Chapter 673 is about to be released. The weather in Hengshi is not as cold as in Busan, but it is not exactly pleasant either.
After four or five days of light rain, the winter snow arrived late. The sky showed a pale grayish-blue hue, and the wet snowflakes melted before they even hit the ground.
The colder the weather, the more prosperous the film and television city in Hengshi becomes, mainly due to the convenience of filming snow scenes. Several major productions have recently begun shooting.
Several major productions by Qingping Entertainment have already wrapped up filming.
These major productions are:
"I Return with a Real Tycoon Family, the Fake Heiress's Family is in a Hurry of Regret", "Help! The Villain Begs Me Not to Leave", "The Entire Internet Mocks Me as a Kept Man, I Give My Wife Five Financial Groups", "The God of War of Eight Nations Returns from Armor Retirement, Discovers His Daughter Living in a Doghouse", "The God of War's Son-in-Law Awakens: The Whole City is Shocked", "The World-Shattering Demon Consort: Proud and Unyielding Snow"...
This is the short drama project that Qingping Entertainment began preparing in September.
Although everyone in the company felt that the titles of these short dramas were a bit too... straightforward, the decision-making team, led by Ji Juntao and Ye Chu, discussed them several times before finally deciding on these catchy titles.
For short dramas, the most important thing is to adapt to the logic of short, concise, and fast-paced content dissemination. The more straightforward and catchy the core appeal of the title, the more eye-catching it will be and the more it will attract viewers to stay.
In the early stages of a startup, retaining customers is the priority. Once Qingping Entertainment has captured the audience for short dramas, then it's not too late to create more sophisticated and upscale content.
A few years later, the filming speed of vertical-screen short dramas could reach as fast as four days to shoot eighty episodes, and there were many crews shooting dozens of episodes in five or six days. It basically became the most efficient, fastest, and most competitive industry in the cultural and entertainment industry.
Of course, behind this excessive efficiency lies endless exploitation of the short drama staff. Incidents such as directors dying suddenly and actors getting injured occur frequently.
The short drama industry is still in its infancy, and Qingping Entertainment has to figure many things out on its own. Although Shang Yechu has experience from his previous life, he is nothing more than a bookish scholar who only talks the talk.
Correspondingly, Qingping Entertainment's production speed for short dramas isn't as relentlessly fast as those film crews that finish shooting a whole series in four or five days. The difference in scale leads to a different level of public scrutiny. Small, unknown production crews and companies exploiting their performers rarely generate much online buzz. But if a company the size of Qingping Entertainment were to do something like that, the public outcry would be unimaginable.
To seize market share, the most important thing is not quality, but quantity. No matter how excellent a work is, if there are only one or two films a year, the audience will leave after watching them, and you're just handing the market to your competitors.
Therefore, Qingping Entertainment initially adopted a comprehensive model of high-quality main tracks plus a large quantity of secondary tracks.
After careful selection, Qingping Entertainment has chosen twenty key IP scripts for production, with the company taking the lead in filming. The lead actors, directors, and screenwriters are all from Qingping Entertainment. The investment is correspondingly larger. These scripts are intended to be the source of high-quality short dramas that Qingping Entertainment focuses on developing.
Twenty titles sound like a lot, but throwing them into the market wouldn't even make a splash. Therefore, in addition to the short dramas produced under the company's leadership, Qingping Entertainment launched its enduring commercial strategy:
Find an outsourcing company.
As the largest film and television base in the country, Hengshui already had a large number of small entertainment studios in 2019. The smallest had only three to five people. With far more studios than available opportunities in the entertainment industry, the vast majority were desperately seeking sustenance.
Qingping Entertainment purchased countless novellas and short stories in bulk from various online literature websites. They then recruited screenwriters from the "Raging Waves" project to rewrite these novels into screenplays. Finally, they outsourced the screenplays to these studios.
In the early stages of the industry, the cost of a single short drama was extremely low. It ranged from around 50,000 to 60,000 yuan to a maximum of 200,000 to 300,000 yuan. Qingping Entertainment only needed to specify a qualified delivery standard: such as vertical screen format, episode length, and style. They then needed to specify the delivery date and the percentage of the deposit and final payment.
Small studios have high productivity, and Qingping Entertainment doesn't need to worry too much. They can sign a dozen or even dozens of clients at the same time. All they need to do is provide the requirements and contracts, and then pay. Then they just wait for the clients to deliver the finished products.
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