There are numerous fashion magazines, but in China, there are currently six of the most influential magazines, often referred to as the "Big Six."
The top six fashion magazines are an important indicator of a celebrity's fashion resources. As one of the top six magazines, Muse enjoys immense popularity and generates a lot of buzz, but its actual position is somewhat awkward.
Among the six major fashion magazines, *MAREE* is considered the fashion bible, the oldest and undisputed king. Its requirements are also the most stringent, generally requiring its cover artists to possess a striking face, an international appeal, and endorsements from major brands. In general, only artists with one foot in the international stage can even get a piece of the pie. It's no exaggeration to say that *MAREE* is a passport to top-tier celebrities.
LUCIA (Day and Night) is a well-known socialite magazine that prioritizes connections over star power when featuring celebrities on its cover. Basically, if you see a celebrity on the main cover of this magazine, you can be sure they're a rising star in the Chinese entertainment industry.
In addition, the other books each have their own unique style and loyal followers. "The Muse" is no exception, but its style is somewhat embarrassing to talk about.
Regarding the positioning of *Muse*, the official description is "youthful, stylized, challenging tradition, and boldly avant-garde." In layman's terms, it means: adept at riding the coattails of trending topics, especially popular TV series.
Whenever a hit series emerges, *Muse* magazine is always among the first to signal its arrival. One month's hit series, the next month it graces the cover. Its lightning-fast entry into the fashion world is unmatched.
This practice led to a surge in sales for *Muse* magazine; among the six major magazines, only *Mare* surpassed *Muse* in sales. However, it also brought *Muse* considerable controversy.
The fashion industry is a high-barrier circle. To put it nicely, it's about being reserved; to put it bluntly, it's full of factions and old fogies. Countless people have to burn incense and kowtow, pay homage to this person and curry favor with that person, just to squeeze in and get a few scraps.
Muse magazine keeps up with current events and doesn't have much time to pay homage to the old guard. Countless celebrities featured on its covers haven't even gained the approval of the established figures before being pulled into the fashion world by Muse.
Fashion is supposed to be highbrow and sophisticated, but Muse magazine has turned it into something vulgar and common, a nationwide frenzy—does this even respect us old-fashioned aristocrats of the fashion world? Absurd! A complete collapse of moral order!
Therefore, despite its wide recognition and high sales, Muse magazine has always faced subtle suppression within the industry and has failed to gain the approval of old-school fashion moguls.
Some even went so far as to say, "There are no six major magazines! There are only five! Muse is just a nouveau riche that forced its way into the industry to gain prestige!"
With the huge success of "Tianban," several of the six major publications naturally courted Shang Yechu. For example, "TALA" ("Tower") invited Shang Yechu to appear on the cover of their supplement. "Mirror" was also showing interest, hinting at launching an electronic version.
The problem is, whether it's an online magazine or a supplement, it's purely about ripping people off. For brands and the fashion industry, it's not even worthy of being included in their standard resumes. Shang Yechu has been working like a perpetual motion machine these past few months; she hasn't had time to squeeze that kind of money out of them.
"Muse" was quite sincere, having invited Shang Yechu to grace the cover of their main magazine back in July—alongside Shi Shan. At that time, "Tianban" wasn't as formidable as it is now, and appearing on the cover with Shi Shan was a significant gesture of respect for Shang Yechu, even at the risk of having its headquarters overturned by the "Climbing Ivy Sister."
Shang Yechu considered it for a long time but ultimately refused. With Shi Shan as the co-chair, and given the ivy's enormous face, the sales would likely all go to Shi Shan. It wouldn't be worth it for Yeya to spend so much money and then get scolded.
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