If "Happy Street" were made into a film series, even with rapid production, there would still be a considerable gap between each installment. Maintaining popularity during this gap would be a huge challenge.
However, if the sitcom "Happy Commercial Street" is successfully established, it can be broadcast between each movie screening, maintaining the IP's buzz and popularity. The sitcom and the movie's popularity complement each other, creating a virtuous cycle!
Digging a little deeper, sitcoms can incorporate movie Easter eggs, and movies can incorporate sitcom elements. Even the lead and supporting actors from sitcoms and movies can make cameo appearances in each other's films, creating a collaborative promotional effect.
Furthermore, since each episode of a sitcom is independent, if Shang Yechu or Qingping Entertainment has other movies in the future, they can insert movie promotions into the sitcoms as soft advertisements, or have the movie's lead actors make cameo appearances in the sitcoms to actively promote the movies.
Furthermore, with the concerted efforts of Taikang Group and Qingping Entertainment, offline collaborations have led to comprehensive success...
Gu Wenhua aims to transform "Happiness Street" into a complete commercial IP and even a cultural symbol!
Shang Yechu's heart pounded like a drum. Her gaze towards Gu Wenhua gradually warmed. No wonder, no wonder the post-credits scene of the movie *Happiness Street* was like that. When she saw that ending, Shang Yechu had harbored a suspicion, wondering if Gu Wenhua was planning a series of IPs. She hadn't expected his ambitions to be even greater!
Previously, Shang Yechu had always viewed Gu Wenhua as an immature junior. Only now did she feel genuine admiration for him. Shang Yechu admired ambitious people; if Gu Wenhua had revealed this ambition when they first met, perhaps Shang Yechu wouldn't have so quickly relegated him to the "old friend" category.
Which of the veterans of the film industry doesn't have one or two film series under their belt? That's their confidence. Even if their new films flop multiple times, as long as the film series remains successful, they'll always have a place in the film industry!
Shang Yechu desperately wants to settle down in the film industry.
Gu Wenhua's heart stirred at Shang Yechu's ardent gaze, and the longing that had been suppressed rekindled. He swallowed hard, reached out, and grasped the corner of Shang Yechu's sleeve: "Yechu, you don't blame me?"
Is it my fault for overthinking? Is it my fault for acting first and informing later? Is it my fault for being greedy, insatiable, and craving?
"that……"
Huang Feizhang looked at the director and leading lady, who were chatting away without a care in the world, and scratched his face: "Is the script for the second movie still written by Teacher Xin Gui?"
"Cough cough cough!"
Sister Hong coughed violently, spraying out tea that landed on the hand of Fatty Zhang, who was staring blankly at the melon.
Zhang the Fat Man snapped out of his daze, not even bothering to wipe his hands, and first gave Huang Feizhang a look as if he were an idiot. He, Zhang Shan, was truly unlucky to have such a perfect colleague.
Teacher Xin Gui slowly raised his head, his gaze sweeping over Gu Wenhua's hand that was holding Shang Yechu's sleeve, and said indifferently, "Hmm?"
Some opportunities, once missed, are gone forever. Shang Yechu suddenly remembered that there was still a big Buddha sticking out at the back of her head, and with a quick movement, Gu Wenhua's hand slipped away involuntarily and never touched her again.
Zhang Pangzi and Hong Jie were the initial cast members, having seen the original script for "Happiness Street" and read the novel. They were fully aware of the director's drastic changes. Furthermore, as contracted actors within Qingping Entertainment, they had also vaguely heard rumors about Shang Yechu's parents' situation. Only Huang Feizhang, being a newcomer who was replaced at the last minute and an unsigned outsider, was unaware of the underlying issues and assumed that Teacher Xin Gui, Yechu, and the director were having a pleasant collaboration.
Huang Feizhang didn't understand what he had asked wrong. The usually kind director was staring at him with a murderous glare, even more menacing than when he had to do nine takes on set. He also didn't know why Fatty Zhang and Sister Hong were making those crazy faces at each other.
"What, Teacher Xin?" Shang Yechu asked with a forced smile, "Are you interested in the script for the second part?"
Sheng Wenzhi swallowed the tea in his mouth and slowly said, "No."
Shang Yechu was not surprised by this answer and smiled slightly: "You look a little tired."
"I went on a long trip today," Sheng Wenzhi said, lowering his eyes.
Shang Yechu couldn't help but sneer: "Let me guess, did you go to Wencheng?"
It's widely known that there are only a few ways to get revenge, nothing more than bringing up past grievances to vent one's anger on Shang Yechu. The Shang family lives in Wencheng; perhaps the great writer will go to them to rekindle their past relationship—who knows?
Although the problem with the merchant has been completely resolved, Shang Yechu still finds it both funny and infuriating when she thinks about how Sheng Wenzhi went through all that trouble just to cause her some trouble.
Upon hearing this, Sheng Wen paused for a moment, then calmly replied, "I went there a while ago. But later, I found it quite boring, so I stopped going. I won't go again in the future."
Hongjie's eyelids twitched. Although she was feisty, she was quite perceptive. From the perspective of someone with experience, why did Ye Chu and Teacher Xin seem so, so familiar? They seemed to be more familiar with each other than with them, or even with the director.
Although the merchants would eventually come knocking, Sheng Wenzhi was undoubtedly the accelerator of it all. Shang Yechu was running around, Qingping Entertainment was playing along with the merchants, and Ji Juntao, in his busy schedule, still had to spend money to feed that kid Shang Jiayu; the breakup, the blood transfusion, the loss of his mother—it all started with this idiot in front of him!
Now, he sums everything up with a casual "How boring!"
Shang Yechu's face twitched, then she suddenly turned her head and looked Sheng Wenzhi up and down: "Wencheng is boring, then where is it interesting?"
Sister Hong, Fatty Zhang, and the others secretly groaned, blaming it all on that idiot Huang Feizhang. Eating with a fool is a recipe for disaster.
Sheng Wenzhi put down his chopsticks and blinked. Surprisingly, he answered the question very seriously: "I went to the newly built Happiness Commercial Street."
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