The ideal was grand, but reality was far less pleasing. The reality was that, due to Shang Yechu's distraction and Qingping Entertainment's machinations, the people behind the scenes achieved none of their desired effects. On the contrary, their prepared smear campaign seemed overdone. To the uninitiated, it even appeared somewhat baffling.
For example, a Weibo post prepared in advance by a marketing account:
Tao Xiang's unexpected win leaves Ye Chu utterly bewildered! She practically grinds her teeth to dust...
A passerby's comment: [This is the first time I've realized that smiling and clapping is considered inappropriate. I suggest you change the content to "Tao Xiang's unexpected win causes a huge uproar at the Xinghan Awards."]
For example, a marketing account forgot to change its copy because it was lazy:
[The Inside Story of the Ye Chu Xinghan Award? Ye Chu Maintained a Calm and Confident Expression Throughout, Seemingly Knowing the Winner Beforehand.]
A passerby asked in confusion: "Even if there's something fishy going on, what does it have to do with Ye Chu? Didn't she not win the award? Are you implying that Ye Chu got the organizers to give the award to Tao Xiang through some underhanded means?"
For example, a screenshot posted by a prominent influencer:
[Today's fun fact: Ye Chu's fans went on a rampage, forming a team in Tao Xiang's comment and repost sections.]
A passerby exclaimed in surprise: "They can't even put together a proper nine-square grid; can these few strands of vermicelli really be called team building?"
For example, a KOL reluctantly released a smear article:
[Sure enough, you can't play the role forever. One Xinghan Award exposed Ye Chu's true colors. She gave Tao Xiang a cold shoulder, threw the trophy, and made veiled criticisms of Tao Xiang... Even Xu Hanwen, the director of "Half a Sky," didn't bother to thank her in his acceptance speech. How badly can she be at networking...?]
A bystander couldn't hold back any longer: [Wasn't that Zheng Bohan who smashed the trophy with a black face? That riddle was about screenwriting, and Xu Hanwen spoke very quickly throughout his entire acceptance speech, not just during Ye Chu's part. Why does it feel like you're watching a different awards ceremony than me?]
This vicious trap, which came on strong and cost a fortune, ultimately yielded very little result, and its effect can only be described as ridiculous.
Passersby didn't see how narrow-minded or defensive Ye Chu was; instead, they thought all the entertainment industry marketing accounts were like lunatics, posting things with completely inconsistent images and text. It was as if they had joined some anti-Ye Chu cult.
The Xinghan Awards officials had been eagerly anticipating this all night, hoping for Ye Ya to launch a massive online attack on Tao Xiang so they could step in to uphold justice, demonstrate fairness, and subtly criticize Ye Chu. However, in the end, only a handful of Ye Ya comments and reposts appeared in Tao Xiang's section; instead, a sea of Ye Ya congratulated Tao Xiang on her award. This made them seem incredibly presumptuous, despite their well-prepared announcements and statements.
Instead of being discouraged by Ye Chu's defeat, Ye Ya fought even harder and became more and more sticky.
To be honest, since Shi Shan, Su Ge, and others fell from grace, and Ye Chu landed the huge project "Heavenly Lord," Ye Chu's fans have become somewhat complacent. With no major rivals in the Chinese entertainment industry and Ye Chu's promising future, even the most ardent fans have become complacent.
Just when the entire Yeya circle was feeling relaxed and lethargic, the Xinghan Award suddenly appeared, giving Ye Chu a major beating.
Oh my god! It turns out my baby not only has no powerful backing, but the company and team are also incredibly dragging him down!
Good heavens! Ye Chu didn't win any awards or do anything wrong, yet she's being attacked by hundreds of marketing accounts. If she wins an award or makes a mistake in the future, won't she be driven to her death?
The fans were jolted awake from their peaceful days by the Xinghan Awards, realizing they were surrounded by enemies and besieged on all sides. Their passion was instantly rekindled, and their enthusiasm reignited. Far from losing fans, many who had faded from the scene returned to the ranks.
This is a classic case of trying too hard and ending up making a mess of things.
Continue read on readnovelmtl.com
