Unexpectedly, Muse was quite persistent. After being rejected by Shang Yechu once, they sent two more invitations, with increasingly generous terms and conditions. This time, the terms were so good that Shang Yechu could not refuse.
Solo cover, September issue.
A solo cover goes without saying; the prestige of such a cover is enough to crush a boatload of people. And the September issue is enough to pry open the mouth of any actor who is "as indifferent as a chrysanthemum"!
In the fashion industry, September and October are often referred to as the "golden September and silver October." Every year, September and October are considered the most important cover release periods of the year. The autumn/winter fashion season, international fashion weeks, the biggest lineups, the most important projects, and the largest budgets—if the Lunar New Year is the traditional New Year, then September is the New Year for the fashion industry.
Even if Shang Yechu had her heart ripped out, her eyes blinded, and her mind clouded, she would never refuse the exclusive September cover of "Muse," one of the six major magazines. In fact, the night she received the invitation, Shang Yechu was so excited that she didn't sleep a wink. In a state of extreme excitement, she drank several bottles of mineral water to calm her racing heart, until her face swelled up like a peach.
This matter became Qingping Entertainment's top priority, and Ji Juntao was jumping around frantically, wanting to control everything. But if there was anything in this world that Ji Juntao wasn't good at, then fashion was one of them.
Ji Juntao's everyday style is fairly tasteful. However, fashion in the fashion world and everyday fashion for ordinary people are completely different things. In any case, Ji Juntao can't understand those weirdos. Shang Yechu's sense of fashion is only at an average level, which is a blind spot and a major challenge for Qingping Entertainment.
Furthermore, the endorsement deal with Renxing mobile phones has been finalized. The official announcement will be made shortly after the finale of "Tianban" airs. The brand has also partnered with "Muse" magazine, planning to sponsor several pages of their brand collaboration page.
Every coin has two sides. Shang Yechu initially rejected all endorsements without discrimination, so many brands naturally didn't want to be her spokesperson. But now that she has accepted invitations from Renxing Mobile and Muse magazine, many brands are eager to become her second or third spokesperson.
This summer, "The Legend of the Condor Heroes" stood out, while the remaining big-budget productions, except for "Flying Flowers Chasing the Moon" which still had some staying power, were all squeezed out. The entertainment industry is a realistic place; there is no such thing as equal distribution of wealth or social status, only a winner-takes-all game, and resources will only flow to those who have the least shortage of resources.
Shang Yechu was picky, throwing around endorsements like they were free. Ji Juntao followed closely behind, picking here and there. Although many second-tier brands weren't suitable for Shang Yechu, they were quite appropriate for the company's other promising artists. Ji Juntao and the core members of Qingping Entertainment shamelessly and ruthlessly managed to snag a few leftovers.
This is where Ji Juntao's capabilities lie. Unlike the distorted model of other small workshops in the domestic entertainment industry where "one male and one female star support the entire company," Qingping Entertainment, in addition to Shang Yechu, also has a large number of second-tier, third-tier, and even lower-tier celebrities. Although these people are inconspicuous, they accumulate into a considerable amount of wealth for the company.
Shang Yechu has a separate team dedicated to managing her affairs, without interfering in other business operations. This behavior is certainly a sign of importance and care, but it is also proof of vigilance and caution.
In this way, even if Shang Yechu had a falling out with Ji Juntao one day and left in anger, she could only take a small group of her own team with her, and would never be able to poach the other key personnel of the company. This is because Ji Juntao artificially erected a barrier between herself and everyone else around Shang Yechu.
If that day ever comes, Qingping Entertainment may suffer a severe blow, but it will never collapse.
This is Ji Juntao. On one hand, she tells you, "You are my comrade-in-arms, we are in the same boat," while on the other hand, she sees you as her most formidable enemy, constantly imagining the day you leave and making corresponding plans in advance. She makes you unable to leave her, but she herself is always preparing to "leave you is also possible."
Shang Yechu was fully aware of this, yet she remained silent. What was the point? These were the companions she had chosen herself.
A multitude of things came at once. The chaotic August days flew by, and in the blink of an eye, the final episode of "Half a Sky" was about to air.
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