The box office of "My Love from the Star" exceeded 2 on its first broadcast, which truly shocked everyone in the industry.
You know, with the changes in entertainment methods in recent years, competition among satellite TV stations has become fierce, TV dramas and variety shows have emerged in an endless stream, and the situation where one TV station dominates the market like in the early years is becoming less and less common.
Another key reason is that the methods of calculating TV drama ratings are constantly being updated and iterated.
The previous calculation method was a very general one, and the data was very inflated. At the beginning, it was only a few tens of percent. Even in the past few years, there were only a few dramas a year with a 5% viewership rate.
However, starting from the past two years, the ratings statistics methods have become more scientific and accurate, which has also led to a sharp drop in the ratings of TV dramas.
In the past, a viewership rating of over 1 was just a small thing, but now it is a very remarkable achievement.
Not to mention breaking 2, except for the special situation of CCTV, there are only two dramas on satellite TV that broke 2 this year.
And "My Love from the Star" is the third one! What's even more amazing is that the first broadcast of "My Love from the Star" broke 2 and the word of mouth was very good, which indicates that this drama has a lot of room for improvement and may break through 2.5 or even break 3.
Blue Whale Company immediately received inquiries from many TV stations wanting to purchase the second and third round broadcasting rights.
Several video websites including Youku, Tudou, and LeTV have also increased their contacts in an attempt to obtain the online broadcasting rights.
The whole company was in jubilation, but Wei Yang, who had a premonition, was one of the few who remained calm.
"Don't be in a hurry for the second and third rounds. There's still plenty of time for the first round in Jiangsu and Hunan provinces. Contact them first, don't negotiate the price, wait until the situation is ripe before taking action. Old Xia, I'll leave this matter to you."
"We can negotiate for the online broadcast rights, but it would be best if we could sell it exclusively. Director Wang, I'll give you a bottom line. It's no less than 15 million. We're aiming for 20 million."
"Don't be afraid that they won't agree. The market is different now. Youku and Tudou are waiting to go public and are willing to spend money. Let them see how popular we are on the Internet. How can they make a fortune if they keep searching so much?"
"Notify the PR companies and media outlets that we have contacted to use up all the remaining publicity budgets. I will discuss with a few investors and ask them to allocate another 5 million yuan to give me exposure and make this drama as popular as possible."
"Tell Fan's studio that this opportunity has come. Tell her to seize it and not hold back."
"Lao Lei, I can relax about my endorsements and business, but I have to be careful in the selection. It's better to have nothing than to have too few."
“…”
Wei Yang arranged the work. He was busy when the TV series was not popular, and even busier after it became popular.
However, now we are busy harvesting and seeking to maximize subsequent benefits, and everyone is full of energy.
Boss Wei also understood that enthusiasm alone was useless, so he gave a sweet reward at the end of the meeting and announced it in front of the entire company.
"Everyone should work hard. During the Spring Festival holiday, everyone will get a month's salary increase. Those who have made outstanding contributions will get two months' salary increase, and there will be performance bonuses."
"Long live the boss!"
"Boss Wei, I love you!"
The already happy staff became even happier, and Wei Yang himself was also very satisfied. It didn't matter if he spent some money, as long as his work efficiency was improved, he would earn more.
Wei Yang was busy until almost 9 o'clock in the evening. He had not yet left work. He was checking the endorsement invitation reported by Lei Chun when he suddenly heard a knock on the office.
"Come in."
Wei Yang thought it was Secretary Hu Ya and didn't even raise his head: "Ask Director Lei to come tomorrow morning. Also, please sort out the interview notices later. I have marked them all."
"knew."
Hu Ya responded and reminded, "Boss Wei, Sister Ying is here."
Wei Yang looked up and saw Xiao Zhao carrying two thermos buckets and looking at him with a smile.
"Why are you here?"
"Bring you some midnight snack."
"How do you know I haven't eaten?"
Wei Yang looked at Hu Ya, who shook her head. As a secretary, the most important thing is to keep her mouth shut. Even if she knew the relationship between Xiao Zhao and Wei Yang, she would not reveal it easily.
"Don't worry, I didn't call Hu Ya."
Xiao Zhao put the thermos bucket on the table: "I brought it here because I was afraid you didn't eat it. If you eat it, I can eat it myself."
"You're too worried."
Wei Yang smiled and looked at Hu Ya: "From now on, whenever your sister Ying asks you something, just answer it honestly. No outsiders are involved."
Hu Ya nodded obediently: "Got it."
It doesn’t matter if you talk about things that don’t concern outsiders, but you don’t have to be honest about other things…
"It just so happens that your sister Ying is here. Please remember what I just said and leave work first."
With Xiao Zhao here, Wei Yang can either get off work soon or have someone to help him work overtime, so there's no need to let the secretary waste time.
After sending Hu Ya away, Wei Yang wiped his hands with a wet tissue and sat down on the sofa.
"What delicious food is cooked."
"Dumplings and side dishes."
Xiao Zhao opened the thermos bucket. In one of the buckets was the dumplings he had made, and in the other was two stir-fried dishes.
"Hmm? This taste, my mom must have taught you secretly, it has a bit of charm now."
Xiao Zhao was a little proud: "Yes, I became your apprentice and learned some tricks from you."
Wei Yang was curious: "What trick?"
"Auntie told me that the meat-stuffed dumplings you like to eat are made by putting celery, radish and meat together, with more vegetables and less meat, and adding pepper powder, thirteen spices and soy sauce..."
Wei Yang understood. When he was a child, dumplings were not like they are now. Anyone can have them. They were only eaten during the Chinese New Year and other festivals.
When she was a child, her family was not well-off and her grandmother was the cook. She was reluctant to put meat in the dumplings. Later, her mother and eldest aunt were also deeply influenced by her mother-in-law/mother. Even though the family had some savings later, they still made dumplings in this way.
Wei Yang has been used to eating this kind of dumplings since he was a child. Whether they taste good or not is not important, but he does have feelings for them.
Wei Yang stuffed a dumpling, took a few bites of food, and sat comfortably on the sofa.
"Homemade food is more satisfying than takeout."
Xiao Zhao picked up some food for him and said excitedly, "If you want to eat, I'll bring you food every day from now on."
"That's not enough trouble."
Wei Yang was eating dumplings: "You haven't made any announcements these days. Didn't you say you wanted to get a driver's license? How's that going?"
"It's OK. The coach said if everything goes well, I can get the certificate before the Spring Festival."
"That's great. I'll get you a car to drive home for the New Year and show it off to your parents."
"No, I don't dare."
Xiao Zhao waved her hands repeatedly. She hadn't even figured out parallel parking yet, so how could she dare to figure out how to drive back to Beijing from Shanghai?
After finishing his meal, Wei Yang continued to work. Xiao Zhao packed up his things, poured him a glass of water, and then sat opposite him, holding his face and looking at Wei Yang.
This work is organized and uploaded by Liujiu Book Bar~~
Wei Yang felt a little uncomfortable: "Why are you looking at me?"
Xiao Zhao turned into a little fangirl and said happily: "He's handsome and pleasing to the eyes."
"The girl has good taste, but I can't work if you look at me like that."
Wei Yang gave her his laptop and found a pair of headphones: "Play by yourself first, and leave when you're done."
Xiao Zhao reluctantly took his computer back to the sofa, crossed his legs and logged into Weibo.
She is not very famous now, and her number of followers on Weibo is very small, just breaking four digits.
The reason why she has so many fans is that when she first joined Blue Whale, Wei Yang officially welcomed her, @ed her, and occasionally interacted with her in the comment section, so she has four-digit fans.
Her Weibo style is similar to Da Mimi's, more like a circle of friends, but the frequency is more frequent, about one post every one or two days.
Today she just posted a Weibo post about how difficult it is to learn to drive, but almost no one commented on it, so she went to check out other people's Weibo posts.
The first stop is naturally Wei Yang. Today, Wei Yang also posted a Weibo, which is the good news that the first broadcast of "My Love from the Star" exceeded 2, and there were many likes, comments, and reposts below.
Xiao Zhao clicked on it and saw all the congratulations or compliments from fans. There were also a large number of new fans who came to follow after watching "My Love from the Star".
Love the person and love his dog. Xiao Zhao saw that these people praised Wei Yang as if he were praising himself, so he clicked the thumbs up.
However, those comments such as "calling husband", "declaring love to turn white", and "shouting for a baby" were all ignored, and some of the excessive ones were even reported.
When I was enjoying the fun, I suddenly noticed that there was a new post on Wei Yang’s Weibo. It was not posted by him, but an achievement posted by the official Weibo account.
【First Weibo user to reach 1 million followers】
Xiao Zhao looked at Wei Yang in surprise and reported the good news: "Your Weibo followers have exceeded 1 million."
Wei Yang, who was looking down at the document, was stunned: "So fast?"
Putting the file aside temporarily, Wei Yang came over and looked down at the screen, then flipped through the follow-up list and was greatly surprised.
"It's pulling so fast."
Weibo has only been launched for a few months and its influence has not yet grown. Most celebrities have fewer than 500,000 fans, and those with more than 500,000 fans can be counted on one hand.
Wei Yang previously had about 700,000 fans, temporarily ranking first on the list, but now he has exceeded one million, obviously because of the popularity of "My Love from the Star".
This can also be verified from the number of Fan Xiaopang's Weibo followers.
The latter's number of fans has also suddenly increased sharply in the past two days, surpassing Yao Dazui. Now the number of fans has suddenly reached 950,000, and one million fans are just around the corner.
Moreover, Yao Dazui, who is ranked third at this time, has only over 600,000 fans, and Zhao, who is ranked fourth, has over 500,000.
This number of fans is far behind the top two, Wei and Fan, and is almost a cliff-like increase. This also shows that this is not the overall increase in fans on Weibo, but is indeed due to the benefits of "My Love from the Star".
“Interesting.”
Wei Yang smiled, went out to ask for a camera from an employee who had not yet left work, adjusted the documents, found a good angle, and took a classic overtime picture for his Moments, including the desk and the moon outside the office window, and then posted it on Weibo.
[I was working overtime at the company and heard the good news. I am very honored and grateful for your support and love]
[Here’s a wave of benefits for the one million fans. 100 signed books or signed photos will be given out by lottery in the comment section. First come first served. I hope you don’t mind.]
After the Weibo post was published, the number of comments in the section instantly exceeded 500, with various congratulations and comments asking for winning. Wei Yang experienced the feeling of being a "top star".
Xiao Zhao looked around and said in a delighted and amazed way, "I think your 100 books are not enough."
Wei Yang also felt that it was too little, but he also thought of a solution: "Then take 2 million and draw another 100 books. I remember the company has stock."
The next day, when Wei Yang just woke up, Xiao Zhao held up his cell phone to show him with a strange look on his face.
"You'd better call the magazine and place an order. I'm afraid the stock won't be enough for you by the time you get there."
Wei Yang rubbed his eyes and found that in just one night, the number of his Weibo followers had approached 1.3 million.
If this continues, let alone 2 million, 3 million is just a matter of time.
When Wei Yang came to his senses, the first thing he did was not to place an order, but to regret.
"Damn it, Weibo's advertising fees are going to be reduced!"
This rate of fan growth is definitely not something that Weibo's existing user base can achieve. Instead, it is the result of attracting fans from external platforms after "My Love from the Star" became a hit.
It can be said that Wei Yang single-handedly brought Weibo, which had just been launched, out of the circle and added a large number of new users.
Wei Yang could believe that the people at Sina were almost laughing their heads off. This advertisement was totally worth it...
(End of this chapter)