"With the domestic film 'Happiness Street, Please Come In!' enjoying a successful run during the Spring Festival, related products featured in the film have also seen a surge in attention..."
"Reporters have learned that the eye mask with the words 'Overbearing Aura' worn by Ye Xiaochu in the film, as well as the 'Feibai' flashlight she uses, have recently seen a surge in sales on multiple e-commerce platforms, becoming hot-selling items during the holiday season..."
"Feibai flashlights have sold out on several major e-commerce platforms, and most platforms have now switched to a pre-sale model. A relevant person in charge stated that the factory is currently working overtime to resume production and ensure supply. This rebound in popularity for the 'time-honored brand' due to film and television works not only reflects the profound accumulation of domestic brands but also demonstrates the positive driving effect of high-quality artistic works on the real economy."
"However, while boosting the real economy, 'Happiness Street, Please Come In!' has also raised concerns about the copyright management of derivative products of literary and artistic works. The scene in the film where Ye Xiaochu holds a lollipop wrapped in red clothing is highly symbolic and visually striking, becoming one of the film's classic scenes. Reporters have noticed that recently, many toys and snack products imitating this prop have appeared on the market. Many e-commerce platforms and offline stalls sell them. Due to their similar appearance, they are popular among some teenagers and children. In response, industry experts point out that classic props in film and television works are creative property, and unauthorized imitation may lead to copyright risks and industry chaos. Experts urge that while supporting domestic film and television works, all sectors of society should strengthen copyright awareness and jointly create a good creative environment and market order."
CTS News read the script meticulously, while rows of rainbow lollipops with red sugar coating flashed across the TV screen. Shang Yechu secretly clicked her tongue in amazement at the speed of these vendors' hands.
Ji Juntao was extremely frustrated, blaming the company for insufficient preparation. If they had prepared for the collaboration earlier and turned these eye masks and candies into movie merchandise, they might have made a fortune. Now, they could only watch helplessly as bootleg vendors profited.
As her business grew, Boss Ji became increasingly greedy. She felt that all the money in the world should be earned by her. Seeing others earn money while she couldn't was worse than death to her.
Perhaps due to its younger target audience, "Happiness Street" has been very effective in boosting sales. Even Ye Xiaochu's incredibly unfashionable shirt and the large backpack she carries have become bestsellers on various platforms.
Despite the fact that both online and offline phenomena indicate that "Happiness Street" is a hit, Shang Yechu still dares not let his guard down.
The figures in the betting agreement had been achieved, but after a brief period of euphoria, Shang Yechu was no longer satisfied. In her previous life, she had starred in many films that far exceeded this box office figure. Of course, in those films, she played minor roles, comedic supporting characters, and cameo appearances. Their importance was far less than that of "Happy Street." But with those films preceding her, the current box office performance of "Happy Street" wasn't as exciting.
Humans are such greedy creatures; once they've got something, they want more. After surpassing the threshold of 1.2 billion, they start fantasizing about 1.5 billion, 1.6 billion...
Shao Guangji's initial target was 1.6 billion. If they could get past that hurdle, the old man would finally shut up.
Thinking of Shao Guangji, Shang Yechu began to worry. The old man was currently vacationing on Qionghai Island, and Shang Yechu was busy traveling all over the country promoting his work; how could he have time to go to Qionghai to catch him?
Shameless old man. He lost the bet and didn't utter a sound, just hid on the island and played dead.
Besides Shao Guangji, Shang Yechu also had three hidden worries in his heart.
The first thing to consider is, of course, the box office. Generally speaking, the box office revenue of films released during the Spring Festival season drops rapidly after the seventh day of the Lunar New Year. Even the top two films on the charts will soon struggle to even break 100 million yuan in a single day.
The seventh day of the Lunar New Year has passed, and although the box office figures for the eighth day are being updated in real time, Shang Yechu dares not look at them.
Continue read on readnovelmtl.com
