On the fourth day of the Lunar New Year, the box office of "Happy Street" reached 230 million yuan.
The gap between it and the number one film, "Don't Touch My Dad," is less than ten million.
At the same time, a wave has also swept across major social media platforms!
This trend started on Pixiv, where a content creator named "Kuai Zui Lao Liu" published a 5,000-word analysis of the film "Happy Street." Pixiv experienced a surge in traffic during the Spring Festival season, and Kuai Zui Lao Liu was a top content creator in the film and television section. Combined with the influence of top influencer Ye Chu and the inherent popularity of Spring Festival films, the video garnered over two million views on the day of its release, climbing to the top of Pixiv's trending topics list.
Pi Station is giving back to Weibo, and the Spring Festival season is a prime time for marketing accounts to make a fortune. Various marketing accounts have sprung up, extensively editing and reposting Lao Liu's (a famous Chinese comedian) interpretive videos.
"Happiness Street" proved its box office potential to Ji Juntao in just four days. Qingping Entertainment quickly adjusted its publicity strategy, increased its publicity budget, and launched a massive marketing campaign across various platforms.
[Flaws don't detract from the overall excellence! Why is "Happy Street" the best film of the Spring Festival season?]
[Happy Street, a new milestone for Chinese fantasy films.]
Did you spot the ten Easter eggs in "Happy Street"?
[Tears welling up. Anyone who can understand all of Fatty's lines must be a veteran anime fan for at least ten years...]
[Explosive! When I edited all the anime references to the fat guy's lines into one video!]
[Finally, Chinese films aren't using cheap special effects anymore...]
[A compilation of Ye Chu's stunning looks | Ye Chu, a student who's incredibly youthful and adorable!]
[A group portrait of five people on Xingfu Street | Utter silence]
[Misunderstanding | Understanding "Happy Street" like a Hollywood blockbuster]
[Infinite Flow Game: Imagine Pingzhao, Xiao Fengque, and Li Yiming as Xiao Ye's challenge instances...]
From video website content creators and streamers to bloggers on text-based platforms like Weibo and Green Petal, Qingping Entertainment has spent a fortune. Marketing expenses during the Spring Festival season are high, but given the success of "Happy Street," these costs seem insignificant.
The only strange thing is that although Lao Liu's videos have become popular all over the internet, he himself has not been recruited by Qingping Entertainment.
According to Lao Liu's prediction, since he took the initiative to pay for the movie "Happy Street" and brought such a lot of attention, Qingping Entertainment should at least give something in return and spend some money, right?
Why is the film company acting like they're asleep, without making a single move?
Ji Juntao, however, thought differently. The current awkwardness of the fast-talking Lao Liu—afraid of both making money and losing popularity from "Happiness Street"—was just right. If he were to be bribed and brought under his wing, Lao Liu would never again have that free-spirited energy.
Compared to a paid robot that only knows how to praise, a live person's promotion is much more engaging. Besides, Lao Liu, the quick-witted narrator, has already praised "Happy Street," so if he criticizes it later, it would be tantamount to slapping himself in the face.
In the internet age, a gentleman's word is as good as his bond (although few can truly live up to this, everyone expects others to). Fast-talking Lao Liu has already tied himself to the "Happy Street" project; there's no turning back now.
In light of this, Qingping Entertainment not only did not give money to Kuai Zui Lao Liu, but instead instructed its publicity department to support another group of UP masters and hire people to produce a lot of commercial content.
The fifth day of the Lunar New Year.
[Utter nonsense! A rebuttal to Lao Liu's interpretation of "Happiness Street".]
[Family of Origin? A Dark Metaphor for Love and Hope? A 10,000-Word Analysis of the Film "Happy Street"!]
[The chilling details in "Happiness Street"...]
[Anti-Fast-Talking Lao Liu | Some content creators on Pi Station have no shame when it comes to making easy money...]
[Stop, stop, stop! I said stop! Who started this trend of over-interpretation? 《Happy Street》report]
Overnight, platforms like Pixiv, Douyin, and Weibo saw a surge in videos and blog posts refuting Lao Liu's (a famous Chinese comedian) opinions. Some disagreed with him, some were sarcastic, and others were completely illogical, simply expressing their emotions and resorting to insults.
Fast-Talking Lao Liu seemed to have become public enemy number one online, with rebuttals appearing everywhere. Of course, this video also earned him over 200,000 followers in just two days, the fastest growth rate since the account's inception. But before he could even savor the sweetness of victory, so many opponents emerged – something never before happened!
Although Lao Liu, the fast-talking guy, often got criticized before, most of the criticism came from viewers, so he could tolerate it. This time, however, he was besieged by his peers, which made him furious. He stayed up all night, quickly produced a new video, and posted it.
[Over-interpretation? A five-time viewing of "Happy Street," a 10,000-word analysis of the film's hidden metaphors!]
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