After this topic gained significant traction, the Chinese entertainment industry seemed to wake up from its slumber and began to actively share and cooperate with the discussion.
Shang Yechu, caught in the middle, also forwarded it. She neither rushed in too early nor responded too late. The copy was also unremarkable, lacking any outstanding features.
Then, something unexpected happened.
After playing dead for ten days, the official Muse magazine suddenly dug up Shang Yechu's Weibo post calling for rational consumption and forwarded it to its homepage!
@Muse Magazine:
[I can't believe I just saw this news! Xiao Ye is so amazing, it makes me so happy~ How could we let Xiao Ye, who is so devoted to her fans, pay for it out of her own pocket? Everyone can rest assured and withdraw your money. I'm so happy to see everyone living better lives! [Thumbs up][Thumbs up][Thumbs up]]
Before netizens could even be shocked by this sycophantic repost, less than half an hour later, Muse magazine released another statement.
[Statement Regarding Recent Magazine Sales Activities]
Dear readers:
Recently, we have noticed that some readers have placed duplicate orders using the same account when purchasing this magazine. We are well aware of your love for the cover models and the magazine's content, and we thank you for your continued support and patronage of Muse magazine.
However, large-scale hoarding not only may disrupt the logistics system and normal sales order, but also violates our consistent advocacy of rational consumption and respect for creation.
In order to maintain a fair and orderly market environment and to protect the legitimate purchasing rights of every ordinary reader, this publication has decided to implement a limited purchase mechanism starting today: each account is limited to 3 copies, and any additional purchases will be invalid.
We firmly believe that the value of content should be built on rational choices, not on the accumulation of impulsive actions. Thank you for your understanding and support.
— Editorial Department of Muse Magazine
September 15, 2018
The speed of their actions was astonishing. Shang Yechu hadn't even figured out how to reply to the official account of "Muse" when they pulled this stunt.
"Muse" is a magazine, but Shang Yechu felt that the magazine company turned its back on her much faster than flipping through the pages of a magazine.
Muse got off to a good start, and within an hour, the official accounts of magazines such as Tower, MAREE, and LUCIA also released statements. The content was almost identical to that of Muse. In particular, the official account of Tower magazine, perhaps accidentally liking Shang Yechu's Weibo post, even though it seemed like they were stalking and copying each other's work.
The six major publications, which were once lofty and unapproachable like flowers on a high mountain, suddenly slid to their knees in less than two hours, as if their knees had been soaked in vinegar!
The six major fashion magazines are the emperors of the fashion world. It's quite a spectacle that the sycophantic subjects surrendered before they even had a chance to fight to the death.
The fashion industry, which netizens described as devastating and capable of silencing the country bumpkin Shang Yechu at any moment, suddenly became absurd.
Some panicked and accidentally liked the post; some made numerous typos but still rushed to issue a statement; some copied others' text but forgot to delete the parentheses and posted it in a haphazard way...
What a beautiful scene of all living beings!
What is the fashion industry most afraid of?
Now, Shang Yechu can answer.
For the cultural and entertainment industry, especially the publishing industry, the most feared thing is undoubtedly absolute power, or what netizens jokingly call the iron fist.
No matter how fashionable an emperor, empress, or crown prince you are, or how famous a major magazine, director, or capitalist you are, or how popular a talent show, the "three musketeers," or a top-tier celebrity you are... when the thunderbolt strikes, you will be reduced to ashes in an instant.
Therefore, while Muse magazine's actions were ridiculously sycophantic, they were also quite clever. What does face matter? In the eyes of the entertainment industry, the face of the six major magazines is a noble honor; but before higher circles, it's nothing more than a shoe insole!
No wonder Muse magazine was able to carve out a niche for itself in the fiercely competitive fashion industry; there are definitely savvy people working at the magazine.
Soon, reality proved the correctness of what the Muse had said.
The day after the Qinglang statement was released, Tianding Entertainment's "Light Years Sailing Project" was ordered to stop recording and was immediately taken down. Tianding Entertainment was thus rewarded with several afternoon teas.
Three days after the statement was released, the two publications, *Tower* and *MAREE*, received rectification notices from their supervisory authorities, requiring them to conduct self-examinations and rectify the issues within a specified period. All issues were removed from shelves that day. Publication was suspended for one month for rectification.
Because of his timely kneeling gesture, "Muse" was invited for a talk, but fortunately, he was not required to make any changes.
Four days after the statement was released, the editor-in-chief of Muse magazine extended a warm invitation to Shang Yechu to have dinner...
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