But as long as they can afford it, they are not small brands and they are all very generous.
Fan Xiaopang brought two projects to Wei Yang, namely home textile and bathroom endorsements.
The former is a Hong Kong brand that has set up shop in the mainland and has developed well. The latter is a European brand and a giant in the related sanitary ware field. It has recently entered the Chinese market and is preparing to invest money in a wave of marketing.
Considering the market corresponding to the product type, the price is definitely not as high as mass products such as Pepsi Cola, but it can also bring Wei Yang [7.5 million/two years] and [10 million/three years] in revenue.
Wei Yang also reciprocated the favor. Volkswagen kept contacting him, and even Mercedes-Benz sent people to approach him for endorsement.
He tested both sides and found out that they were very interested in the combination of Wei and Fan, so he tried to bring Fat Fan into the game.
The scale of endorsements by car companies is much stronger than that of home textiles and sanitary ware, and it is generally difficult for female artists to get car advertisements, let alone luxury car brands like Mercedes-Benz.
Getting this kind of brand endorsement is like a celebrity endorsing a luxury product, which will improve the brand's positioning and commercial value to a certain extent.
At least Fan Xiaopang was very happy, and even made a bold statement that if she really got the endorsement of Mercedes-Benz, she would accompany Wei Yang to the parking lot to experience the speed and passion.
Wei Yang is not interested in drag racing, but is very interested in "drag racing"...
In addition, there is another endorsement that both parties have received invitations, namely fast food giants KFC and McDonald's.
[Fried chicken and beer are a must on snowy days] This is the hottest buzzword at the moment and has a huge influence. One of the main dishes of these two fast food restaurants is fried chicken. Faced with this huge popularity, it would be strange if the two companies were not tempted.
Wei Yang and Fan Xiaopang naturally knew how valuable this popularity was, and they had been waiting for it, hoping to see the two companies bid.
The two companies are not stupid, so they were prepared to each find one person. As a result, now the two have joined forces and directly merged the endorsement, agreeing to advance and retreat together.
KFC and McDonald's are in a bit of a tough spot now. If they can't get the attention and all the popularity goes to their rivals, they will suffer a huge loss.
The contract has not been finalized yet, but the expected revenue will be no less than that of PepsiCo. Furthermore, considering that both companies like to advertise on TV and the Internet, this is another good exposure point.
From these few commercials alone, the two made a total of nearly 80 million. If the car endorsement goes well, or if there are any new projects, it is not impossible for the two to earn over 100 million together.
The outside world is still calculating how many copies of "My Love from the Star" have been sold and how much Wei Yang and Fan Xiaopang got, but little do they know that the real bulk of their profits lie here.
And that's not all. The two of them have taken on more endorsements individually. Even if the unit price is not as high as the two of them combined, the total amount is still considerable.
Especially Fan Xiaopang, her commercial value is already high, and her agent Mu Xiaoguang is used to taking advantage of her, so now it's like he's robbing her of her money.
She has won several luxury items, signed a cosmetics contract, is negotiating clothing, and even a wig.
Fan Xiaopang herself complained that she is now like a pig in the market, and her team is trying to figure out which part of her body can be exchanged for money every day.
In addition to luxury goods, she is also negotiating endorsements for beer, food, electrical appliances, daily chemicals, health products, slimming tea, websites, games... etc. As long as the price is right, she will accept any offer.
In comparison, Wei Yang is more restrained. At least he doesn't touch health products, and he is also very cautious about endorsing games and food.
Making money is important, but at the same time he pays more attention to reputation and safety.
One meal full and one meal full, Wei Yang chose the latter without hesitation.
A game company offered him a high price of 8 million per year. Wei Yang looked up some information himself and found that the game was rubbish and pure scam, and even involved some gray areas, so he decisively refused. He was unmoved even when the other party offered 10 million.
Wei Yang also advised Fan Xiaopang that there is no limit to making money. Some money can be used, but some money cannot be touched.
Fat Fan listened to some of it, pushed away two particularly sensitive ones, and pretended not to see the rest.
Wei Yang did not try to persuade him. The whole market environment was like this these days, and there were hardly any accidents. Everyone was doing it, and you could choose not to do it yourself. But if you stopped others from doing it, you would be blocking their way to wealth.
Putting aside Fan Xiaopang’s own attitude, his agent and team may not agree with what Wei Yang said.
Even if you know that Wei Yang is doing this for Fan Xiaopang's own good, you will still think that he is too timid. How many years can a star be popular, and you may not be able to come across a drama as popular as "My Love from the Star" in your lifetime. If he doesn't want to make money quickly, why is he hesitating so much?
Wei Yang couldn't control Fan Xiaopang, so he could only be strict with himself.
I would rather take on fewer endorsements and get a lower price, but I must also ensure quality and reputation.
It’s no wonder that some brands and companies think Wei Yang is difficult to deal with and too arrogant, but some brands just fall for it.
Some brands do not choose their spokespersons casually, they will also examine and consider all aspects of the spokesperson.
Popularity, personal image, and commercial value are among the factors. Other brand endorsements are also key areas of focus. In addition to preventing competitors, there is also the fear of lowering one's own status or bringing negative impact to the company.
Wei Yang has raised the threshold, and his endorsements are relatively high-end and healthy, which is exactly what some brands value.
This alone attracted Wei Yang to two high-end luxury brands, Louis Vuitton and Gucci.
In addition, Wei Yang also successfully signed a contract with Sina.com and became the exclusive spokesperson for Sina Weibo at a very favorable price.
It is said that Sina originally wanted to find Fan Xiaopang, thinking that she was more famous, but after evaluation from all parties, they still chose Wei Yang, which was also somewhat related to Wei Yang's adherence to the bottom line.
Of course, it is said that Sina has not given up on Fan Xiaopang and may sign her in the future, pairing the "King of Weibo" with the "Queen of Weibo".
This shows how smart Sina is.
He had been holding back and only revealed the news that he would sign Fan Xiaopang after he had almost finished talking with Wei Yang. Otherwise, if the two of them joined forces, the price would definitely be higher.
Wei Yang's wave of endorsements has caused his wealth to increase rapidly.
This money is not the profit of "My Dear Mr. Star". It has to be divided among others. The bulk of it basically belongs to him alone. He only needs to pay a part of the management fee to Blue Whale.
Although Wei Yang is an artist of Blue Whale, he did not sign a profit-sharing contract, but it is more like an affiliation.
He pays a corresponding management fee every year to pay the company's remuneration and bonuses for cooperating with him in various aspects of the work, and the rest of the money is his own and has nothing to do with Blue Whale Company.
It is definitely impossible for an ordinary artist to sign this kind of contract, but Wei Yang is a major shareholder of Blue Whale, which is like transferring money from the left hand to the right hand, and the people below cannot interfere.
Old Xia, the only one whose interests were involved, also turned a blind eye.
Lao Xia’s current situation is actually a bit complicated. The company is developing rapidly, and of course he is happy, but he is also a little panicked.
Blue Whale developed too fast, even faster than Xia Cong had originally expected.
However, the role he played during this period was not as great as originally expected. As Blue Whale became more famous and TV stations rushed to cooperate with it, the value of his publicity and promotion channels was constantly weakened.
Read the original text at Liu#9@书/吧!
In this situation, Xia Cong's 20% stake is a bit hot to hold.
Wei Yang didn't mention it now, more because he didn't want to be known as someone who would abandon someone immediately after the success, and he couldn't reduce someone else's shares without any reason.
But as Blue Whale grows bigger, this matter will sooner or later come to light.
Either Lao Xia adds weight to prove his irreplaceability, or he honestly gives up his own interests to avoid being completely kicked out.
Wei Yang had previously mentioned to Lao Xia that he wanted to invest another 20 million yuan, but the company currently did not have much cash on its books.
"Eastern Palace" + new projects are likely to be launched, and more funds will give more security.
Moreover, as the company grows bigger, it will need to recruit more people and improve the configuration of all aspects. Now Blue Whale is still a bit too shabby, and all these require money.
Wei Yang may not have any hidden agenda when he said this, and he was just considering the company's development, but Old Xia couldn't help but think about it.
As a shareholder, if Wei Yang invests, Lao Xia must also follow suit. If he wants to keep his shareholder shares unchanged, Wei Yang will pay 20 million and he will have to pay 5 million.
Blue Whale has not distributed any dividends so far. Although he has earned some annual salary over the years, his wealth cannot be compared with those bosses, not to mention that he has to buy a car and a house.
More importantly, even if he scraped together the 5 million, what about the next time?
Regardless of whether Wei Yang did it intentionally or unintentionally this time, he acted very tactfully and decently, and it was also the best opportunity for Lao Xia to "show his loyalty".
Lao Xia has been working with Wei Yang for more than half a year and has a certain understanding of him. He values his business reputation very much and is relatively honest in his dealings, not someone who likes to kill him.
If he took the initiative to give in, Wei Yang would not treat him badly in the future for various reasons.
After all, he is Wei Yang's "benefactor" and "follower", and he has made concessions this time. If Wei Yang goes too far, it would be too cold-blooded.
But if he doesn't retreat now, he will be just a "mediocre parasite" who is lucky enough to have someone powerful. Wei Yang might be controversial when dealing with him in the future, but he won't be afraid of him.
Wei Yang doesn't even need to do it himself. He can just pick up a shield and get rid of him in any way he wants.
Old Xia thought hard and hesitated for several nights before finally deciding to take a gamble.
He bet that Wei Yang was a decent person and would not kill him in the future! He took the initiative to find Wei Yang and mentioned the shares, saying that he had taken the shares at the beginning because he had taken advantage of someone's misfortune. He had always been thinking about this matter, and now he had made a small contribution and made a big profit, so he felt unworthy of so many shares.
After a lot of nice words, Lao Xia said that he was unable to inject capital, so he accepted Wei Yang's financing dilution.
Wei Yang was naturally "shocked", thinking that Lao Xia was thinking too much. He was not the kind of person who would just abandon the donkey after it has done its work, so if he didn't have the money, he could lend it to Lao Xia.
Old Xia refused to do anything, and Wei Yang was "helpless" and could only make a compromise.
In name it was a dilution, but privately he personally took out 5 million as compensation for Lao Xia's share giving up his shares. In addition, the company paid another 8 million to make up for all the dividends he should have received from his shares.
Old Xia is decent, but Wei Yang is even more decent than him!
Old Xia was not treated unfairly in the dividend distribution. His shares were actually diluted, but Wei Yang gave him a certain amount of cash compensation, which was considered as a semi-acquisition of shares.
In the end, Wei Yang even left 5% of the shares for Lao Xia, 2% of which could not be diluted.
In other words, no matter what financing or listing there is in the future, no matter whether Old Xia pays for it or not, these 2% of the shares will not be touched. It can be regarded as the retirement money given to him by Wei Yang as his "benefactor + follower". However, the condition is that the shares cannot be resold to anyone other than Wei Yang and Blue Whale.
After reaching an agreement, Wei Yang and Lao Xia were both very satisfied.
It was worth it for Wei Yang to spend some money to buy back 15% of the shares, and this was done safely and without damaging his reputation, so General Lao Xia was also retained.
Old Xia was also satisfied. At least Wei Yang's attitude towards him was more moderate. He also received 13 million in compensation and was given some guaranteed shares.
In the future, when Blue Whale becomes bigger, this 2-5% stake may be more valuable than he imagined. More importantly, he can take this money with peace of mind...
(End of this chapter)