The total box office on the first day of the 2019 Spring Festival film season was only 750 million yuan.
This is undoubtedly a grim sign. Compared to last year's 1.2 billion yuan, it has shrunk by nearly half. This proves that this year's Spring Festival film season did not have a single film that could attract most viewers to the cinema.
The involvement of "Happy Street" does not seem to have had the effect of turning the tide and saving the market.
However, this is not the case.
"Happy Street" had 10.4% of screenings on its opening day, while its box office share was 11.6%, achieving a subtle overflow of occupancy.
Don't underestimate this 1.2%. Looking at the mainstream films in this year's Spring Festival season, only "Happy Street" achieved an overflow of occupancy rates.
In addition, because Ye Chu is a popular celebrity, many cinemas regard him as a tool to fleece their fans, and have arranged many terrible screenings and special theaters with high ticket prices, just waiting for Ye Chu's fans to become suckers and buy up all these garbage screenings.
In this context, it's quite intriguing that the film "Happiness Street" managed to achieve an overflow of audience seats.
Major platforms are complaining about the slump in ticket availability, the inability to get tickets, and the exorbitant prices of VIP screenings... These are all signs that audiences want to see "Happy Street," a precursor to positive word-of-mouth for the film, and a bargaining chip for the production company to secure more screenings!
The cinema manager wasn't stupid. Initially, they allocated fewer screenings because they lacked confidence in Ye Chu. But "Happy Street" had already exceeded expectations in terms of screenings; if they weren't going to make money, when would they?
After the initial surge in screenings, cinemas quickly increased the number of screenings for "Happiness Street." The screening share of "Happiness Street, Please Come In!" rapidly increased to 16%!
And as expected, the box office of "Happy Street" soared to 150 million on the second day, achieving its first reverse decline!
The following day, "Happiness Street" still achieved overflowing attendance.
Not enough screenings, not enough, not enough.
Ye Ya was already dizzy from the weight of this number. When "Happy Street" was first being promoted, although she was happy that Ye Chu was the only lead actress, seeing that the director was a newcomer named Gu Wenhua and the supporting cast was a bunch of unknown actors, most of Ye Ya didn't actually have high hopes.
One rocket carrying six other rockets? You can't build a rocket like that!
Even though the trailers and promotional materials for "Happy Street" all suggested it was a good film, Ye Ya still didn't dare to have too high expectations. Ye Chu had already done very well. Many young actresses her age were still only playing decorative roles in films by big directors or appearing in low-budget movies. One must take things one step at a time. Ye Chu's ambition and proactive approach to the film industry was already reassuring.
Looking across the internet, the person with the least confidence in the film "Happiness Street" is actually Ye Ya.
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