When Yang Xile returned to China, the family feud had just ended. He didn't witness it firsthand and could only hear about it from Uncle Zhai and his mother.
His second sister, Yang Xishu, used all the start-up capital given to her by their father to sign an endorsement contract with a celebrity. When the old man found out, he was furious and jumped up and down in anger at home.
It wasn't that he was heartbroken about the ten million, since each of his children spent more than that every year on shopping sprees. Rather, Yang Kai wondered why, after all his years of wisdom, he had given birth to such a good-for-nothing spendthrift as his second daughter.
Yang Xishu is indeed good-looking, inheriting all the advantages of her mother, Yang Xile's stepmother, which is why she became an online socialite just by posting pictures. She has both wealth and beauty, the only thing she lacks is brains.
Her business plan was to create a fast-moving consumer goods company targeting the middle class, taking a fashion-oriented approach. The PowerPoint presentation for the business plan was quite impressive, and it even included a complete breakdown of the investment and profit-generating processes.
Yang Kai knew from just a few glances at the proposal that it must have been "outsourced" or done by a partner Yang Xishu had found. In any case, it could never have come from the hands of his idle, shopping-obsessed daughter.
The three children submitted excellent business plans. Yang Kai thought to himself, "If you had completed these independently, I could confidently hand over the company to any one of you in the future."
The eldest brother, Yang Xiguang, wanted to run a high-end tourism company. Although his major in school in the United States was unrelated to this, he had traveled to almost every city in the United States and other countries in Europe and the Americas over the years. His circle of friends consisted mostly of rich second-generation people.
Therefore, becoming a high-end tourism planning company is quite a good fit. The boss is familiar with tourism resources, and the social circles he interacts with are all wealthy people, so if things go well, he won't lack clients.
The eldest daughter, Yang Xilin, proposed to establish a professional small public relations and media company. This was because she worked in the public relations department of Xiangyu Group and studied public administration in school, which is also related to this field.
In addition, she minored in communication studies and achieved excellent grades, so Yang Kai arranged for her to gain experience in the group's public relations department immediately after graduation.
Looking at her proposal, Yang Kai felt it was very practical and down-to-earth. He knew that by using his strengths to carry out the work, he would encounter far fewer pitfalls, which meant that the chance of failure would be much smaller.
The second daughter initially studied sociology, but halfway through, she said she was bored and went abroad to study something like fashion buying. Yang Kai didn't understand either, and when asked, he said it was about teaching people how to buy things.
Yang Kai wondered: Does buying things really need to be learned or taught? It wasn't until Yang Xile "educated" his father that Yang Kai realized it was actually a profession, and it even seemed to have some use.
So when Yang Kai saw that Yang Xishu's proposal was to create a fast fashion brand, he felt that it wasn't too outrageous, at least her studies hadn't been in vain.
The original plan was to proceed step by step, and even if they didn't make any money in the end, Yang Kai wouldn't blame his daughter too much.
Unexpectedly, although a brand was created, before the product was even launched, the ten million yuan in start-up capital he gave was almost gone.
Yang Kai slammed his fist on the table because he saw that Yang Xishu had unilaterally signed a ten million yuan endorsement contract with a celebrity's agency without his permission, and had also applied for a large loan from the company's finance department.
Yang Kai's veins bulged on his forehead as he slammed the contract on the table. He wouldn't have known about the endorsement contract if the company's finance department hadn't told him about the unusual activity in his daughter's account and her loan application to the company.
"Are you out of your mind? You spent all ten million in startup capital on celebrity endorsements?"
Yang Xishu was intimidated by her father's imposing manner, but she still said somewhat defiantly, "Dad, you don't understand. In today's society, if you want to build a successful and large brand, who doesn't need to hire celebrities?"
"Those top international brands all hire celebrities, let alone my newly established brand. If I don't hire celebrities to endorse it, who will know about it and who will buy it?"
"Bullshit!" Yang Kai, who rarely swore these days, couldn't hold back any longer and blurted it out. "Your father has been in business for decades, have you ever seen me hire a single celebrity to endorse my products? My products still sell all over the world!"
"How can that be the same? You're selling steel, I'm selling taste!"
Yang Kai put his hands to his forehead, utterly helpless with his good-for-nothing daughter. The key was that no matter what he said, she wouldn't listen; she had her own set of theories and logic.
"Tell me, what kind of taste are you selling? You think spending ten million to hire a celebrity to endorse you makes you tasteful? Where does the endorsement fee come from?"
“Dad, you wouldn’t understand even if I told you. Really, this is a consumer society. If you don’t get celebrities to endorse your products, you’re just wasting your time. Even that pig feed company spent millions to hire celebrities to endorse their products, let alone the fashion brand I’m building.”
"Stop giving me nonsense. First, tell me where this endorsement fee came from? Where did you spend all the money I gave you? It's completely different from what's in your proposal. You haven't given me any expense reports on how much money you spent!"
"Didn't you say this was my startup capital? Why do I need to report every single expense? Besides, what can you do with ten million?"
Yang Kai was so angry after hearing his daughter's words that he almost exploded with rage. He had built his business from scratch, and every penny he had earned was his own. When did ten million become nothing?
"Tell me, how many people your age have ten million?"
Yang Xishu pouted: "Dad, my brother's car is worth over seven million, and my eldest sister bought a villa worth over thirty million two years ago. Tell me, what can we do with ten million if we're only given ten million to start a business?"
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