In the first two days after its release, due to the unfortunate platform of MetaTV, "The Legend of Happiness Street" didn't garner much viewership. Only Ye Ya was actively promoting it and encouraging fans to watch. However, since it wasn't a drama starring Ye Chu, the enthusiasm wasn't particularly high.
In contrast to the lackluster online streaming platforms, "The Legend of Happiness Street" achieved remarkable success on television!
Television viewers seem to particularly enjoy watching these kinds of family dramas that are heartwarming and lighthearted. In particular, Qi Ming is a familiar face to many middle-aged and elderly viewers.
On its first day of airing on television, "The Legend of Happiness Street" achieved the second-highest ratings in its time slot. The second day, it soared to the top spot!
The buzz on online platforms took a few days longer. The lingering popularity of "Huai Zuo Ming Du" and the recent Xinghan Awards controversy meant that public discussion initially didn't extend to this small modern drama.
Despite this, Metafilm remained unfazed and didn't rush to release "Happy Street" in advance. Even this lukewarm reception was far greater than the hype surrounding its previous dozen or so box office flops!
Is this Ye Chu's reputation? Even leading a bunch of unknown actors, she can still take off?
Mai Zhenye hated himself for the umpteenth time: Why didn't he try his best to win Ye Chu back when Su Ge recommended her to him? Why wasn't he willing to try just a little harder? If he had Ye Chu, he wondered how many unknown people he could have saved, and how the company would be in its current half-dead state.
Despite not being a huge hit at the start, "The Legend of Happiness Street" has steadily gained popularity, with more and more organic recommendations for the show appearing on various platforms.
At this point, Ji Juntao also gave Shang Yechu a thorough dressing-down of Meta Pictures' outdated marketing methods. Meta Pictures' marketing of "Happy Street Side Story" was so incredibly old-fashioned!
#Zhuang Sheng's looks are absolutely stunning#
#WuJianing's acting skills have improved#
#Popularity of Happiness Street Side Story#
Shang Yechu simply couldn't understand what Meta Pictures was thinking. Purely savvy viewers and casual observers—who would care about Zhuang Sheng's looks, Wu Jianing's improved acting, or the popularity of a drama? Besides, marketing improved acting is tantamount to implying that Wu Jianing's acting was terrible before! Is that a marketing tactic even humanly conceived?
Left with no other choice, Qingping Entertainment took charge and adjusted its promotional strategies to suit the styles of different platforms.
Small sweet potato:
[Happiness Street Side Story Outfits | Episode 1 | Wu Yue's College Student Outfits ① So Stylish~]
[Happiness Street Side Story Outfits | Episode 5 | Boss Lu's Professional Women's Outfits ③]
The makeup and hair were really meticulous, and the styling was so well-designed! I heard it was all Anita Mui's personal outfits~
[Happiness Street Side Story Episode 5 | Grandma Hu's Late Night Bookstore ⑤]
The books featured in this episode are: "The Gods Themselves", "The Other Side of Midnight", and "Oscar Wilde's Fairy Tales", which subtly correspond to the three storylines in this episode: Uncle Roast Duck and Qiao Shan, Boss Lu and Wu Yue, and Lin Tiancai and his writer friend "Mosquito".
The last book Grandma Hu read to the confused writer was "The Young King" from Oscar Wilde's fairy tales. Teacher Qi Ming's voice is so beautiful, it could practically be used as soothing music!
Weibo:
#Ye Chu faints on set#
The shocked passersby clicked in to see what was happening and discovered that Ye Xiaochu, the actress from "The Legend of Happiness Street," had fainted on set.
#The spin-off of Happiness Street and the movie Happiness Street have been revived#
Interpreters and casual observers of "Happiness Street, Please Come In!" slid in.
#Lu Yuxuan Wu Jianing#
The two fan groups fought fiercely over this topic, giving onlookers a real eye-opener and contributing countless trending topics to the series.
Green petals:
[Let's get hooked | Lin Tiancai and Wu Yue are both shipping our Wu Fa Wu Tian...]
[KSWL... This physique is poor...]
[Logically speaking, isn't Lin Tiancai very good at training dogs? Qiao Shan only gets petted and stroked when he's around...]
[I'm hooked again! | The delivery guy's personal roast duck expert is actually a special forces soldier!♡♡♡]
As word-of-mouth spread, marketing and word-of-mouth recommendations took off, and the popularity of "Huai Zuo Ming Du" cooled down, "The Legend of Happiness Street" finally became a hit when the plot was one-third of the way through, and soared to the top of the popularity charts on online streaming platforms.
Although it can't compare to the overwhelming popularity of "Huai Zuo Ming Du", "The Legend of Happiness Street" is at least a hit, and it's a hit on both TV and online platforms!
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