Shang Yechu used the virtual IP created by 103, constantly switching accounts, posting compliments, and tweeting. She kept warming up Yang Huanyi's mood.
103 is monitoring the popularity of the hashtag 【Yang Huanyi's dedication】 in real time: "Currently, it is ranked 30th on the overall trending list, which is far behind the 29th place. It will be difficult for it to climb up."
It took four hours, from 10 a.m. to 2 p.m., to reach this position. The result wasn't ideal, but Shang Yechu had done her best.
"No rush," Shang Yechu said as she typed. "We'll have help."
"A helper?" 103 really couldn't understand how Shang Yechu, with her status and popularity, could have a helper to do this for her.
At 2:15 PM, just as Shang Yechu's hard-earned spot on the trending topics list dropped from 30th to 32nd on the overall list, a group of mysterious guests suddenly entered.
On Weibo, there is a group of followers of Wei Yize.
Love is the Flavor (Group Owner): [@Attention all members, the trending topic "Yang Huanyi's Dedication" is number 32 on the overall trending list. Each person should add 10 more entries to the trending list!]
[Switch accounts! Use a passerby's tone! And while you're at it, give a shout-out to Ozawa's "The Special Envoy of the Dangerous City"!]
[Seasoning fans (Wei Yize's fan name) babies, please go and trend on Twitter!!! Please recommend "The Special Envoy of the City"!]
Include the hashtag #SpecialEnvoyOfTheCityInCrisis#!
Heat up trending content!
Like, comment, and share posts from marketing accounts and other users on the forum!
Each person should post ten original articles with the hashtags #YangHuanyiDedicated# and #SpecialEnvoyOfTheCityInDangerousSituation#!
+Start a new line + Text of at least 15 characters + Image! It must be a still from the film "The Special Envoy of the City"! It must be a still from the film "The Special Envoy of the City"! It must be a still from the film "The Special Envoy of the City"!
Everyone should post at least ten pictures, including both major and minor ones. Remember to include the poster for "The Special Envoy of the Dangerous City"! If you don't have pictures of Yang Huanyi, save them from the Weibo accounts of @惊艳岁月赏颜时光机, @圈记神通, and @今天嗑颜了吗!
[Don't think that just because someone isn't a fan of Xiao Ze, they won't work hard! Yang Huanyi's popularity is the popularity of "The Special Envoy of the City." Xiao Ze is the lead actor in "The Special Envoy of the City," so the box office success will be attributed to him. Every casual viewer we attract now is a future achievement for Xiao Ze!]
[Start now! Let's get this topic into the top five before the evening rush hour!]
As a top influencer who outranked Yang Huanyi, Wei Yize's fanbase was naturally far more powerful than that of a trending topic boosting agency that cost 40,000 yuan. Soon, hundreds and thousands of comments flooded the trending topic page, and the hashtag "[Yang Huanyi's dedication]" jumped from the thirties to the tenth spot.
103 watched helplessly as that entry skyrocketed in popularity, as if it were on drugs: ...
Looking at the keyword rankings, Shang Yechu stretched and put in two more drops of eye drops. "When it comes to technology and ruthless skills, I'm no match for you; but when it comes to understanding the Chinese entertainment industry, you're no match for me~"
The square was filled with praise for Yang Huanyi's dedication. Shang Yechu flipped through the pages a couple of times and muttered, "Next, the real big shots are about to step in..."
There's also a big head?
After the hashtag remained at number nine on the trending searches, a new batch of accounts entered the fray.
These accounts have very rich content on their homepages, each one seemingly from a complete stranger; the accounts also have high authority, with almost every post reaching real-time rankings.
Although the content is all the same, and even plagiarized a lot of Shang Yechu's copywriting, it's a trending topic, who cares about that?
Yang Huanyi is so dedicated! She's my childhood goddess! I heard she has a new movie called "The Special Envoy of the City," I'll definitely support her!
[Is this behind-the-scenes footage from "The Special Envoy of the City"? Ahhh, I really want to see it!]
[It's been a long time since a Chinese film has had such realistic action scenes! It's worth watching just for that! #SpecialEnvoyOfTheCity#]
Has "The Special Envoy of the City" aired yet? I'm drawn in by the beautiful pictures trending online and can't wait to watch it!
Although these Weibo posts had a somewhat artificial feel to them, their popularity was undeniable. Soon, the trending topic jumped from ninth to fifth place.
"The producers of 'The Special Envoy of the City' have entered the fray." Shang Yechu scrolled through Weibo and sneered, "Right now is the promotional pre-launch period for 'The Special Envoy of the City.' The film's promoters see free trending topics like old men and women see free eggs; they can't possibly not heat them up."
Getting on the trending topics list is easy, getting it to a high position is difficult, and maintaining it as a trending topic is extremely difficult. The difficulty of these things is basically progressive.
The first stage is the most important because it forms the foundation from scratch; the second stage is the most prone to failure, often collapsing midway due to insufficient manpower; the third stage is the most expensive because time is extremely valuable on Weibo, and trending topic ad slots can cost anywhere from millions to tens of millions.
Shang Yechu completed the first stage herself, while Wei Yize's fans and the production team of "The Special Envoy of the City" obediently completed the second and third stages for her.
A group of big-name fans and capitalist production companies, like donkeys dangling a carrot, were completely lured around by Shang Yechu.
"Alright." Shang Yechu looked at the trending topic with satisfaction, which was constantly increasing in popularity. "Next, it's my turn."
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