Chapter 031
Ye Luoyi looked embarrassed. There were three options before her:
1. Stay true to yourself and terminate the contract with E-family.
2. Still cooperate with E-house, but change to a high-end one.
3. Still cooperate with E-house, but apologize.
At first glance, there are three options, but in fact, there is not enough time for option 2. Ye Luoyi tried on E's haute couture a week ago. At that time, E took out five skirts for her to choose from. She chose the latest spring and summer style, and then the skirt was sent back to E to be adjusted to fit her curves. Now E has sent the final product.
For example, Yan Xi, although she is just trying on the dress now, Zhou Qingyu must have contacted Blue last night, and Blue also chose a dress suitable for her based on her figure, so the dress only needs to be slightly adjusted after trying it on.
Even so, they arrived at least one night early.
As they were about to go to the show, Ye Luoyi was running out of time.
However, the price of the plan is too high. Ye Luoyi's endorsement fee for signing with E-family is 20 million. If she terminates the contract, she will have to pay five times the penalty, which is 100 million!
Now, only option three remains.
But Ye Luoyi was unwilling to give up.
Her eyes were red, with tears as big as beans rolling in them. She looked at Zhou Qingyu aggrievedly, "Qingyu, I know you don't like me, but I...but I really didn't touch Yan Xi!"
She raised her eyes to look at Yan Xi, her eyes reddened, "Yan Xi, didn't you also say that I didn't touch you? If that's the case, why did you treat me like this?"
Not only Yan Xi can do this, but Ye Luoyi can do it too.
Yan Xi rolled her eyes and was about to cry, but Zhou Qingyu beside her chuckled, "Ye Luoyi, who said I want you to apologize for the fall just now?"
Ye Luoyi paused, "What is that?"
Zhou Qingyu leaned comfortably on the sofa and looked at Ye Luoyi leisurely, "Do you think I didn't understand what you said to Su Lingling at the beginning? Who are you mocking? Do you think I don't know?"
"Yan Xi and I have known each other for so many years, and you are not the first person to say this. What about 'Yan Xi is close to me for money, and Yan Xi can tolerate my temper because of money'? After so many years, can't you change your words? Even if you are not tired of it, I am tired of it."
"Why, you bullied my friend and even bullied me in front of me. You can gossip about me, but I can't ask you to apologize?"
[Ahhhh! The young lady spent so much money just to seek justice for Yan Xi! ]
[She loves it so much! I cried so hard! ]
[Why can't I have a best friend like Zhou Qingyu! ]
[The rich woman not only gives you money, she also cares about your self-esteem! Help! What kind of fairy best friend is this! ]
Yan Xi was stunned after hearing what Zhou Qingyu said.
In fact, she has heard a lot of gossip over the years and she is used to it. It is normal for people of different classes to have such gossip when they interact with each other.
She herself doesn't care anymore.
She didn't expect that Zhou Qingyu took these words to heart.
Yan Xi felt her eyes moisten a little, and tugged at Zhou Qingyu's sleeve, "Qingqing, it's unnecessary, I don't care anymore, don't waste your money!"
Zhou Qingyu raised her eyebrows proudly, covered her bee and whispered, "I know, so I didn't plan to buy the dress!"
Yan Xi:?
I held back my tears of emotion in an instant.
Zhou Qingyu smiled slyly, "Think about it, it's definitely too late for Ye Luoyi to change her dress now. She can't afford the penalty for breach of contract, so she can only apologize. So don't waste money, just scare them~"
Yan Xi: “…”
System: [……]
Zhou Qingyu felt that Yan Xi's eyes were a little strange, full of emotions that she couldn't express.
She paused, and suddenly sensed something in Yan Xi's eyes, "You don't think I'm so stupid that I would waste this money, do you?"
Yan Xi quickly said, "Of course not! You are the smartest!"
Zhou Qingyu raised her head happily, "That's right! I am rich, but I am not stupid. Who would do such a stupid thing!"
Yan Xi thought for a moment and asked, "But what if Ye Luoyi has the guts to refuse to apologize?"
Zhou Qingyu shrugged, "Then just buy the dress. It doesn't cost much."
Yan Xi:?
System:?
A bit smart,
But not much.
——
The pressure returned to Ye Luoyi again.
Zhou Qingyu was right. Even if there was no stone hammer, what she had just said to Su Lingling did have the intention of suppressing Yan Xi.
Ye Luoyi originally thought that anyone with a sense of purpose would feel a little resentful towards Yan Xi and would be careful when spending money.
She never thought that her words not only failed to sow discord, but instead made Zhou Qingyu willing to spend more money on Yan Xi!
Did Yan Xi feed Zhou Qingyu some magic potion? She is so nice to her!
Ye Luoyi was very reluctant, gritted her teeth, and walked towards Yan Xi step by step.
She clenched her fists, her nails digging into her flesh.
Su Lingling wanted to stop Ye Luoyi. She felt that this matter was far from needing to apologize, but the dress and the penalty for breach of contract from the E family seemed very important to Ye Luoyi.
[What a pity, this novel is not an old novel.] The system evaluated in Yan Xi's mind.
"So what if it's an old novel?" Yan Xi asked.
The system thought about it and said, "In that case... the heroine will be more stubborn! She won't apologize!"
[A silly and innocent heroine always has a proud character, otherwise how can she be the heroine? ]
[But the heroine who is popular with everyone is different~ She can have ambiguous relationships with several men at the same time, which is somewhat like a green tea girl. This kind of heroine is not so "great, glorious and righteous" in the first place. ]
Of course, in a novel aimed at women, why should the heroine be so "great, glorious and righteous"?
But such a character setting is a disadvantage for Ye Luoyi.
Ye Luoyi had already walked in front of Yan Xi. Her eyes were red and her joints were pale white.
The live camera was focused on her, and everyone in the room was looking at her. Although she was extremely embarrassed, she still lowered her head in a friendly manner.
Just as I was about to say "I'm sorry", suddenly, the door of blue was pushed open, and a middle-aged woman in an elegant dress walked into blue.
"Is this the backbone of the E family? They bully their own spokesperson for 10 million?"
Everyone's eyes turned to the middle-aged woman who walked in. She was about fifty years old, well-maintained, and looked to be only in her early forties.
She had her hair tied up, wore elegant light makeup, and was wearing a high-end dress from M. She walked slowly to Ye Luoyi and Zhou Qingyu.
The designer of E-house greeted him respectfully, "Mr. Meng! Why are you here?"
Meng Yingrong, the eldest daughter of the Meng family.
The Meng family founded the luxury brand M, which mainly sells high-end products such as jewelry, clothing, and bags.
They also have stakes in other luxury goods companies, including E-House.
Meng Yingrong is one of the shareholders of E Company.
Meng Yingrong looked at the designer coldly, with an undisguised sternness in her eyes, like the cold moon in the cold night, "Are you giving up your own spokesperson for 10 million? If the media gets the news, they will probably think that E-Company is going bankrupt!"
The designer trembled, "It's not just 10 million, Miss Zhou is also our client!"
Meng Yingrong sneered, "It's just one less customer. E has so many customers, so what if one less customer doesn't matter?"
The designer was speechless.
The shareholders have said this, what else can he say?
Of course, he also felt that this was not good for the spokesperson, but after all, it was a client and more than 10 million yuan. The designer felt that Ye Luoyi could understand it.
If it were someone else, Meng Yingrong would also choose a client, but the person in front of her was Zhou Qingyu.
Meng Yingrong is very tolerant of many people, but not Zhou Qingyu. Even though she knows that she and Zhou Hongsheng are in a contract marriage, and Zhou Qingyu's mother and Zhou Hongsheng are also in a contract marriage, there will definitely be competition between Zhou Qingyu and Zhou Yanci in the next generation.
Of course, Meng Yingrong and Zhou Qingyu are not of the same kind.
Ye Luoyi was deeply moved when she heard Meng Yingrong's words. She had almost been pushed into a fire pit by Zhou Qingyu, but fortunately Meng Yingrong showed up and saved her from having to apologize.
Meng Yingrong turned to look at Zhou Qingyu again. She folded her hands in front of her chest, and the sapphire ring on her finger flashed with a cold light. "You are a rich lady, but you are made to look like a nouveau riche. Is this how Zhou Hongsheng taught you?"
Zhou Qingyu gritted her teeth. Zhou Yanci was annoying, and his mother was even more annoying.
"Aunt, it's none of your business to interfere in my affairs, right?" Zhou Qingyu retorted bluntly.
Meng Yingrong chuckled, with a more sarcastic look on her face. "Both are children of the Zhou family, but one is already a big shot in the business world, while the other is just mediocre in the entertainment industry. Qingyu, if I were you, I would be embarrassed to say that I am also from the Zhou family!"
"You——!" Zhou Qing's face turned pale with anger.
What she hated most was people saying she was not as good as Zhou Yanci.
Yan Xi quickly grabbed Zhou Qingyu, fearing that she would do something to Meng Yingrong.
But Meng Yingrong would not give in. "Am I wrong, Zhou Qingyu? You have been in the entertainment industry for so long, but you are still a second-tier celebrity who is not presentable. You can't even borrow a dress for the red carpet, and you have to buy it yourself?"
"If I had known you would end up like this, I wouldn't have bothered to do this. I could have just talked to Yanci and lent you the dress. There's no need to be so rude."
Zhou Qing was furious. How could she not borrow a dress? She just wanted to wear the latest style!
Although she is not a top star, how can she be as bad as Meng Yingrong said?
But in Meng Yingrong's words, she was like a piece of rotten mud that could not be helped.
In Meng Yingrong's opinion, considering Zhou Qingyu's character, the Zhou family had long been owned by Zhou Yanci, so how could it be Zhou Qingyu's turn to get involved?
This is what Zhou Qingyu hates the most.
Yan Xi was very afraid that the two would quarrel. She had seen Zhou Qingyu and Meng Yingrong quarreling when she went to Zhou's house before. The two of them didn't even bother to show courtesy on the surface, and they always ended their quarrels unhappily.
In the wealthy circle, it is already known that Zhou Qingyu and the Meng family are not on good terms.
Yan Xi held Zhou Qingyu, but she didn't know how long she could hold on. In the past, there were no live cameras, so they could just quarrel. But now there are live broadcasts, and it would be so embarrassing to quarrel in front of the camera!
Seeing that Zhou Qingyu was about to curse back, Yan Xi rolled her eyes and asked Meng Yingrong first, "Mrs. Meng, was what you just said true?"
Meng Yingrong was stunned and didn't react.
Yan Xi immediately added, "Didn't you just say that you would pay for all of Qingqing's red carpet dresses in the future? You are such a nice person!"
Meng Yingrong:?
When did she say this?
Yan Xi noticed the surprise that flashed across Meng Yingrong's face and quickly said, "Ah, Madam Meng, you don't want to go back on your word, do you? You just said in front of the camera that Qingqing is Mr. Zhou's sister and would generously lend us our dresses!"
Meng Yingrong choked.
She took a deep breath and adjusted her mindset.
She just wanted to mock Zhou Qingyu! Borrowing a dress or something... How could she borrow Zhou Qingyu's dress!
But the words have been spoken, and I can’t go back on my word during the live broadcast... Forget it, when the time comes, I can just give Zhou Qingyu an out-of-season model!
As Meng Yingrong was thinking this, Yan Xi's powerful voice rang in her ears, "Qingqing, Madam Meng is such a good person! Considering your brother-sister relationship with Mr. Zhou, and Madam Meng is so generous, she will at least lend you twenty sets of haute couture dresses, right?"
"Twenty?" Ye Luoyi couldn't hold back the exclamation in her voice, and asked in a low voice, "Isn't that too many?"
Yan Xi looked innocent and confused. "Is it a lot? It's a loan, not a gift. You can easily buy a dress that is twenty times higher than the market price. Can't you even let Madam Meng lend you twenty? Is the wife of a wealthy family so stingy?"
Stingy?
You call being stingy because you can't borrow twenty pairs of couture?!
Meng Yingrong was so angry that she almost vomited blood.
Zhou Qingyu used to be very aggressive and could provoke the other party with just a few words, but why is she so quiet today?
Zhou Qingyu also had a rare moment of peace. Every time she met Meng Yingrong, they would always be at loggerheads with each other. But today she was surprised to find that sometimes even without arguing with Meng Yingrong, Yan Xi's method could actually make Meng Yingrong so angry?
Zhou Qingyu was happy just by seeing Meng Yingrong getting angry.
Yan Xi took advantage of the situation. There will be a Weibo Night next month, and now it happens to be Fashion Week. Yan Xi suggested that they could try on the dresses. Trying them on early would make it easier for M's designers to modify them later.
Meng Yingrong was put on the hot rack. It was she who said to borrow the dress and she couldn't go back on her word. In the end, she sent someone to get the dress.
However, borrowing a dress is one thing, and what kind of dress to borrow is another.
Half an hour later, twenty high-end dresses were lined up in blue's spacious fitting room. M's fashion taste has always been guaranteed, but the ones that can be lent to Zhou Qingyu are not the latest models, but out-of-season items.
Manager Blue only took a quick glance and could tell which show these clothes were from. He whispered to Zhou Qingyu, "Some of them are from three years ago."
In the entertainment industry, only top stars can borrow the latest haute couture. The brand of haute couture is important, and the exhibition time is also important.
Meng Yingrong said tactfully, "M has always considered the celebrity's status when lending out dresses, and this... I can't influence it!"
[xs, Mrs. Meng means that Zhou Qingyu is not famous enough to borrow the new models of the season! ]
[Zhou Qingyu couldn’t borrow it in the first place. She’s just a second-tier celebrity and it’s almost enough to wear out-of-season items.]
[So what if I borrowed 20 sets of high-end fashion? They are all out-of-season styles! Yiyi bought them all in one set of 23 spring and summer new styles! ]
[With Zhou Qingyu's status, do you still want to compete with Yiyi? Dream on! 】
Yan Xi glanced at the dress that Meng Yingrong had borrowed, then poked Zhou Qingyu, "No wonder you never wear dresses from M, they're far inferior to those from C..."
The little bee was fine. Yan Xi's voice quickly spread into the live broadcast room. She immediately covered up the little bee and asked, "Can I say this?"
Zhou Qingyu chuckled, "What's there to hide? M is not as good as C. I wear the best. The fishtail skirt I bought for you is also from C!"
House C is a luxury brand and rarely rents out dresses.
Although it is high-end luxury compared to M, it is still a little bit inferior to top luxury.
Yan Xi nodded seriously, "You are right. Looking at it this way, I also think the one you bought for me looks better. Then we should return this dress to Madam Meng. After all, it doesn't look good."
[I also think the dress that the eldest lady bought for Yan Xi is better looking! ]
[The eldest lady is so nice to Yan Xi! ]
[M's dresses are indeed a bit inferior. None of the twenty pairs are as good-looking as the ones worn by Yan Xi and the eldest lady! No wonder the eldest lady doesn't wear M's dresses! ]
Meng Yingrong's face turned blue.
You keep saying it’s not nice, do you think she’s dead?
In fact, luxury high-end dresses are all hand-made and customized, and most of them have brand premiums. In terms of design, they are far inferior to C brand!
Meng Yingrong gritted her teeth, and was so angry that she almost stepped forward and tore Yan Xi and Zhou Qingyu's mouths apart!
She must have been crazy just now, agreeing to lend Yan Xi and Zhou Qingyu some dresses! As for Zhou Qingyu, is she worthy of wearing a dress from M? Is she worthy?!
——
Wu Liao thought Yan Xi must be crazy.
In front of the live camera and tens of millions of viewers, they complained about the poor design level of M?
If we annoy the brand, who will be willing to lend Zhou Qingyu dresses in the future?
What's more, she actually contacted me to buy their trending searches mocking M's family!
Now only people who watch variety shows know about this. If they buy the trending search, won’t all netizens know about it? Is this going to cut off all of Zhou Qingyu’s fashion resources?
You know, even if Zhou Qingyu is rich enough to buy her own dresses, what about high-end endorsements? What about the cover of fashion magazines?
In the conference room, Qiao Yan saw the text message Yan Xi sent to Wu Liao. She thought for a moment, "Luxury endorsement... Miss
Do you have this thing?
Wu Liao stroked his chin and thought for a moment, "Is that so?"
The eldest daughter’s acting skills are terrible. She has been in the industry for two years but has not produced a single outstanding work. Yet, she is still ranked among the second-tier artists. Isn’t it because she is good-looking and her red carpet looks are always popular?
Qiao Yan broke Wu Liao's imagination, "Yes, there is. At first, E company was attracted by Miss's red carpet effect and asked her to be the spokesperson, but she gave the resources to Tianhui."
Wu Liao:?
Wu Liao asked tentatively, "...then there must be a fashion magazine cover, right?"
Qiao Yan: "Yes, I also gave it to Tianhui."
Wu Liao: ????? ????? ????
Wu Liao was silent for a long time, could only sigh, and patted Qiao Yan's shoulder, "It's not easy for you either."
At the moment, Zhou Qingyu does not need to borrow dresses from brands, nor does she have high-end endorsements or magazine resources, so Yan Xi’s behavior has no impact on her.
But Wu Liao always felt that something was wrong. After all, there were so many people who bought hot searches in the entertainment industry. It was a common understanding that they would buy positive hot searches for their own companies and negative hot searches for their rivals. Wu Liao couldn't understand why Yan Xi did the opposite.
Even if Zhou Qingyu doesn't have any fashion resources...but this isn't quite right, right?
Qiao Yan looked at Wu Liao dimly, "You are not outrageous, it is what Yan Xi asked me to help with that is outrageous!"
Qiao Yan took out the text message Yan Xi sent her, "Yan Xi asked me to contact the legal department, saying that the eldest lady will get the endorsement of M company later, and it will most likely be the highest title. Let the legal department prepare and check if there are any problems with the contract when the time comes."
Wu Liao's eyes widened. "They slandered M Company on the variety show, and now they think M Company will sign a contract with Miss as its brand spokesperson?"
Qiao Yan nodded, "I think this is what Yan Xi meant."
Wu Liao: ????? ????? ?????
Wu Liao felt like his CPU was burnt out. If Yan Xi wasn't mentally ill, then the M family was ill. It couldn't be that just because the company was called M, the M family was really a bunch of masochists, right?
Moreover, Wu Liao felt that high-end luxury brands around the world might ask Zhou Qingyu to be their spokesperson, but M would never do that.
The person in charge of the M family is Meng Huaigu, who has three sons: the eldest son Meng Xuanhao, the eldest daughter Meng Yingrong, and the second son Meng Xuanyu.
There is no need to explain the relationship between Meng Yingrong and Zhou Yanci, and even Wu Liao and Qiao Yan have heard about the dispute between Zhou Qingyu and Zhou Yanci regarding the Zhou family's financial rights. Under such circumstances, how could M family possibly ask Zhou Qingyu to be the spokesperson?
Wu Liao felt a headache. Originally, with Zhou Qingyu's status, she could barely get the endorsement of M company, but it would never be the highest title. Now there is also the relationship with Zhou Yanci. Yan Xi and Zhou Qingyu are slandering M company in public and even buying related black hot searches! Even so, Yan Xi still thinks Zhou Qingyu can get the highest title of M company?
This is quite out of the ordinary.
Wu Liao did not contact the Weibo team, but instead sent a message to Yan Xi, earnestly saying, "This trending search cannot be bought! It will affect the young lady's fashion resources!"
In Licheng, Yan Xi was still reviewing M's haute couture with Zhou Qingyu and had no time to pay attention to Wu Liao's message. The system very consciously acted as an assistant, manipulating its data flow to help Yan Xi reply to messages.
[No, as long as you buy the hot search, you will definitely be able to borrow M's new high-end products and sign a contract with the highest title spokesperson! But if you don't buy it, you may not have these! ]
I was worried that my tone was too ai, so the system thoughtfully added a smiling emoticon~^^~
Wu Liao: “…”
Wu Liaocai didn’t believe what Yan Xi said, and there was a live broadcast of "Travel" playing in front of him. Yan Xi was clearly commenting on M's haute couture on blue, so how did she reply to him?
Could it be that the phone was stolen?
Seeing that Wu Liao never responded, the system added: [If you don’t want to, then I’ll buy it myself? ]
Yan Xi told the system in her mind that Wu Liao might not agree to buy this hot search, so she asked the system to help look up methods for buying hot searches. Zhou Qingyu gave Yan Xi a lot of gifts, plus Yan Xi's own scholarship, so it was more than enough to buy a hot search.
Wu Liao gritted his teeth.
Under normal circumstances he would definitely not agree, but Yan Xi had had successful cases before, which made Wu Liao feel a little bit hopeful.
Forget it. Zhou Qingyu’s reputation is already so bad anyway. Complaining about the M family won’t make her reputation worse.
"Don't contact Weibo about this matter, it's easy to leave a handle," Wu Liao instructed his men, "The company has hired a lot of Internet trolls, let them push the entry into the top 50 hot searches!"
——
At the same time, Zhou Yanci had just finished the negotiations.
At the meeting table, Party A and Party B successfully signed the contract documents and shook hands in harmony.
The person in charge of the other party was from country F, with a romantic and deep face. He praised Zhou Yanci generously, "Zhou! You are much more professional than that guy Meng Xuanyu! I hope we can have a pleasant cooperation in the future!"
Zhou Yanci said calmly, "It's a pleasure to work with you."
After the person in charge left, Special Assistant Sun immediately informed Zhou Yanci what happened to Blue.
"Mr. Zhou, Mrs. Meng is very angry."
Special Assistant Sun whispered, "And their conversation was broadcast live, and the conversation between Yan Xi and the eldest lady criticizing the M family was also broadcast..."
Yan Xi and Zhou Qingyu were not afraid of making enemies with the M family, because they had no intention of wearing the M family's dresses. But their comments on the M family spread to other people's ears, causing everyone to analyze which family's dress was better, the M family or the C family's.
[Not to mention, the two fishtail skirts that the eldest lady chose for Yan Xi beat all the M-brand haute couture items that Meng Yingrong brought! ]
[In fact, M also has nice dresses, but the twenty sets that Meng Yingrong brought are really average, and the one that the eldest lady bought for Yan Xi is the new autumn and winter style of C! How can you compare the difference between the pro and the regular version~]
[If Meng Yingrong had lent Zhou Qingyu a nice dress, she wouldn't have been compared so badly! ]
"According to the information we just received, the fishtail skirts of brand C are a series with the theme of 'ocean'. Two of them have been bought by Zhou Qingyu because Yan Xi looks great in them. In addition, with the influence of the variety show 'Travel', the other sets have also been ordered."
Special Assistant Sun reported beside Zhou Yanci, "But they have dragged down the M family. I think it will be difficult to sell these 20 high-end custom-made sets."
Terms such as #颜熙说Ｍ家文件丑冘# and #周轻语裄Ｍ家文件# have become trending searches, which has an extremely negative impact on the brand.
Zhou Yanci pinched the bridge of his nose and asked, "Has the trending search been removed?"
Special Assistant Sun: "They withdrew just after reaching the first fifty."
After what he had experienced before, Zhou Yanci would never believe that this was all accidental. He even suspected that Yan Xi had asked Xingyao to buy the hot search.
No celebrity would defame a luxury brand in public. This would undoubtedly create enemies for herself and could lead to her being banned from the fashion industry and other brands no longer wanting to cooperate with her.
But Zhou Qingyu didn't care. She was a customer and she bought all the high-end clothes she wore herself. She spent so much money on various brands every year that the brands were not able to please her enough.
For ordinary people, public complaints about a brand’s design may not mean much, but celebrities have great influence and will inevitably have an impact on the brand.
Meng Yingrong thought she was mocking Zhou Qingyu by laughing at her for not being able to borrow high-end fashion, but in fact, in the end, in order to restore the reputation of the M family, the M family had to pay more.
Zhou Yanci looked helpless. It felt good not to have to clean up Zhou Qingyu's mess, but if Yan Xi pointed her gun at his mother one day, he would have to clean up her mess.
"Mr. Zhou, there's a call from the Meng family!"
Special Assistant Sun respectfully handed over the phone, and the three words "Meng Huaigu" were lit up on the display.
Meng Huaigu, Meng Yingrong's father, is also Zhou Yanci's grandfather.
Zhou Yanci answered the phone, "Grandpa, it's me."
The old man on the other end of the phone sighed, "Yanci, Yingrong is still not very sensible. I'll leave this matter to you."
Zhou Yanci: "Don't worry, I will take care of this matter."
After hanging up the phone, the conference room fell into silence.
Assistant Sun bent over and asked, "Mr. Zhou, the public relations department of M is not very good. Do you want to ask Zhou's public relations department for help?"
"No need," Zhou Yanci said calmly, "The PR department doesn't have the ability to do that."
Zhou Yanci stood up and said, "Ask M to bring out all of this year's new high-end products, including limited editions, and we'll go to blue."
Special Assistant Sun was stunned. "Why go to Blue?"
Zhou Yanci: "Sign a contract with Zhou Qingyu and ask her to be the brand spokesperson for M."