After Wei Yang became popular, especially after entering Asia, his commercial value skyrocketed and fashion resources came to him uninvited.

For example, three of the so-called five major men's magazines in the fashion circle are in contact with Wei Yang.

However, Wei Yang is not keen on this.

Of course, he knows the benefits of fashion resources. Fashion resources can make money, improve one's status, and increase commercial value. They are very important for a star, and can even be a fundamental improvement.

For example, the choice of high-end luxury endorsements depends largely on the celebrity’s influence in the “fashion circle”.

Because the user base of high-end luxury brands is not the general public, but the bourgeoisie.

Most followers of this relatively niche circle of fashion are people of this class or aspire to be in this class.

You sell a brand-name bag for hundreds of thousands, but to ordinary people, this is crazy. It's just a little leather and cloth, why is it so expensive?

But for many people, she feels that this involves art, fashion, brand, thought, personal values, emotional perception, etc., and she thinks it is worth the money.

We are not discussing which idea is more correct here, but for celebrities, starting from practical interests——

The better your fashion resources are, the more money you can make, the higher your status will be, and there will also be a certain potential halo of honor bonus!

That’s why celebrities are so eager to get these fashion resources and their fans are fighting over them every day.

Who has more covers, who has a Grand Slam, who is the first to have a Grand Slam, who has a grand slam, who has more haute couture clothes, who has more luxury endorsements…

In fact, to a certain extent, these quarrels are similar to those over who has higher box office, who has better ratings, and who won the Best Actor or Best Actress award.

It’s just that because fashion resources tend to favor popular celebrities, it has become a battlefield for major traffic.

And these traffics are incomparable to anything else, and it is easy to be killed in seconds by competing in box office, ratings, and awards, so the only thing left is to compete on who has shot more magazines, so that to outsiders who don't understand the relevant situation, it becomes more of a "self-entertainment."

Wei Yang is not interested in shooting for fashion magazines or some of the fashion resources behind them, because he is on a different path from ordinary artists, and these so-called high-end status and benefits have limited appeal to him.

Although Boss Wei’s capital is not qualified to be called capital now, he is already on the road.

No matter how high-profile a star is, don’t most of them still work for capital?

Not to mention the benefits, the price of a high-end endorsement is not low, even comparable to the salary of a star for one or even several movies, and it is one of the main sources of income for stars.

But for Boss Wei, who has already gotten on the right track and whose profits mostly come from business operations, that's all.

Even because of the popularity of "My Love from the Star" and his super strong ability to sell goods, Wei Yang was favored by several high-end luxury brands and became the spokesperson for Gucci at an early stage.

You should know that high-end luxury brands generally have a certain observation period for their spokespersons.

During this period, artists must demonstrate sufficient strength to prove their commercial value and eventually win endorsements.

Even before that, artists have to find ways to squeeze into the fashion circle and gain enough exposure and presence in order to enter the sight of major brands, and fashion magazines are one of the key factors.

People like Wei Yang skipped most of the normal procedures and directly won the endorsement. The speed was so fast that it may not break the record of Chinese stars, but it is also extremely rare.

The reason is that "My Dear Lord" is too popular. Not only does it have the ability to export goods, but it is also very popular in Asia. Several brands are competing for it, so there is no need to talk about an inspection period.

Wei Yang is relatively lucky. The competition on Fan Xiaopang's side is more intense. The various conditions he promised would make all the celebrities jealous and crazy.

So, everything has two sides.

When celebrities hope to reach a higher level with the help of fashion resources, they will definitely have to flatter fashion magazines and brands.

But when a star becomes famous to a certain extent, he or she will be scrambled for by all parties, and they will take the initiative and the people who make the conditions will change.

Wei Yang does not have high demands for fashion resources, but those people are very envious of Wei Yang's popularity and influence.

Before, when various fashion magazines approached Wei Yang, he only found time to shoot one, and he turned down or postponed the others because of his busy schedule.

If any other ordinary star dared to put on airs like this, these magazines would have to ban him. But facing Wei Yang, who is extremely popular and one of the most popular people in mainland China, these people just endured it.

Wei Yang doesn’t have time, so let’s just wait.

Even "Fashion Men", one of the top five men's magazines, saw that Wei Yang had no time, so they took their team to Hengdian to rent a studio and completed the cover shoot during Wei Yang's break from filming.

Although Bazaar Men was not in such a hurry, it was also pushing for it. Especially after knowing that Wei Yang had finished filming, the person in charge went straight to Blue Whale Company to block him.

Wei Yang was not very interested in these magazines, but there was no reason for him to refuse the money.

Shooting for magazines has limited effect on him, but it is always beneficial. He does not just rely on one or two high-end luxury brands for his livelihood. If the conditions and schedule are right, he can cooperate with one or two.

…

"Okay, thank you Teacher Wei, thank you for your hard work..."

After being busy for most of the day, Wei Yang changed more than a dozen sets of clothes and his eyes were almost dizzy. Finally, he finished the work and the person in charge of "Bazaar Men" came over personally to thank him.

Wei Yang took off his red suit, exchanged a few words with the other party, and then politely declined the other party's invitation to dinner.

"I'm so sorry, I have work tonight and I have to rush. Sorry, sorry."

"It's okay, this is a small gift from our magazine. We look forward to our next cooperation."

"Thank you very much."

Wei Yang took the gift box handed over by the other party, said a few more polite words, and then left the filming site with his assistant bodyguard.

After he left, the person in charge of Bazaar Men couldn't help but let out a long sigh: "Finally it's done."

The assistant beside him also put his mind at ease, and said with a sigh: "Actually, this person is very difficult to hire, but in person he is quite nice to get along with, very easy to talk to, and very dedicated to his work."

Many celebrities dare not offend magazine executives, but they are not so polite to these staff members in private, and many of them cause trouble.

Even if the magazine's top management knew about it, they would turn a blind eye and would not stand up for their employees.

Wei Yang was so difficult to invite before that the entire Bazaar Men's team was a little worried, thinking that they had encountered another difficult person and had already figured out how to deal with "Wei the King of Hell".

I didn't expect Wei Yang to come and cooperate with the work. He was very nice to the staff and even treated the team with drinks and snacks at noon.

"I guess he is really busy."

The person in charge also felt that Wei Yang was easier to get along with than many celebrities, and that he did not reject their family, but had turned down almost all magazines. This might not be about being a big shot, but rather about him really not having the time.

"It's a pity that he didn't accept the invitation. Nora's dress was bought in vain. It cost more than 20,000 yuan."

"She really thinks she can hook up with Wei Yang. She really thinks that he is one of those rich guys in Sanlitun who started from scratch and is worth over 100 million yuan. Such a person would be in her way."

"Why not give it a try? Even if you don't get any benefits, you'll still have a good face."

The person in charge was stunned for a moment, then nodded in agreement: "That's right."

This work is organized and uploaded by Liujiu Book Bar~~

It's not just the face, Wei Yang is also a big star, and the halo of his identity makes it even more exciting.

Thinking of this, the person in charge suddenly reacted: "Since Wei Yang didn't accept the invitation, maybe he realized this and was on guard."

The two looked at each other, as if they realized the truth...

…

On the other side, Wei Yang and a few others came out to the parking lot and saw several young men and women taking pictures around his Maybach.

Cui Jun frowned and was about to go forward, but Wei Yang stopped him: "Go ahead and take the photo. They are all kids. Didn't you see that they were deliberately blocking the license plate? They probably didn't recognize it."

The studio they came to was near Shanghai's famous commercial district, with countless luxury cars passing by and many people checking in and taking photos.

Wei Yang understood this mentality very well. He had done this kind of thing when he was young in his previous life, so he was more tolerant.

Several people stopped where they were and watched a few others take a quick photo of the Maybach, then immediately went to take a lot of photos of a green Maserati next door.

Boss Wei was a little disappointed: "Sports cars are still cool, Maybach models look old-fashioned."

Wei Fei smiled and said, "You should buy one too."

"I don't have time to buy it. It's just gathering dust in the garage. Let's go."

Wei Yang and his companions came to the Maybach, opened the door and got in. Wei Yang, who was wearing a mask, waved to the dumbfounded young men and women. Cui Jun stepped on the accelerator and drove out of the parking lot.

"Boss, where are we going?"

Cui Jun, who was driving, asked. Wei Yang looked at the time and realized that it was a bit far to go back to Baoshan, so he directly said, "Tangchen Yipin."

"OK."

Cui Jun turned and headed straight for Lujiazui. The two places were not far apart and arrived in just over ten minutes. Wei Yang made an appointment for tomorrow and got off the car and went upstairs alone.

Following the two new houses in Xiaozhao, Baoshan and Liu Shishi, Pudong New Area, Wei Yang recently purchased a 597-square-meter luxury house in Tomson Yipin.

Wei Yang had thought about buying a house a long time ago. On the one hand, a cunning rabbit has three burrows, but on the other hand, this is indeed a good investment project.

At first, he had no plan to buy in Tomson One, but instead browsed other high-end residential areas and even had his eyes on a house in Cuihu Tiandi, which was why he finally chose Tomson One.

The reason is simple, Tomson Yipin gave him a huge discount!

The sudden popularity of "My Love from the Star" has greatly increased the exposure of Tangchen Yipin, and its sales have increased several times compared to the past.

Of course, with the sales base here, even if the sales volume increased several times, only a dozen units would be sold. However, this was a performance that Tangchen Yipin could not even dream of in the past few years.

After all, the size of the house is huge, one unit costs tens of millions, and it is not something that can be bought and sold just like that.

In order to recover funds as quickly as possible, the Tang Chen Group still chose to lower prices, but not as drastically as in the previous life. Prices remained roughly around 70,000 to 80,000 square meters.

At the same time, Tomson Yippin, which tasted the sweetness, also realized the importance of the celebrity effect.

The netizen originally joked and asked Tomson Yipin to give one set to Wei Yang, and the boss of Tomson Group actually listened to this.

Of course, it is impossible to give it away as a gift. Even if Tangchen Yipin is grateful to and envious of Wei Yang's popularity, it is impossible for him to give away tens of millions for free at once.

But you can’t give it away, but you can give a discount!

Just like Wei Yang's house, the normal price should be around 45 million, but Tangchen Yipin directly gave a 35% discount, so Wei Yang was able to get it for less than 30 million.

At this price, Tomson Yipin might not lose money, but Wei Yang would definitely make a profit.

It didn't matter where he was buying it, Tomson First Class was good in every aspect, and with such a big discount, it was not difficult for Wei Yang to make the choice.

So when he went back to school to attend the graduation ceremony last time, Boss Wei took the time to swipe his card and sign a few words, and he became the new owner of Tomson One.

Since buying this house, Wei Yang has been busy filming, and this is the first time he has lived here properly.

The house has a dedicated housekeeper and cleaner from the property company who cleans it regularly, so it is very clean inside and out.

Walking around the nearly 600-square-meter house with five bedrooms and three living rooms, Wei Yang sat alone on the soft couch in front of the floor-to-ceiling window. He made himself a pot of tea, looked at the night view of the Huangpu River outside the window, and enjoyed the quiet solitude at this moment.

“It’s nice to have money…”

(End of this chapter)