The good box office performance on the first day has already reassured everyone; the box office performance on the second day has given everyone an even stronger boost!
Ye Luochen was so happy that she posted six videos on Pi in one day, all of which were compilations of reports on "Happy Street" and montages of Xiao Ye's behind-the-scenes footage. If she wasn't worried about being penalized by Pi for posting low-quality videos, she would have even posted twenty in one go.
Sun Xiaoxiao posted seven or eight rave reviews of "Happiness Street" on her WeChat Moments, and even used her parents' phones to post several more, trying her best to get all her relatives and friends to go to the cinema.
The biggest advantage of the Ye Ya group is their rich experience in online battles. After all, actors like Ye Chu, who have wave after wave of haters and rivals, and whose every character is both lovable and hateful, are truly rare.
Through long battles, Ye Ya has accumulated this experience: make more friends and fewer enemies.
Don't hesitate to boost the popularity of other characters. Many hands make light work; as long as Ye Chu is the protagonist, the success brought by the popularity of other characters will eventually belong to Ye Chu too!
In light of this, Ye Ya, extending her love to Huang Feizhang, quickly launched a massive, word-of-mouth campaign across various platforms. On platforms with a predominantly male audience, she promoted Huang Feizhang; on platforms with a large male audience, she promoted the "fat guy"; on platforms with a predominantly female audience, she promoted the "strong female lead"; and on platforms like Douyin, she split her efforts into two groups: one group praised the greatness of Hong Jie's maternal love and promoted touching family bonds; the other group targeted young people, promoting elements such as Ye Chu, mystery, comedy, and horror.
What a lively and bustling scene! Shang Yechu recently clicked into her Weibo side account's homepage and thought she had accidentally stumbled into some kind of "Happy Street" fan gathering, since the homepage was full of all sorts of posts.
The American film industry divides moviegoers into four quadrants: men and women under 25, and men and women over 25. For a film to be profitable, it must reach at least two quadrants; for box office success, it must reach at least three; and films that reach all four quadrants are considered family-friendly.
Ye Ya didn't understand the four-quadrant theory, but she mastered "four-quadrant" propaganda on her own. Films that only develop in one quadrant are abnormal and have no future; extremes mean a reduced audience.
This is experience developed through a long process of fighting and being fought. For example, when the Shi Shan PUA incident broke out, among the group that joined Ye Ya in condemning Shi Shan, there were Luan Qing's fans, fans of Shi Shan's ex-girlfriends, and even fans of Su Ge (whose fans believed that Su Ge was Shi Shan's next target)—didn't any of these people criticize Ye Chu? Of course they did! And there were tons of them!
At that time, overthrowing Shi Shan and kicking the ivy were the main contradictions facing Ye Ya. What was the point of fighting among those who had criticized Ye Chu? It would only weaken the anti-Shi Shan army. It wouldn't be too late to counterattack and settle scores with these people after Shi Shan fell.
"Happy Street" faces the same dilemma. Isn't Ye Ya worried that the supporting characters will outshine Ye Chu? Of course she is. On platforms with a predominantly male audience, Huang Feizhang and Fatty's popularity surpassed Ye Chu's on the very first day. But the box office figures for "Happy Street" are Ye Ya's primary concern right now. As long as the box office numbers increase, everything else can wait and see.
To be honest, what Ye Ya is currently protecting is not Ye Chu's leading lady status, but the box office of "Happy Street"!
Ye Ya's actions coincided perfectly with Qingping Entertainment's publicity strategy. The data department constantly monitored public opinion on various platforms, compiling statistics on trending keywords. The most popular topics on each platform became Qingping Entertainment's primary promotional focus for that platform.
In addition, Qingping Entertainment has deployed "laughter recorders" in major cinemas to document audience laughter, crying, and the frequency and timing of when they leave to use the restroom. Even gasps of surprise are recorded—these key details will determine the future promotional materials and direction for Qingping Entertainment.
Whether this promotional strategy, which prioritizes box office revenue over actor appeal, is healthy remains to be seen. However, its contribution to box office success is undeniable.
On its third day of release, the film "Happy Street" reached a new milestone at the box office.
Two hundred million.
Continue read on readnovelmtl.com
