instantly captivated!
The various interactions between Li Ruhui and Li Yiming in the drama have been dug up again for frame-by-frame appreciation and analysis; every look and micro-expression of the two has been repeatedly pondered by the audience; even the ugly and unnoticed industrial saccharin business between Shang Yechu and Shi Shan has been dug up!
Shang Yechu felt she had tried her best in promoting their on-screen couple relationship, but she just couldn't get it right. She couldn't understand why Shi Shan could do the same thing so effortlessly and naturally, while when she tried, Ye Ya would slam her fist on the table and laugh hysterically, turning it into all sorts of memes and teasing.
For example, during one live stream, Shang Yechu coughed twice, and Shi Shan poured her a cup of hot water. He also proactively answered some of the fans' questions for her, telling her to save her voice. The chat was flooded with comments like, "Shi Shan is such a gentleman!", "Shi Shan is so doting!", and "So thoughtful!" The comments quickly filled half the screen.
Shang Yechu secretly kept this in mind at the time—such a low-cost business method, isn't it a sure thing?
A few days later, it was a rainy day, and Shi Shan's old ailment from the snow scene flared up again, causing persistent shoulder pain. Shang Ye Chu personally selected the ten best plasters for cold-type arthritis and gave them to Shi Shan as a gift, even having the paparazzi capture the moment.
As a result, when this scene was posted online, no one was captivated by Shang Yechu's meticulously crafted and beautiful love story. Instead, a few die-hard fans, led by the "desperate abandoned woman reborn" group, captured the scene of Shang Yechu handing medicine to Shi Shan and turned it into a meme. The caption read: "Which color urn do you want?"
The most outrageous thing is that the desperate abandoned woman, after her rebirth, photoshopped a salesman's suit onto Shang Yechu's head and gave her a halo symbolizing an angel!
This image later spawned many variations, such as "No gifts this holiday season, except for Renxing phones," "Big Brother, time to take your medicine," and "Your whole family's ashes will be given away." Ji Juntao even set the "Big Brother, time to take your medicine" image as his WeChat Moments background to mock Shang Yechu, which infuriated Shang Yechu and made him secretly annoyed for a long time.
On another occasion, Shi Shan casually mentioned in an interview that Shang Yechu liked green because it symbolizes leaf buds. The comments section once again praised Shi Shan's thoughtfulness and high emotional intelligence, making Shang Yechu's mind race again.
Following suit, when asked in an interview what sport Shi Ge liked, Shang Yechu confidently replied, "Shi Ge probably likes rock climbing!"
The reporter asked curiously, "Why?"
Shang Yechu smiled and said, "Because Brother Shi's fans are called 'Climbing Ivy,' and Brother Shi is also known as Shi Mountain. I think Brother Shi must really enjoy climbing to new heights on his journey through life..."
This answer was the result of Shang Yechu's careful thought and refinement. She spoke at length for several minutes before stopping. She believed her answer was brilliant, subtle, elegant, and cultured, sure to captivate a multitude of CP fans. However, the show's post-production team fast-forwarded this segment, ending the entire scene in five seconds, leaving only Shang Yechu's incoherent voice, accompanied by the caption: "Randomly rambling on in my mind."
All the grievances she had suffered were finally avenged on this day. Viewers relentlessly dug up Shang Yechu's past hard work and exclaimed that they were thrilled. This gave Shang Yechu a sense of exoneration—it wasn't that she was bad at selling, it was just that the time wasn't right!
When the time comes, the old order will be dead and the new order will rise. All of Shang Yechu's past efforts will be repaid in full!
Shang Yechu smugly forwarded several analysis posts from CP fans to Ji Juntao: [So what if you threaten all the company employees not to guide me in CP marketing techniques? I'm self-taught, and I'm still selling like hotcakes!]
Ji Juntao replied:
【[Ye Ya's Self-Made Emoji Collection.zip]】
【[Ye Ya's Homemade Emoji Collection.zip]】
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