The Lantern Festival falls on the fifteenth day of the first lunar month.
For Ye Ya, this festival brings three great joys.
First of all, the box office of "Happiness Street, Please Come In!" officially surpassed 2 billion yesterday!
Secondly, thanks to the recent surge in online buzz, the box office for "Happy Street" saw a strong rebound on the Lantern Festival.
The third, and most important, item—
CTS (China Television System) officially announced Ye Chu's new public service advertisement, "Frugality and Perseverance." They also announced that Ye Chu has officially become a national-level public service ambassador for the "CD Action," a campaign spearheaded by CTS and jointly selected by the Ministry of Education, the Central Commission for Guiding Cultural and Ethical Progress, and the China Environmental Protection Association.
The Ye Ya fandom was in an uproar. Fans outside of Ye Ya were also extremely envious. As for those in the industry, it further solidified their belief that "Ye Chu has connections."
She's only twenty-three years old!
Qingping Entertainment had already leaked information about the public service advertisement. However, Ye Ya didn't dare to flaunt it openly and could only keep her joy to herself within the industry.
However, Qingping Entertainment has been extremely cautious about the charity ambassador position, keeping no information leaked. This is also a precaution. Shang Yechu is not CTS's only option; there are several backup plans waiting in the wings. A slight misstep could easily turn the situation into a half-hearted celebration.
From that moment on, Ye Chu's path ahead was entirely different.
Ye Ya erupted in a restrained celebration. This time, Qingping Entertainment and Ye Chu Studio were spared from criticism, and the comments section was filled with praise for their performance.
On the other side, the newly built Happiness Commercial Street also officially opened.
Following the buzz of the past two days, Xingfu Commercial Street has practically become a pilgrimage site. Countless fans of Ye Chu flock there to take photos and try every trick in the book to get information from locals. Passersby are also very curious about the advertised "Same style as Xingfu Street" and go there to explore.
In the photos released by the reporter, Xingfu Commercial Street was bustling with people, almost as crowded as a 5A-level scenic spot.
Shang Yechu wasn't familiar with business matters, but Ji Juntao told her that although Happiness Commercial Street was only a semi-finished project, it already had a pretty good flow of customers. However, maintaining its popularity in the long run would not be easy.
Leaving aside the long term, let's look at the present: Xingfu Commercial Street has been revived.
The long-time residents of the pedestrian street, wearing their identification badges, were energetically hawking their wares on the newly established commercial street. The company assistant mentioned that several of them are now quite proficient with computers. Especially Grandma Hu, who, due to her high level of education, scored the highest in her training course.
Everything is progressing smoothly.
But for some reason, starting from the Lantern Festival, Shang Yechu felt uneasy, and her right eyelid kept twitching, as if something was about to happen.
Shang Yechu didn't believe in these things at first. However, the last time she had this feeling, her family came to the headquarters of Qingping Entertainment... It was truly extremely unlucky.
This inexplicable sense of foreboding even dampened some of the joy of the box office surpassing 2 billion. To avoid spoiling the mood for others, Shang Yechu didn't mention it.
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"Happiness Street, Please Come In!" is Shang Yechu's debut film. While this film didn't completely break the curse that actresses can't carry a film at the box office, it at least dispelled the suspicion that Yechu couldn't. With this, Shang Yechu can be considered to have officially entered the film industry.
New film offers came in like flies. Shang Yechu was going to star in "The Heavenly Emperor," so of course she couldn't accept. However, she could still earn a share of the profits by entertaining other minor characters. At the beginning of 2019, many people benefited from being the top actress and were extremely grateful to Shang Yechu.
Shang Yechu went from being virtually unknown to ranking third on the list of top-grossing actresses for their films, trailing only two hundred million yuan behind second place. This was an unprecedented feat in the industry.
Nevertheless, the biggest boost to this film was not from Shang Yechu, but from Gu Wenhua.
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