In early 2010, "Avatar" was released in mainland China, allowing the entire Chinese film and television community to witness the charm of the film industry.
For the first time, the mainland film market saw the emergence of a movie with a box office of over 1 billion yuan, allowing everyone to see the potential of the market.
Whether in the world film scene or the Chinese film scene, the movie "Avatar" plays an important role.
However, for Wei Yang, he is more concerned about the small screen TV series.
In January 2010, most TV dramas were still shrouded in the shadow of the rebroadcast of "My Love from the Star".
One of the few that has been able to relatively escape the shadow is CCTV, which has taken advantage of its platform.
This year's CCTV opening drama is "The Founder", directed by Kang Honglei and produced by the Air Force Political Department, which has been in the limelight since "Wulin Waijia" and "The Story of the Kitchen Team".
This drama tells the story of oil development, and is a mainstream drama in the absolute sense.
However, the ratings and influence cannot be compared with last year's "Going West". Instead, the more talked-about drama of the year, CCTV-8's opening drama - "The Myth".
This drama, which has the same name as the movie "The Myth", already has a certain IP influence and is a relatively novel time-travel theme. It became very popular as soon as it was launched.
Wei Yang, who became famous because of "My Love from the Star", can be said to be the most outstanding one among the new four handsome boys.
But even so, he did not completely suppress Hugo.
Although "The Legend of Sword and Fairy 3" was only recently aired on satellite TV, it was definitely the TV series with the most reruns on local TV stations last year. I'm afraid "The Hidden Corner" has to take the back seat.
If we were to choose the most popular TV series in 2009, I'm afraid no one could surpass "My Love from the Star", but if we had to add a "one of", it would definitely be "The Chinese Paladin 3".
This drama made the three beauties of The Legend of Sword and Fairy famous, and naturally also brought great popularity to the male lead Hu Ge.
Now the ratings of "The Myth" have exploded again. Although the character of Yi Xiaochuan is not likable, the exposure and achievements are real. It also prevented Hu Ge from letting Wei Yang leave him far behind, but instead he followed closely behind.
However, in the eyes of outsiders, Hu Ge is still one level behind Wei Yang.
The reason is that "My Love from the Star" is not only popular in China, but also abroad.
Since "My Love from the Star" was aired on South Korea's KBS TV station in December, the ratings have performed quite well.
From around 24% at the beginning of the show to 38.4% at the finale a few days ago.
I should explain here that the ratings data in South Korea is not consistent with that in China. Generally speaking, a rating of 10% is almost passing, 20% is considered good, and above 30% is considered high.
Many super phenomenal works have to reach 40%, and even have the chance to reach 50%.
But then again, there are not many dramas that can reach this level and rank among the best in the entire history of Korean dramas.
Judging from the ratings, it is already remarkable that "My Love from the Star" can reach nearly 40%.
Don't forget, this is a Chinese TV series.
Although the core selling point of the original Korean drama is still there, Wei Yang must have taken care of the Chinese audience when adapting the script. There are many jokes and laughs that domestic audiences understand very well, but foreign audiences may not particularly appreciate them.
Even if the TV station dubbed it into Korean, it would still be inferior to the real Korean drama, and would invisibly lose some ratings.
In fact, in the original time and space, the Korean ratings of "My Love from the Star" were far from breaking the historical record, but it was still among the best that year.
What’s more important is that the biggest point of “My Love from the Star” is not the TV channel, but the online platform.
And now "My Love from the Star" has received the same treatment in South Korea.
This drama is much more popular online than on TV!
Before the translated version of "My Love from the Star" was fully released, the drama had already topped the popularity list of the broadcasting website Wavve and swept the Korean Internet in a very short time.
On New Year's Day, the number of searches related to "Professor Gu" in South Korea ranked first on the Korean Internet.
Fan Qianqian's fans increased hundreds of times in a short period of time, and even boosted the number of views on Korean websites for "My Fair Princess" and other films and TV series she starred in.
After Wei and Fan's clothing styles became popular in China, they also spread to South Korea. Several brands had to urgently transfer goods from overseas to meet the demand.
Fried chicken, which was already very popular in South Korea, is now selling like hot cakes. There are long queues every day, and even the price of chicken has become more expensive.
Currently in Korean high schools and universities, if you don’t know Professor Gu and Fan Qianqian, you will become a loner.
Even politicians would add a few lines from "My Love from the Star" when giving speeches to please the public.
In addition to South Korea, Japan's "My Love from the Star" is not as popular as South Korea, but it also performed well.
The relevant broadcast data ranked among the top in Japan, making it one of the most popular TV series in Japan at the beginning of 2010. Wei Yang's own popularity in Japan jumped from almost nothing to become one of the most popular Chinese stars in Japan.
What’s even more interesting is that according to reports reprinted from Japan, “Professor Gu” played by Wei Yang is particularly popular among Japanese aunts.
In a popularity vote among women aged 40 to 50 regarding foreign artists, he ranked second and first in Asia, beating out King Andy Lau and Jackie Chan.
It is said that a travel agency launched an event to travel to China to meet Professor Gu, and Japanese aunts flocked to sign up.
A domestic idol joked that if Boss Wei couldn't make it in China one day, he could have been a male model in Japan last year, and maybe he could have become a trump card...
In Asia, China, Japan and South Korea are the trendsetters of entertainment, with the latter two even ranking higher.
Malaysia, Thailand, Singapore, Vietnam...even North American film producers or operators have sent people to contact Blue Whale.
Even Hong Kong and Taiwan, which China had previously failed to capture, have now immediately changed their attitudes and want to introduce "My Love from the Star".
But the market ceiling is here. Even if all these copyrights are sold, we won’t make much money, but the key is to open up the market.
You can't make too much from one drama, but Blue Whale doesn't just make one drama. If you open up channels, future dramas can also be sold, and you can even act as an agent for other companies' dramas. Small amounts add up to a lot, and not only can you make money, but you can also make a lot of relevant connections.
In addition, if this drama is released, Wei Yang's personal influence will also be greatly enhanced.
Fame, status, commercial value, overseas halo... Wei Yang is not yet so awesome that he can ignore these.
It has been said more than once before that in the entertainment industry and even in the domestic market, foreign merchants are more likely to come to you to chant, and the strategy of exporting and then selling domestically has been proven to be effective.
Before, just selling the copyright overseas allowed Fan Xiaopang to take the lead in hyping it up. Now that it has become truly popular in Japan and South Korea, one can imagine the halo around Wei Yang and the other.
Hu Ge, who had just shown up, was suppressed again in an instant, and even the senior Huang Xiaoming felt a sense of crisis.
That is to say, Wei Yang's foundation is still shallow, and he has no bonus from the film industry. Otherwise, Huang Xiaoming would not only feel a sense of crisis, but he would also have to give up the title of the number one young actor in mainland China.
Read the original text at Liu#9@书/吧!
Even now, Huang Xiaoming has to stay out of the spotlight for a while, otherwise, with the popularity of "My Love from the Star", anyone who competes with Wei Yang for popularity will suffer.
…
Wei Yang didn't care about the turmoil outside, and he was not even interested in the title.
This thing is a target. Whoever holds it will be watched by everyone. Even if no one bothers you at its peak, once something happens, everyone will come to step on it.
Huang Xiaoming was in office for a few years, but things turned out to be a mess afterwards. Of course, there were many reasons on his part, but it is hard to say that there were no other people who helped to blacken him online at that time.
At her peak, Fan Xiaopang was known as the number one female star in mainland China, but when something went wrong, everyone blamed her for her failure.
Of course it's not just them. Any popular star will have many enemies and people who are unhappy with him/her. It's inevitable in the world of fame and fortune. Wei Yang also knows that he/she cannot avoid it, but he just doesn't want to be too high-profile.
Compared with competing for the title of the top young actor in mainland China, he is more concerned about something else.
South Korea invited him and Fan Xiaopang to participate in an event in South Korea, and the offer was very high, Wei Yang alone was offered 2.4 million.
And this is not just one brand, there are three brands in total, and there is also a variety show. In addition, there are related arrangements with domestic brands, and of course, there are labor fees.
Wei Yang calculated that this trip to Korea would take about six or seven days and he could earn tens of millions.
Well, before tax...
Fan Xiaopang had definitely done just as much. She simply dropped the crew that was preparing for the drama and called Wei Yang twice a day to ask him to go to Korea with her to make money.
She could go by herself, but the price and influence would definitely not be as sensational as if two people went together.
Wei Yang checked the brand and found that there was no problem, and the offer was indeed very generous. When he returned from South Korea, he could have a prosperous new year.
So Wei Yang agreed decisively, and he even brought Fan Xiaopang's team and domestic brands to contact Japan.
Aren’t they said to be very popular in Japan? Since they are going abroad, they might as well have a pot of tea.
It's no wonder that there are actually a few people interested in Japan, and now the parties are stepping up negotiations. After the trip to South Korea, they will go to Japan. If all goes well, they may be able to make three or four million.
The organizers in South Korea were very particular and directly sent a private plane to pick up Wei Yang and Fan Xiaopang.
The latter was very curious about the private jet and looked around. It was also Wei Yang's first time to ride one, but he was much calmer than her.
"It's not a rare thing. If you want it, just buy one yourself."
"I can't afford it."
Fan Xiaopang is wealthy, but not much more than Wei Yang. Besides, she is not like Wei Yang who has cheats, so who knows how much she can earn in the future. She dare not spend lavishly.
Wei Yang smiled: "That's easy. I'll buy one later and give you something new."
"Blow it."
Fan Xiaopang didn't believe it at all. Nowadays, a private jet costs at least tens of millions, and most people can't afford it.
Even if Wei Yang can make money, who can guarantee that all his works will be as popular as "My Love from the Star".
Seeing that she was not convinced, Wei Yang made a bet with her. Fatty Fan accepted the invitation: "Place a bet. If you lose, you must do me a favor in return."
"No problem, but the premise can't be too extreme."
Wei Yang agreed readily, then looked at the plane with interest. The plane was large and spacious.
"Last time, after discussing the Mercedes-Benz endorsement, I measured the space and it felt good. This time I want to win and try the feeling of flying in the sky."
Fatty Fan rolled his eyes at him and pulled him up: "Why do we need this later? Let's go to the toilet..."
Ask for a guaranteed monthly ticket, thank you everyone (End of this chapter)