Chapter 74: Fierce Competition, Winning
Yun Zheng said with a smile, "First of all, on behalf of the government and the Yun family, I would like to welcome everyone to the capital to participate in the second auction."
She had already made up her mind to hold auctions regularly every year, striving to make them bigger, stronger, and the most influential, so that merchants from all over the world would come to participate.
Moreover, she deeply tied the government and the Yun family together, so whenever the auction was mentioned, she would think of the Yun family.
Using the government's credibility to endorse the Yun family, the Yun family is not an imperial merchant, but it is better than an imperial merchant.
This made it worthwhile for her to donate so much money.
The wealthy businessmen in the audience were so envious that their eyes turned red. The Yun family was going to reach a higher level. Who else could be the Yun family's rival in the future?
With the support of the government, he was able to secure his position as the richest man in Da Qi.
The Yun family has a daughter like this, what else could a husband ask for? It's much better than using her for marriage.
Looking at my son whom I have carefully raised, I can't help but sigh. I can't compare to him. I can't compare to him.
Yun Zheng quickly got to the point. "Let me introduce the first auction item. This is a set of soap gift boxes. I named them Wind, Flower, Snow and Moon. I used dozens of precious herbs and spices and carefully blended them over many years to create these four soaps."
"It's a soap that cleanses and conditions the skin. You won't know how good it is until you use it. I'm so happy with it that I want to use it again and again."
This product itself is a luxury product that caters to the mentality of the wealthy. It has the most luxurious packaging and the most exquisite patterns. In addition, it has exciting effects and an aesthetic name, and the style is immediately improved.
She introduced the product in an endless stream, and its major selling points attracted the attention of countless people.
Someone couldn't help asking, "How much does this set cost?"
Yun Zheng smiled and replied, "One hundred taels for a set."
When the price came out, everyone breathed a sigh of relief. It was cheaper than they had imagined.
A glass cup like that is worth a fortune and cannot be bought.
This is a consumable item, used for washing hair, face and taking a bath, and it is used up very quickly. The luxury of rich people is unimaginable to ordinary people.
A salt merchant exclaimed, "Do we need to auction this? Just place an order directly."
This is not surprising. Is it worth it for them to make a special trip and spend tens of thousands of dollars on the ticket?
The thing that salt merchants have the most is money. They spend money like water and are extremely extravagant. They don't buy the right things, but only the expensive ones.
Yun Zheng smiled slightly and said something surprising, "I'm not selling soap today, but auctioning off the exclusive operating rights for each region."
Everyone's ears pricked up. The four words "exclusive operation" were too attractive.
No matter what business it is, as long as it is operated exclusively, it will be profitable.
"According to the division of the two capitals and thirteen provinces, I will divide the exclusive operating rights into fifteen parts. I will auction the exclusive operating rights in the capital region first and sell them to only one person, allowing him to operate the business exclusively. If others want to buy, they can go to him to purchase the goods and set their own prices."
The wealthy businessmen understood and were excited. Wow, this method is really unique.
This is the first time I’ve heard of exclusive operating rights. If you think about it carefully, you can make a lot of money!
"How long is this exclusive right? Is it guaranteed?"
Yun Zheng had already thought about it. "It's a four-year term, and it's endorsed by the government. That means the court will protect your legal rights."
She said it vaguely, but everyone understood that it was equivalent to paying protection money to the court.
In fact, doing business is not easy. Not only do you have to work hard to do business, but you also have to make friends with all kinds of powerful people and maintain good relationships with local officials.
Only by spending this huge amount of money can you protect your wealth and property.
Everyone's eyes became even more excited. This was equivalent to opening a direct channel to the ears of the emperor, and it was worth spending any amount of money.
"Are you sure?"
Yun Zheng looked towards the box and said loudly, "Sir Shangshu, please say something."
The Minister of Revenue stood by the window, his expression serious. "I guarantee that I will protect your legal rights. This clause will be written into the contract."
After hearing this, everyone felt relieved and looked at each other, their eyes filled with burning ambition to win.
Instead of using this money to build relationships and connections, it is better to hand it over directly to the court in exchange for the court's protection.
The wealthy businessmen planned to buy the exclusive operating rights of several regions, and those with less strength formed alliances to try to win them together and make money together.
Everyone has their own little calculations.
Yun Zheng was very satisfied. With three hundred people competing for fifteen spots, the competition would definitely be fierce.
"The starting price is 100,000 taels of silver, and the minimum increment is 10,000 taels. Let's begin."
The first businessman raised his hand and said, "I'll pay 120,000."
"One hundred and fifty thousand."
"Two hundred thousand."
…
The Gyeonggi region has always been a hotbed for businesses, with the largest number of wealthy and powerful people and higher spending power.
Therefore, everyone was fighting for the exclusive operating rights in the Gyeonggi region, and the atmosphere on the scene was extremely intense, reaching a fever pitch.
"One million, one million, any more?"
"One million and five hundred thousand."
Yun Zheng asked with a smile, "Are there any more? This opportunity only comes once, and it won't come again. If you don't move forward, you will fall behind and be replaced by others."
“Business is like a battlefield. Once you lose a round, it will be difficult to catch up later.”
She is so good at creating an atmosphere, and every word she says touches everyone's heart.
In the end, the price was settled at 2.05 million.
Yun Zheng made the final decision and sold the first exclusive franchise rights.
This price was beyond her expectation, but when she thought about it, she realized that what they bought was not only the exclusive operating rights, but also an opportunity to directly enter the imperial court without being exploited by local officials and dignitaries. It was worth it!
Inside the box, the Third Prince's eyes widened, and he was deeply shocked. "Oh my God, are these people crazy? It's so expensive, can they earn it back?"
The Jiangcheng Princess watched the entire process, her blood boiling with excitement. "Businessmen are not stupid. They will definitely not do business at a loss."
Neither of them knew much about business, so they all looked at each other, "Sir Shangshu, what do you think?"
The Minister stared blankly at the glittering woman on the platform. "If nothing unexpected happens, I can make back my earnings in half a year, and it will be pure profit from now on."
The third prince turned around suddenly and looked at Yun Zheng with a different look. This was the Goddess of Wealth.
If I had known this earlier, I should have gotten along well with her. Is it too late now?
Thinking of the previous conflict, the Third Prince's heart sank. It was probably too late. She was too vindictive, and he was not willing to fawn over her. He was a prince!
The Minister sighed with emotion, "The Lady of Jinyun Township is a rare business genius that only appears once in a century. She is incredibly talented and brilliant. She is so amazing that I have to admit she is superior to me."
The Third Prince frowned, "Your Excellency, you are too kind. Merchants have always been minor figures, and they cannot compare to the hard work and skill you put into managing the nation's finances."
The Minister of Revenue just shook his head and sighed. He didn't understand that the auction of exclusive operating rights was the most amazing thing, which would open a whole new era.
In the future, the government can learn from this and copy it completely. As long as it is managed well, the national tax revenue can be increased several times and the national treasury will immediately become rich.
It seems simple, but it is the result of a clever combination of many factors such as the king's hidden thoughts, the court's credibility, human relationships, business ethics and the unspoken rules of officialdom, which made this happen.
"Why is she a girl? Oh."
If he were a man, he would definitely rush to work in the Ministry of Revenue.
Unfortunately, she is a girl, and given the emperor's conservative attitude, he will definitely not make an exception.
The Third Prince said sourly, "No matter how capable you are, you are still a girl. You can only make wedding dresses for others and are destined to never step into the spotlight."
At this moment, he had no idea that he would be slapped in the face just an hour later!
My face hurts, it hurts so much!
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