The TV drama market has always been dominated by the summer vacation period, followed by the winter vacation period.

Because this involves students' holidays, students are often one of the most important audience groups for many TV dramas.

Among them, the winter vacation schedule generally involves the opening drama of the new year, so it is also a "strategic location" that TV stations attach great importance to over the years.

After all, in the new year, everyone wants to have a good start and good luck.

Moreover, the opening drama of the year is usually in January, most likely before the Spring Festival, and the ratings may directly affect everyone’s mood and well-being during the Spring Festival holiday.

Therefore, the opening drama of the new year is both the "beginning of the year" and the "end of the year". There are too many things to say. If you do well, everything will be fine. If you do not do well, everything will be a mess.

As early as December 2010, various TV stations began to build momentum.

I want to give the Lunar New Year of the Tiger a perfect ending, and to get another jackpot in 2011.

This is true for TV stations and film and television companies.

Last year, Blue Whale achieved remarkable results, and naturally wants to reach a higher level in the new year.

The drama "Eastern Palace" is a big production, and it involves a certain degree of transformation and breakthrough for Wei Yang and the entire company, so everyone from top to bottom attaches great importance to it.

What’s interesting is that this time, “The East Palace” is likely to compete directly with Tangren’s “The Strange Hero Yizhimei”.

After its premiere on a local TV station in December, the latter was directly broadcast on satellite TV and co-broadcast by Shenzhen and Fujian Satellite TV as the opening drama of the new year for the two TV stations.

"The Strange Hero Yizhimei" has the original cast of "The Legend of Sword and Fairy 3" because it stars Liu Shishi and Huo Jianhua.

In addition, Liu Shishi's "Hello, Old Times" has been a hit recently and her popularity is high, making her the most threatening rival of "Eastern Palace" during the same period.

Cai Yinong of Tangren is very ambitious. Last year, Blue Whale was so popular that Tangren seemed a little inconspicuous next to it.

Old Cai was somewhat dissatisfied with this.

Modern dramas are fine, which is indeed Blue Whale’s strong point, but costume dramas are Tangren’s strong point.

Wei Yang is quite popular, but his teammates are not very strong, and the cast of "Eastern Palace" is relatively thin.

With the combination of Huo and Liu, and the brand of "The Legend of Sword and Fairy 3", the publicity and promotion disadvantage of "The Strange Hero Yizhimei" is not that great. If the two compete, Tangren may not lose.

As a result, Lao Cai's bold words were immediately revealed to Wei Yang by the traitor Liu Shishi.

Wei Yang is helpless. The female leads in your crew are all my people. No matter how we fight this battle, he is afraid that Liu Shishi will help promote "Eastern Palace" during the interview...

In addition to "The Strange Hero Yizhimei", "The Three Daughters of the Xia Family", which Wei Yang had previously invested in through Feicui Xia, was also broadcast in Anhui Province in January.

The media also called the three TV series a civil war among the crew of "Chinese Paladin 3".

Demon Lord Chonglou VS Zixuan VS Xu Changqing + Longkui In addition to the above three dramas, it is also worth mentioning "Accidentally Falling in Love with You" which is exclusively broadcasted by Hunan Satellite TV.

This drama is starred by Tianyu's leading actor Zhang Han, who is still very popular after the two parts of "Let's Watch Meteor Shower Together".

More importantly, this drama is adapted from the classic Korean drama "Autumn in My Heart", and the starring lineup is also handsome men and beautiful women, and it is paired with Hunan Satellite TV, the strongest platform, so it cannot be underestimated.

In addition, CCTV-8 probably tasted the sweetness of last year's "The Myth" and launched another drama this year, "The Terracotta Warriors", starring Du Chun and Ady An. With the precedent of "The Myth", this drama is highly anticipated by all walks of life.

So after all this, this year's opening drama can be described as a competition among many heroes and extremely lively.

But even so, "Eastern Palace" starring Wei Yang is still the most popular favorite.

There is no way, Professor Gu is just too popular. The overwhelming popularity of "You Who Came From the Stars" is still impressive to this day, and naturally people are also looking forward to Wei Yang's new work.

Old Cai thought that Huo and Liu could barely fight Wei Yang, but in fact, even if Hu Ge was brought over, they might not be able to win.

Just kidding, he’s a national hit male star who is very popular in Asia. It’s been a long time since we have seen such a popular artist since F4.

Wei Yang usually keeps a low profile and is busy filming. In addition, he hasn’t released any works in a year, so Old Cai made a wrong judgment. In fact, Wei Yang’s popularity and appeal are much stronger than she imagined…

…

On January 2, Wei Yang and the main creators of "Eastern Palace" Guli Nazha, Nie Yuan, and Di Lieba appeared at a university in Shanghai to hold a premiere press conference.

As a result, the auditorium where the press conference was held was packed. Originally, there were seats for less than 800 people, but on that day, at least 1,500 people squeezed in.

At the same time, a large number of fans and onlookers gathered in the school and the playground to watch.

Because the school happened to be in a university town and it was the weekend, so a rough estimate is that at least tens of thousands of people came that day.

Even though most of them were college students with high education, Wei Yang and his team were stuck in traffic for nearly three hours after the press conference before they were able to leave.

Along the way, fans gave Wei Yang so many snacks, letters, flowers, and gifts that he almost couldn't hold all the food in the two nanny cars he was riding in.

And this is despite the fact that many fans didn’t meet him, otherwise they would have to call two more vans to pick them up.

This was also the first time that Rouba and Nazha directly felt Wei Yang's popularity.

They both knew that Wei Yang was very popular. When they were filming "Eastern Palace", there were fans watching almost every day, even when they were filming in Dunhuang.

But at that time, there were only dozens or hundreds of people at most, but this time there were more than ten thousand people, it was crowded and huge, and most of them were girls. Wei Yang's waving of his hands and his screaming and cheering could deafen their ears.

Wei Yang's figure, which was already full of halo, became even more shining in their eyes.

Wealth, talent, and fame are often the best medical treatments for men and women.

There is no need to say much about the first two, but the charm of a nationally famous star who is loved by countless people will continue to be magnified, giving people a certain sense of mystery and desire to conquer.

Wei Yang soon discovered that during the propaganda period, the two beauties from Xinjiang Province were becoming more and more "excessive" in their behavior towards him.

Naza didn't even act anymore. His eyes were getting more and more fiery. Boss Wei sometimes felt like a meat bone being stared at by a dog. Even Rouba, who was relatively restrained before, became much bolder and more outrageous.

During a subsequent recording of a program on Shanghai TV, it happened that the lounge of the program crew was not equipped with air conditioning.

The winter in the south is not as severe as that in the north, but the cold air still penetrates into the bones. Wei Yang is strong and didn't feel anything. Rouba and the others wore thin clothes to look good on camera, so they could not bear it.

When Na Zha went out to accept the recording of a solo interview, Rouba couldn't help but come over. At first he just leaned on Wei Yang, and later he directly hugged Wei Yang with both arms.

"What are you doing?"

Wei Yang frowned and said pitifully, "Boss, I'm cold, I'll just hold you for a while."

"Ahem, this won't happen again."

Wei Yang glanced at the kettle in the room, without saying much, and quietly acted as a human warming pillow.

Rouba still felt that it was not warm enough when he was hugged, so he rubbed against him to try to generate heat through friction. Unfortunately, it was winter and he was wearing thick clothes, so Wei Yang did not feel it very well, which was quite regrettable.

Read the original text at Liu#9@书/吧!

Seeing that Wei Yang still had no intention of resisting, Rouba hesitated for a moment, then became more aggressive. With a red face, he stuffed both hands into Wei Yang's arms, and touched Wei Yang's abdomen through his thermal underwear, expressing some surprise.

"Boss, you actually have abdominal muscles."

Wei Yang said unhappily: "Do you think I'm just joking when I work out? I can't compare with professionals, but I still have some simple muscle shapes. Don't take advantage of me."

After all, they were still in someone else's territory. Wei Yang was afraid of being seen, so he asked Rouba to take her hands out. Feeling that her hands were indeed a little cold, he simply covered them with his hands.

Rouba's face flushed and his eyes were wet: "Boss, you are so nice."

"Stop flattering me."

Wei Yang laughed and scolded, and when he was done covering his hand, he loosened his hand, but Rouba didn't let go, pulling Wei Yang's hand, leaning on Wei Yang and studying his lifeline. Wei Yang also let her play with him, listening to her random analysis.

You know what, this girl's hands are so tender and soft, and the touch is pretty good...

Until Nazha came back from the interview, before Wei Yang could react, Rouba stood up and let go of his hand. He looked back at her, and Rouba blinked at him and made a "secret" shape with her mouth.

“…”

Wei Yang really felt sorry for Na Zha. She was abused by Xiao Zhao and Liu Shishi in turn, and she also had a good friend who wanted to steal her home. It was really miserable.

But he didn't want to intervene in the matter. No matter who stole from whom, his "family" would not suffer any loss...

In addition to Shanghai TV, Sohu Video will also be involved in the promotion of "Eastern Palace".

Probably inspired by LeTV, Youku and Tudou, Sohu's boss Zhang has become much more generous recently.

After the last meeting at the Golden Eagle Awards, he had several special talks with Wei Yang, and eventually spent a huge amount of money to acquire the online broadcasting rights for "The East Palace".

According to rumors, Sohu originally wanted to invest heavily in "New My Fair Princess", but later considered the popularity of LeTV last year and turned its attention to "Eastern Palace".

The online broadcasting rights of "The East Palace" are not easy to grab, especially from LeTV, which has been eyeing them for a long time and has been generous in its offer.

Previously, "My Love from the Star" broke the record by offering a high price of 700,000 per episode. This time, "Eastern Palace" has more episodes, and although the unit price is slightly lower, the total price has reached 30 million.

You have to know that at that time, the average price of online broadcast copyright was around 150,000 to 200,000 per episode, and the number of entire dramas that could be sold for more than eight figures could be counted on two hands.

Although "My Love from the Star" is expensive, it was a huge hit at the time. Although it was expensive, the traffic and popularity it attracted cannot be considered a loss.

But "Eastern Palace" has not been aired yet, and no one knows how it will perform. Spending so much money now is undoubtedly a gamble.

However, Boss Jia was not the only one willing to gamble. Boss Zhang was also very generous. The two sides bid until 33 million. In the end, Boss Zhang made the final decision and won "Eastern Palace" for 35 million.

LeTV had no choice but to buy the "New My Fair Princess" which was currently being filmed for 30 million yuan.

Although this price seems expensive, "New My Fair Princess" is said to have 98 episodes, which means each episode costs just over 300,000 yuan, less than half of "Eastern Palace".

How popular Wei Yang is in the TV drama market nowadays can be seen from this price.

Having received a record-breaking price for the sale of online broadcasting rights, Wei Yang and his team naturally had to provide supporting services.

Sohu bought "Eastern Palace" not only because of the TV series, but also because they were concerned about Wei Yang. Its relationship with Sina is too close now, so if it wants to take advantage of the popularity, it can only spend money.

Sohu sent a special team to Shanghai to interview the main creators of "Eastern Palace" in the form of a live interview.

"Hello, I'm Dapeng, the host of this event, and this is my partner Liu Yan."

Wei Yang met the Sohu team at the interview location, and the two hosts were also acquaintances.

Especially the latter, although not cool, but the high-necked sweater worn close to the body still showed off her domineering curves. With Wei Yang's composure, he couldn't help but take a few more glances at her.

As expected, she is the female star with the most fans! Although Wei Yang concealed it well, several women present were staring at him.

Liu Yan showed a reserved and satisfied smile. Wei Yang was very restrained and stopped at the right time. She did not feel offended. In fact, it was something to be proud of to be able to attract such a handsome man.

But Rouba and Naza unconsciously looked down at themselves, then pouted their lips in a somewhat inferior way.

What's so great about big...

(End of this chapter)