Mainland TV dramas that can sell foreign copyrights are basically domestic super hits, such as "Wild Princess Looking for Daddy", "Scarlet Heart", "The Legend of Zhen Huan", "The Journey of Flower", "Princess Agents", etc.
However, the selling prices of most exported works are not that high. Take "The Legend of Bruce Lee", for example, which currently has the highest overseas copyright sales.
Thanks to Bruce Lee's influence, the film was sold to more than ten countries including the United States, Canada, South Korea, and Japan, with a total price of only US$100,000 per episode, equivalent to about RMB 35 million.
Although "My Love from the Star" is popular, it is not enough to compete with Bruce Lee in terms of overseas influence.
Even the fact that we were able to sell the copyright of this drama so quickly was thanks to Fan Xiaopang.
"Wild Princess Looking for Her Father" was a huge hit throughout Asia back then, and the show is still frequently rebroadcast today. Zhao, Lin, and Fan still have some influence in Japan and South Korea.
According to relevant sources specializing in the Japanese and Korean markets, there is currently a "popular list" of Chinese TV drama actors in Japan and South Korea, with a number of around 15 people.
Zhao, Lin and Fan are among them. The Taiwanese F4 from "Meteor Garden", Fahrenheit, Zheng Yuanchang and other Taiwanese idol drama male actors are also popular. The only mainland male actor who can compete with them is Huang Xiaoming.
Rumor has it that the initial target of these Japanese and Korean TV stations was Ruby Lin's "Beauty's Secret".
However, I was a little worried that this purely female drama would not be popular in the Korean market, so I was hesitant. As a result, I saw "My Love from the Star" come out.
Since it had Fan Xiaopang and was a popular idol drama with high ratings, this group of people quickly gave up on "Beauty's Secret" and chose to go with "My Love from the Star".
I guess that damn girl is really pissed off again...
Wei Yang really wanted to make a killing from these people, but the market was fluctuating like this, and he couldn't trick them into selling at a high price, so he could only sell at a normal price.
The Japanese TV station purchased it for $12,000 per episode, and two South Korean dealers, one TV station and one website, bought it for a total of $17,000 per episode, for a total of $29,000 per episode.
There was also a Thai dealer who wanted to buy it, but the price he offered was too low, so Wei Yang did not sell it.
Calculated at the exchange rate in 2009, this income would be just 6 million RMB, which is not bad, but not worth celebrating either.
However, compared with the actual benefits, what is more important is the symbolic significance behind this matter.
"My Dear Lord" has become popular overseas and has been imported by other countries at their expense!
As soon as this report came out, it instantly became the new hot topic of "My Love from the Star".
At this stage in China, people's self-confidence is still not strong, and they still pursue the idea that the moon is rounder than what is outside.
If "My Love from the Star" was only popular in China, no matter how popular it was, it would just be a phenomenal hit. Although it is rare in China, there are works of the same level. But if it is popular enough to be exported abroad, then those are two completely different concepts and its value has increased dramatically.
As an idol drama, "My Love from the Star" is not favored by the official mainstream.
But after being exported overseas, it immediately became an excellent example of cultural export and was reported by official media from all sides.
Even on the News Network, there was a wave of short messages of several dozen seconds:
"Recently, the popular TV series "My Love from the Star" was signed and introduced by national TV stations in Japan, South Korea and other countries. This drama tells the story of... Chinese film and television are once again gaining popularity overseas..."
Wei Yang himself appeared in the scene for about a few seconds and was interviewed as the producer of the TV series.
"...In the future, we must take root in the local foundation, explore Chinese elements, and let more and better works go abroad..."
My goodness, there is no need to say much about what "News Alliance" represents. Wei Yang is really showing off.
Before, when Wei Yang earned tens of millions, his family only called him a few times. But this time, after he was on the "News Network", even his taciturn uncle called him to encourage him.
However, for Wei Yang, the most important thing is that the drama has official endorsement, which can reduce a lot of open and secret attacks.
This drama is so popular that the ratings have already exceeded 4 just after it was halfway through its airing.
In other words, if the two TV stations in Hunan Province and Jiangsu Province are strong enough, the other TV stations may not be able to suppress it, and various controversial topics will arise. But even if the two TV stations can hold on, Blue Whale, with its small size, will have a hard time.
But now that the film and television series have been exported and have official support, the situation has improved greatly and Wei Yang can finally breathe a sigh of relief.
The official intervention did not stop there. Once they started paying attention to "My Love from the Star", they immediately launched a series of reports.
It also allows everyone to more intuitively realize the influence of this drama in the country today.
"My Love from the Star" has been aired for more than half, and the average viewership has exceeded 4. The number of views on the LeTV platform has exceeded 250 million. The search volume on Baidu and online film and television has even surpassed "The Siege of the City" which was popular at the same time, and it has remained in first place.
The popularity of the TV series is not only reflected in the ratings and broadcast data.
It has also triggered economic effects in many industries including catering, luxury clothing, application software, tourist attractions, real estate, books, automobiles, and hairdressing.
Needless to say, fried chicken and beer have become a trend, or so the saying goes.
If you don’t eat fried chicken with beer, you’re out of date…
According to relevant persons in charge of Weibo, the growth of new users of Weibo in the past few days alone has exceeded the total of the previous few months.
The number of Weibo fans of Wei Yang and Fan Xiaopang tripled in a short period of time, and even the fans of supporting actors Qiao Zhenyu, Wang Yang, and Tang Yan also made it to the top of the list.
Another software involved in "My Love from the Star", Fetion, also saw a surge in downloads and has become the leading mobile phone communication software.
Wei Yang didn’t even know if Xiao Ma, who was studying WeChat, had written his name in his little notebook…
It is said that the number of customers inquiring about Tangchen Yipin, China's first luxury home, which serves as the main setting in the drama, has increased by hundreds of times in the past two days.
Of course, this customer visit does not count. Given the positioning of Tomson Yipin, only those who can spend money are real customers.
Coincidentally, there were two customers who were quite interested and had strong financial resources. One of them was obviously a die-hard fan of "My Love from the Star" and specifically asked to buy Professor Gu's house in the drama, and the price was negotiable.
You have to know that after so many years since Tangchen Yipin was launched, only a few units have been sold. Now, within such a short time after the TV series was aired, two real customers came.
Netizens joked that if the boss of Tomson Yipin was smart, he could quickly give Wei Yang a set and use the excuse of being Professor Gu's neighbor to attract many customers.
It’s not known whether the boss of Tangchen Yipin is interested or not, but there are real estate developers in Shanghai who really want to give Wei Yang a house, and there are even more who want to find him to do advertising and product placement in their own communities.
Read the original text at Liu#9@书/吧!
Not only real estate developers, but also the luxury goods industry has witnessed the influence of blockbuster works.
A reporter from China Economic News conducted a statistics and found that the heroine Fan Xiaopang in the drama "My Love from the Star" wears an average of 5 to 7 sets of clothes per episode.
Including pajamas, home clothes, fashion events, normal outings, and a variety of styles of clothing.
The vast majority of them are genuine brand names, more than 90% of the items cost more than five figures, and more than half of the outfits are worth more than 200,000 yuan.
After "My Love from the Star" became popular, Fan Qianqian's style of clothing became popular.
When Wei Yang went to discuss product placement, these luxury brands thought that their audience was limited and that TV drama promotion would have little impact on increasing sales.
But now they have been slapped in the face. Many luxury shopping malls such as Shin Kong Place, Jinling East Road, and World Trade Center have been swept away by fans and followers of "My Love from the Star".
Many styles were even sold out at one point. For example, the heroine in the drama had a lipstick. Due to the overwhelming demand, several brands rushed to claim that it was their own product, and they no longer had the high profile they had before.
Such expensive genuine products are so crazy, let alone counterfeit and pirated products.
After all, only a few people can afford the genuine products, but everyone wants the same ones, so what can they do? They can only go to Taobao.
Now open Taobao and search for [Same style as Fan Xiaopang] or [Same style as Fan Qianqian], and you will find at least 20,000 products.
And this number is increasing at a terrifying rate.
Not only the female lead, but also the male lead and several other supporting characters, their clothes, accessories, shoes... even down to the small hairpin on their head, the thin bracelet on their wrist, the brand and color of their lipstick, all were exposed.
Even the lamps, furniture, and books that the hero and heroine read together were bought by many people.
Before this, everyone knew that "My Love from the Star" was popular, but no one had a complete idea of how popular it was.
After statistics from official media, everyone realized that this drama is no longer just a film and television issue, but has become popular on the social level.
Even the official media has given the wave triggered by "My Love from the Star" a "star effect." Of course, it is also called the "Fan Qianqian effect" or the "Professor Gu effect."
This is true for the items in the TV series, not to mention the actors who star in the TV series.
Fan Xiaopang has become the most popular actress at the moment. She has been involved in several commercial films and her roles are no longer the perfunctory supporting roles in the past.
Wei Yang has received no fewer scripts than her, including some film works.
Including but not limited to several commercial films such as "Flying Daggers of Dragon Gate", "The Banquet of Hongmen" and "New Shaolin Temple".
Among them, the invitation for "New Shaolin Temple" was the most enthusiastic. They had already secured Fan Xiaopang and especially wanted to bring Professor Gu to bring popularity to the movie. They even went so far as to change the script and give Wei Yang and Fan Xiaopang more scenes.
What is more worth mentioning is Wei Yang’s pay. His previous pay for filming "Twinkle Twinkle Star" was 20,000 per episode, and later it increased to 50,000 per episode for "My Love from the Star".
Of course, this price is a bit of a friendly price. After all, it is the drama that he led, and Wei Yang is embarrassed to take too much.
Now Wei Yang's pay has increased several times, to 300,000 per episode, and that's only now.
As "My Love from the Star" continues to air and its influence continues to grow, even with its success overseas, the price will go up, and may even double.
Don't think it's too expensive. Even at this price, you may not be able to grab Wei Yang's schedule...
(End of this chapter)