[Hot Facts: All the main actors of "Happy Street" personally thanked Ye Chu during the promotional tour. Huang Feizhang said, "Without Ye Chu, I wouldn't be where I am today." Hong Jie said, "I couldn't make movies when I was twenty, and I couldn't act in movies when I was thirty. Now I'm forty, and Ye Chu brought me this movie." Zhang Pangzi said, "I was very nervous when Director Gu chose me because I'm not good-looking. If Sister Ye hadn't agreed, I still wouldn't have been able to participate. Fortunately, Sister Ye only looks at acting skills and not appearance."]
[Web link] I suggest some people in this thread go watch this roadshow. Gu Wenhua personally thanked Ye Chu, saying that he was under a lot of pressure. Ye Chu overruled everyone's objections, paid out of his own pocket, and also went to President Ji and Renxing to help him, which is how the special effects for "Happiness Street" were put together.
Ye Chu personally handled everything, from the actors to the special effects. Without Ye Chu, there would be no "Happiness Street." Those of you in your group who are just jealous, shut up!
Gu Wenhua: "Happy Street is first and foremost Ye Chu's film, and only secondly my work."
The knowledgeable members of the voting group said, "Even a pig could take off if you put it up there."
LOL [sweating like a soybean]
[What kind of misleading statement is the person upstairs making? Ask yourself honestly, am I talking about the investment and production? If any influential celebrity were involved in organizing and starring in this film, *Happy Street* would be a huge hit. Does anyone dare say that if *Happy Street* were replaced with *Floating Flower Palace*, would the box office be the same?]
The mad dogs in the voting group really kill the desire to communicate. Ye Chu chose "Happy Street" instead of "Floating Flower Palace," doesn't that prove his good eye for scripts? Why do people keep saying "Leaving aside XX, it would be the same even if it were XX"? The truth is, they can't leave it out or change it. Script, actors, director, and special effects are all indispensable, and Ye Chu contributed three of them—that's reality. Even if you changed your parents, would you still end up with this pig-headed brain?
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The box office success of "Happy Street" can be largely attributed to its outstanding publicity and marketing, but at its core, it is still due to its high quality.
Gu Wenhua's idol is the commercial film director Zhan Kexiang, whom he has looked up to since childhood. Later, he studied under the art film director Gao Sanfu, learning from him for a long time, and they remain close to this day. This results in his films being extremely well-organized, with most shots being clean, neat, and beautiful.
Furthermore, the largest expense in a film's production cost isn't post-production, but rather the actors' salaries. Before the salary cap was implemented, lead actor salaries could account for 60% of a film's budget. Even after the salary cap was announced, salaries still account for 40%.
But Happiness Street didn't have this problem. Shang Yechu, who organized and produced the film himself, not only didn't receive much pay, but also had to pay out of his own pocket for special effects. Huang Feizhang, Fatty Zhang, Mei Yaohong, and others were all relatively unknown, so their salaries didn't amount to much. Therefore, Gu Wenhua was able to use most of the money for post-production on Happiness Street to improve the film's quality.
Gu Wenhua gave a very good performance in "The Mute Woman." Her second film was an even better one. Both the technical aspects and the cinematic language were significantly improved. With Ye Chu providing ample trust and funding, and the relatively unknown Huang Feizhang and others seizing the opportunity and delivering flawlessly, the quality of "Happiness Street" speaks for itself.
Filmmaking is a collaborative effort involving various parties. The collaboration behind "Happy Street" is a prime example of such a successful project, yet also an extremely rare one.
Ultimately, people like Shang Yechu are extremely rare.
The breadth of comedy, the appeal of exquisite special effects, the professionalism of the director, the superb acting skills of the actors, the classic commercial film character structure and adventure film plot, the novelty of the rule-based fantasy, coupled with the seemingly divine marketing, all contributed to the success of "Happy Street".
Furthermore, *Happy Street* was fortunate. At the same time, there were no large-scale sci-fi special effects films or big-budget IP movies. Therefore, very few films could divert its audience.
Many people in the industry are secretly marveling at Shang Yechu's good luck.
What they didn't know was that Shang Yechu deserved most of the credit for the quality of "Rules Street"; he personally defeated Shi Shan, a formidable competitor during the Spring Festival season; even the fast-talking Lao Liu, who caused a stir, initially went to the cinema to cause trouble because of Shang Yechu's reputation. It was only because the film's quality was so outstanding that it triggered the subsequent chain reaction.
This is not "happiness" bestowed by heaven, but rather a destiny created by Shang Yechu himself.
On the seventh day of the Lunar New Year, amidst word-of-mouth offline and a frenzy of online buzz, "Happy Street" still surpassed 200 million yuan at the box office, even after the holiday ended and people returned to work. The total box office officially reached 1.38 billion yuan!
This is the last day of the Spring Festival film season, and also the first day that "Happiness Street" reached the box office target set by Shao Guangji.
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