As a result, the script for "Ice and Iron" is now at a standstill. Filming, originally scheduled to begin in December, has been postponed to January. Shang Yechu's December is now free.
Empty, gone, down, down.
These four words were like a curse. Ji Juntao, that utterly despicable, shameless, cunning, and utterly shameless scoundrel, informed Luo Yao of the postponement of the filming of "Ice and Iron" on the very day he learned of it. That very evening, Luo Yao video-called Shang Yechu, urging her to hurry up and get to Taiwan to resume her work.
Ji Juntao knew Shang Yechu very well. If she herself were urging Shang Yechu to do business in Taiwan, she would only get a scolding from Shang Yechu. But Shang Yechu couldn't refuse Luo Yao's request. That's the difference between being a bully at home and being loyal to one's sisters.
Ji Juntao is different from Shang Yechu, who is easily swayed by emotions and has a childlike personality. She is more familiar with the psychology of fans and the operation of fan circles.
Celebrity fans are an incredibly loyal and devoted species. For them, the importance of things related to celebrities is roughly ranked as follows: career > looks ≈ romance.
As long as her career flourishes and she maintains a good appearance, her fans won't leave. Of course, revealing an ugly brother-in-law would be a devastating blow to her fans. But Yang Huanyi isn't an ugly brother-in-law; she's a beautiful sister-in-law, just a bit older, with a somewhat tarnished reputation, and married with children. Her impact is far less than that of an ugly old man or uncle.
Furthermore, "The Forest Without Flowers" is a gay-themed film, boasting a high level of artistic merit. Shang Yechu's collaboration with Yang Huanyi for work purposes won't actually be a fatal blow to her fans. Of course, the constant harassment will definitely break her defenses, and Shang Yechu's ancestors' graves might suffer. However, this is also a twisted kind of deep affection, which is Shang Yechu's blessing.
A movie, two hours long. Once it's over, that's it. Shang Yechu has been taking a break for over three months, and next he'll be joining the cast of "Ice and Iron," which is far away in Russia, where he'll be stuck for another three months. The gap in buzz during that time is something a movie simply can't fill.
But with the support of CP fans, it's a different story!
As we all know, CP (couple) fans are the most active, interesting, and meme-generating fan group; they are also the most active in creating fan works and the most able to maintain the buzz. If solo fans are walking ATMs, then CP fans are walking advertising machines.
Among CP (couple) fans, those who ship real-life CPs are the most fanatical. Some celebrities in the entertainment industry, even those over seventy, still have real-life CP fans constantly arguing and tearing each other apart. This demonstrates the extent of their devotion and obsession.
If, at this moment, when "The Forest Without Flowers" is at its most popular, Shang Yechu and Yang Huanyi were to be heavily promoted, along with a lot of marketing for themes like "Hate and Love in the Sea," "If I Have a Guilty Conscience," and "The Secret That Cannot Be Told," even if it doesn't ignite a CP craze, it could still attract a few new advertising opportunities.
Then, Qingping Entertainment can take the lead and stir up a fight between CP fans and solo fans. Wouldn't that solve everything?
Whether it's attracting a few CP fans who love creating content for Shang Yechu, or giving her some die-hard fans through her suffering, or even just gaining some casual fans who think "older sister is so beautiful, kids should stick together" by hyping up the yuri topic, it's all a win-win situation for Shang Yechu, who is busy filming abroad and can't do any promotional work.
The CP (couple) fans filled the gaps in discussions surrounding Shang Yechu's filming of "Ice and Iron," while the solo fans, who had nothing else to do, were enlivened by the CP fans. Fan-made content, CP analysis, film analysis, various topics, solo and CP fan wars, and casual observers joining in the fun—what a vibrant and thriving scene!
All Shang Yechu needs to do is let go of her strange escapist mentality towards her ex-girlfriend and go to Taiwan to start her business.
Why hesitate about such a risk-free and highly profitable deal? Ji Juntao simply couldn't understand it. If doing business with her ex-boyfriend could help Shang Yechu retain and attract fans, Ji Juntao could call dozens of her ex-boyfriends to the company tomorrow to line up and give her kisses.
And so, a million unwilling Shang Yechu was urged by Ji Juntao and Luo Yao, and dragged by the ear onto the plane bound for Taiwan.
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