This plan was also a major reason for Shang Yechu's anxiety about the box office performance of "Happy Street".
As the vanguard of this behemoth, Shang Yechu must deliver a resounding performance!
Shang Yechu had met President Kang of Taikang Group once or twice. He was a middle-aged man with a gloomy face, always expressionless, and his piercing eyes could scare a person to death. When Shang Yechu and Ji Juntao ate with him, they didn't even dare to touch their chopsticks. Compared to him, they were still novices. If such a person lost money, Qingping Entertainment would probably have to make a big fuss.
This plan was finalized by Shang Yechu while filming "Anna Doriya" in Xiatan. That is, after Shang Yechu had that meal with President Shen of Taikang Group—the meal that led to the complete breakdown of the relationship between Sheng Wenzhi and Shang Yechu. Incidentally, President Shen had already been ousted by Kang Lianzhi.
The whole affair was intricate and complex, involving back and forth, and Shang Yechu, busy filming and vying for scripts, was unaware of the full picture. Business battles and infighting were not Shang Yechu's forte.
Of course, unfamiliarity doesn't mean indifference. Shang Yechu repeatedly emphasized that they absolutely could not abandon the residents of the commercial street.
Ji Juntao knew this matter was Shang Yechu's bottom line; if handled poorly, it could sow the seeds of future problems in their relationship. Therefore, he readily agreed, proposing an additional condition before finalizing the cooperation plan with Taikang Group.
In the process of transforming Xingfu Commercial Street, we cannot abandon the long-time residents.
This was undoubtedly a difficult condition. The long-time residents were all elderly, and apart from trendy individuals like Shop Owner Lu, most of them didn't even know how to use a mobile phone. How could such a group be expected to run a modern commercial street? But Qingping Entertainment insisted on this arrangement; otherwise, the cooperation would be pointless.
Taikang Group, of course, couldn't give up its big business for a group of elderly people. Reluctantly, after some discussion, they gathered the merchants of Xingfu Commercial Street together for unified training. After the transition period, they planned to send some young people to sideline them, letting these elderly people live off their fixed salaries.
The reason these elderly people refuse to leave the pedestrian street is to make a living. What's the difference between living off wages and living off profits? Profits aren't necessarily as stable as wages.
The training was tough. Some longtime residents couldn't take it and left on their own. Some cursed and complained, accusing Taikang Group of abusing the elderly. Others went to Grandma Hu's house, hoping Shang Yechu could intercede on their behalf.
Some people gave up, but many more stayed.
This is a painful process. In modern society, it is called labor pains.
This explains why Qingping Entertainment was so busy throughout last year and at the beginning of this year. While Shang Yechu was working tirelessly to secure scripts for her roles, Qingping Entertainment was also working tirelessly for this expansion plan. As a result, the young Ji Juntao even developed gray hair from working so hard.
Shang Yechu was busy, Qingping Entertainment was busy, Taikang Group was busy, and even the residents of the pedestrian street were forced to get busy.
Fortunately, "Happiness Street" performed quite well, and Shang Yechu's performance was considered satisfactory. However, "Rules Street" faced numerous setbacks, with its release date changed twice and its name changed several times. Originally scheduled for April or May, President Kang felt that this timeframe was too unreliable and suggested to Qingping Entertainment that it be moved to the summer; unexpectedly, the higher-ups intervened and moved it to the Spring Festival period.
Qingping Entertainment's cultural and creative merchandise project and the construction plan for Xingfu Commercial Street were carried out according to the summer movie season's timeline. The sudden change in the movie's release date disrupted the entire plan. The merchandise project was too late, and the construction of the commercial street was only partially completed.
Even if the box office is high, if it doesn't drive subsequent plans, the effect is diminished.
Shang Yechu didn't mention Happiness Commercial Street during her roadshow a few days ago, only bringing it up on the tenth day of the Lunar New Year, and that was for this reason—because Happiness Commercial Street hadn't even opened before the tenth day of the Lunar New Year!
Now, the battle cry has sounded. It remains to be seen how Qingping Entertainment's publicity team will catch up.
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