In this era, the old adage "good wine needs no bush" is outdated. Admittedly, time will prove what makes a good long-running drama and what makes a mediocre one, but for artists, timely feedback on popularity as the drama airs is far better than popularity arriving three to five years later.
What kind of trouble is Zheng Bohan up to?
Shang Yechu was facing a major crisis. The joy of victory and the sadness of parting were overshadowed by the inaction of Yunqingji's official Weibo account.
Without even bothering to pack her things, Shang Yechu first opened WeChat.
Shang Yechu initially intended to contact Zheng Bohan directly, but considering that the other party was probably extremely busy at the moment, she changed her mind and sent a message to Qin Tianye instead.
Ye Chu: [Teacher Qin, I need your help with something. Is it a convenient time for you?]
Qin Tianye replied quickly: 【What kind of help?】
Ye Chu: [I just registered a Weibo account, it's not verified yet. I need to follow a few verified actors (orange V). Can you follow me back?]
Qin Tianye readily agreed: "Of course. What's your Weibo username?"
Shang Yechu sent the ID "YechuLeaves" to Qin Tianye, and after a while, Weibo indeed received a notification that a new follower had joined.
Shang Yechu pretended to browse Qin Tianye's homepage for a couple of seconds, then casually sent him a message: "Teacher, why haven't you followed Yunqingji's official Weibo account?"
Qin Tianye said, "Oh, I don't use Weibo much, and Lao Zheng didn't ask me to follow it, so I forgot. Let me check your following list."
"Actually, there's no rush," Shang Yechu replied. "The official Weibo account hasn't started its pre-launch promotion yet. It's not too late to follow it after they post something."
"Haven't they started promoting it yet?" Qin Tianye sent a voice message this time. "The premiere is in a week, what's Lao Zheng up to? I'll go ask him!"
Shang Yechu replied with a surprised tone: "Professor Zheng probably doesn't handle account management, right? I haven't seen him on Weibo for a long time."
Qin Tianye's voice message came through immediately, speaking very quickly: "Yunqingji's official Weibo account is managed by Lao Zheng! He said he's going to personally manage it this time, and make it a big one!"
Shang Yechu: ...
The person behind the official Weibo account of Yunqingji is Zheng Bohan himself.
Zheng, Bo, Han, Ben, Ren.
Has the old man completely gone mad? Does he intend to release all the materials and trailers on the premiere day?
What does Zheng Bohan mean by "a person who has been starving for three days then eats nine meals in one go"?
"Then I'll have to trouble you, Teacher Qin." Shang Yechu no longer bothered to pretend to be indifferent and unconcerned about anything. "Marketing and pre-launch promotion are still quite important!"
Shang Yechu typed two cheerful smiley faces and clicked send.
After finishing this task, Shang Yechu switched to a secondary account to check on the situation of Su Ge's fans.
It's a drama invested in by Meta Pictures, and Su Ge is the lead actress. Why didn't Su Ge's fans react much?
Su Ge has a large following and a significant fan base, so it would be helpful if she could help promote him.
At that time, Weibo had not yet launched the "only visible to followers" feature, so influential fans would still share more information in their Weibo fan groups. Fortunately, it was easy to join the large fan groups of celebrities on Weibo; you could get in by doing a few data manipulations.
Shang Yechu has a secondary account in Su Ge's fan group.
As soon as Shang Ye Chu joined the group, she saw a new announcement from the fan group:
Don't give a damn about that obscure drama! Reliable sources say that Tangtang not only shares the billing with an obscure actor, but also gives him a ton of extra screen time!
Let's put all our energy into "Love's Chocolate Toast"! Little Toast is a popular idol drama IP, and Tangtang is the leading lady. It will premiere exclusively on Myta's Dad on the tenth day of the Lunar New Year!
There's already a big-budget production of the same type for this low-quality drama. Going up against it is a sure way to fail. Pushing it everywhere will only invite ridicule!
Little Toast's target audience is different from QYZ's. Even if QYZ sucks the plate dry, Little Toast will still have its own dedicated audience! This is the audience we need to capture!
The flop drama is over! Over! Over! I'm saying it three times because it's important! All my energy is now focused on promoting Amway mini toast!
[Sugar fans! A flop drama's official Weibo account doesn't even dare to post any content, it's bound to flop! What we need to do is make it flop quietly and not get associated with Sugar!]
Even the official Weibo account of this flop drama knows it's doomed, so let's just add a little more soil to it!
After it airs, the gossip accounts will definitely compare it to the low-quality drama and QYZ (a popular online personality). Remember to ignore them, don't engage in any drama, don't give them any attention, and don't try to boost its popularity! "Love's Chocolate Toast" is the most important thing!
Shang Yechu followed the group chat and clicked into the homepages of several active fans, where she saw various statements regarding "Yun Qing Ji".
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