Chapter 356: Slaughter
Industry veterans such as Xie Wenyuan, although not in the animation field, have the same opinion on this kind of "popularity" and "heat".
The big data feedback they see is professional and is not on the same level as Chugo's daily searches. If they say the animation will be a hit once it goes online, then it will be a hit, with almost no suspense.
However! Early popularity and marketing are only one aspect. What determines the success of an animation is more important, quality.
Otherwise, it can only attract temporary popularity. People may give up on the show before they can even finish the first episode. At most, they will give you two or three episodes to save your face. If it’s not good, they won’t continue.
There is a big difference between movies, TV shows or novels and music. You only need to listen to a song for a few minutes. As long as you like the singer, you can listen to it even if the song is not good. Even if it is a paid song, most people can afford two or three yuan per song. So it is relatively easy for songs to be listed on the charts. Even so, if the song is not good, it will not be sung for a long time. There will still be obvious clues in the long-term data.
As for movies or novels that require long-term viewing, they must be attractive in themselves, and it is difficult to rely on fans to support their performance. Fan circles will not support their brothers endlessly, and they will not force people to watch a difficult drama from beginning to end, or pay for it even if they don't watch it. After all, only a very small number of people can do this, and it can't be supported.
Therefore, popular idols or well-known authors will fail as expected. The main purpose of popularity is to attract initial attention and heat. What kind of results they can achieve afterwards still depends on whether the quality itself can keep people watching, especially how many passers-by they can attract who just come in from the recommended positions. This is the main factor that determines the results.
——Thinking that “I don’t like watching it so so-and-so’s work is bad, and its success is entirely due to the support of fans”, this kind of train of thought is even worse than that of fan circles.
The same is true for the animation of "Chu Tian Wu Ji". No matter how well the original work is written, how excellent the comics are drawn, how awesome the songs are, or how famous the author is, if the movie is not good, then it will not be good. Everyone will come to watch and then disperse.
Chu Ge didn't take the initial popularity of the show too seriously and clicked on the first episode with some nervousness.
I have seen the theme song many times in recent days, so I will skip it and get straight to the point.
Looking at the vast blue sky, green mountains and clear waters, and endless rice fields, the beauty is overwhelming.
The young boy Chu Tiange is running in the field. The picture is so detailed that you can almost see the texture of his skin.
"It's amazing. It's so detailed in such a short time. I was afraid that those images in the MV were concept cars, concept Lin Chiling, and would become Luo Yufeng in the official mass production. Now it looks really good."
Chu Ge was focused on the picture, while Qiu Wuji was focused on the background BGM.
The pastoral scenery is accompanied by the sound of a leisurely shepherd's flute, which is soft and soothing and very pleasant to listen to.
She also played the flute herself. There was not even any arrangement or other music in this section. What was wanted was the primitive style of the shepherd boy's flute, which was very suitable for the animation.
"Brother Tian, Brother Tian." Chu Ge's heart melted when he heard Qingmei's voice.
Although it was different from the sound he heard when he personally recalled the past, it was still beautiful and as light as a lily.
The young couple looked at each other and knew that they were almost done.
For them, the most worrying thing is the production. They don't have to worry about the style and plot. The style is adapted according to Qiu Wuji's original paintings, and the script is provided by Chu Ge himself. With the successful case of comics, the animation director will not tell a bad story even if he reads from the script.
What's more, the animation director is also a famous director and can be trusted.
It looks like it can really work.
Just look at the barrage and you will know——
"Okay, okay, you didn't let me down!"
"Penguin finally behaves like a human being."
"Speaking of which, how come Penguin's copyright is being broadcast simultaneously on Bilibili this time?"
"I heard that the copyright holder is another big boss in the industry, and they are related partners."
"Uncle, I like money the most."
"I admit that this production can make money. It's obvious that a lot of effort was put into it."
"Yes, the investment must be considerable. This level of production quality is rare. I thought the MV was better."
"The plot also respects the original work."
"Can fans of the original novel please stop KYing me? I can't even finish a single chapter of that rubbish. Without Qiuqiu's comics, do you think anyone would read them?"
"There's nothing wrong with comics without the original novel!"
They started arguing.
Although this is a common way of quarreling everywhere, it also indirectly proves that both the original fans and non-original fans have the same approval for the animation, and so far, I have not seen a single case where anyone said that the animation itself is not good.
"What kind of book is this?" This is a passerby: "I think it was recommended. There are so many people who read it after only two episodes. It seems fake."
"You don't know this, do you?" Even those who despise the original novel are promoting it this time: "This book is also number one on their website, it's already very popular."
"So the plot is also interesting?"
"Of course, it's worth watching."
Of course I have to recommend it. If the animation is not popular, it will be cut short, especially for an animation with such a huge investment. Everyone knows that the uncles want to make money. In order to keep it going, or to prevent it from falling apart in the future, we must do our part for its success.
Just when Chu Ge and his wife finished watching these two episodes, the number of views had already entered the top three of the monthly rankings on many platforms, and ranked first on some platforms.
It’s not just the new works list, it’s the monthly list…
Of course, this is January 1st, and the so-called monthly ranking is only the first day, so of course it’s easy to be on it.
But by occupying the top spot on the list on the first day, there was another wave of traffic, which is a virtuous cycle.
——The exposure on the platform is much faster than word of mouth. Although word of mouth is very important, it needs to ferment and will not be reflected in the initial results. The exposure on the platform is the most immediate.
The next day, January 2nd, the first season of the animation "Chu Tian Wu Ji" has firmly stood at the top of the monthly rankings of various platforms.
It became completely popular.
Chu Ge looked at his novel with his hands in his pockets. Due to the poor updates recently, the novel had dropped to the third or fourth place in the rankings. He was speechless.
The book is not as popular as the animation...
I don’t know if this wave can pay back the favor, but I guess it can.
“Chugo Chugo!” A voice came from the group of people who were driving on the street: “The animation is so cool!”
"I'm so jealous. Forget about my animation."
"Chugo is treated as the son of the penguin. Tell me, did you offer him chrysanthemums?"
"Don't mention it. You guys have an animation after all. Whether it's good or not is up to fate... Look at me. The comics were drawn so badly that I couldn't even recognize the heroine. Then it was directly cancelled, and the animation has not sold to this day. Oh, by the way, according to everyone's consensus, am I the most handsome person in the group?"
Chu Ge looked at this person's ID and agreed with him. He had introduced this dead loser to Mi Xiaolin a few days ago. Of course, he was really handsome. He encouraged him sincerely: "Boss, Chu grew up watching "Spring and Autumn", and you will be able to be animated sooner or later."
"Thank you for your good words..." He fell to the ground and burst into tears.
"Chu Ge is out!" The group was in an uproar: "Hurry, this matter can't be justified without a red envelope!"
Chu Ge replied hypocritically: "It's just the beginning, who knows what will happen next?"
"Fuck! Don't force us to post comments to discredit you!"
"Report it, report it!"
Chu Ge sighed: "I am allergic to this word, big brothers, please be merciful."
Under the threat of the evil forces, Chu Ge reluctantly sent a big package, and the group was boiling: "For the sake of this package, we will give you a few license plates in return..."
Looking at the license plates passing by in the group, Chu Ge's eyes were a little dazed.
It's over. Now I have no interest in license plates. I used to search for them with great enthusiasm the first time I saw them. Why is it like this now?
Is it because of the real Qiuqiu’s operation, or is it because he is old?
Maybe I'm really a little old, because I don't feel much excitement at all about the explosive results of the animation, which even the big names are half-jokingly expressing jealousy.
What I thought about the most was - how much change can this wave of expanded cognition bring to the book?
How can you demonstrate stronger control over your own world?
Before, we were able to make the sun rise earlier, but what about now?
Can one thought bring sunrise and another thought bring eternal night?
(End of this chapter)
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