It is unclear whether this data is inflated, but the number is definitely in the hundreds of thousands, and it has sparked considerable discussion on Weibo, Tianya, and Tieba.
As expected, Nazha's revelation that she was attracted to Wei Yang during the filming became one of the highlights of this live broadcast.
As expected, Nazha was severely criticized by Wei Yang's fans, CP and a group of onlookers.
To be honest, although Naza’s reputation is in a mess now.
But her popularity and fame are far better than those of her contemporaries, and even many famous young actresses are no match for her.
Before the broadcast of "Eastern Palace", Nazha's Weibo fans were close to one million. Although her pretty face was important, the most important thing was her scandal with Wei Yang.
Being able to have a scandal with a super star can be of great help to a newcomer.
Not only newcomers, but even popular actresses find it difficult to resist this temptation.
"My Love from the Star" was first aired in December 2009, and it has been more than a year since it was completed. Normally, the CP and scandal hype would have passed their best period long ago.
For example, when they were working on "The Best of Us", Wei Yang and Yang Rong only worked together for a few months before they almost broke up.
Even if "My Love from the Star" was more popular, it wouldn't have dragged on for so long.
But Fan Xiaopang's team has always been thinking about the [Wei Fan] CP, marketing it every now and then, and even Tangren tacitly acknowledged that Liu Shishi was involved in the "love triangle".
This kind of long-term love scandal has a huge impact on female stars. Even if the female stars agree, their teams will persuade them.
But the reason why the two parties tacitly agreed and even fanned the flames is because Wei Yang is popular enough. Creating scandals and forming a CP with him can bring a lot of exposure, and the benefits far outweigh the negative impact caused by it.
Especially Fan Xiaopang, she herself has a bad reputation and doesn't care about any scandals. The longer she is tied to Wei Yang as a CP, the more she can benefit from Wei Yang's positive image, and she can continue to enjoy the character filter of "My Love from the Star".
So not only is Fan Xiaopang willing, her team also does not want to separate from Wei Yang easily.
Similarly, for Wei Yang, his collaboration and scandal with Fan Xiaopang can also bring him a lot of exposure.
Especially since he had been filming all year last year and was not very active, Fan Xiaopang has made a great contribution to maintaining his popularity and exposure.
Liu Shishi's situation is rather special. Unlike Fan Xiaopang, whose reputation has long been ruined and who doesn't care about scandals, her current style is actually leaning towards the jade girl style, and romance rumors have an impact on her.
But the key point is that she formed a couple with Wei Yang when she debuted, and they were hyped up as a golden boy and a jade girl. This was something many fans knew before they got into the fandom, so the negative impact could be relatively controlled within an acceptable range.
Given Fan Xiaopang and Liu Shishi's current status, this is already a problem, let alone a newcomer.
You know, "Eastern Palace" has not been officially aired yet, and Nazha is still an amateur with no works. Just relying on the scandal with Wei Yang, she has nearly one million fans on Weibo. Although quite a few of them are black fans, Nazha's story of fame is legendary enough.
This has also attracted more and more people to realize Wei Yang's popularity, and some even considered learning from Nazha's approach.
But this kind of thinking is probably wishful thinking.
Boss Wei doesn't have scandals with everyone. Although he doesn't reject the image of a scumbag, it also has negative effects on him.
Liu Shishi is his girlfriend, Fan Xiaopang is mutually beneficial, each has its own advantages, Naza is a newcomer in his company, he is here to make money
These three can make Wei Yang make sacrifices. If it were anyone else, Wei Yang would just be wasting his energy.
Random attempts to gain popularity, fan outcry and lawyers' warning letters are no joke.
Of course, if it can bring benefits to Wei Yang, such as spending tens of millions or exchanging some good resources to ask him to help hype up the product, Boss Wei is still willing to sacrifice his reputation...
For an artist, being a black celebrity is not necessarily a bad thing. At least it is much better than being ignored by everyone, especially this kind of "black celebrity" which is not serious.
Many producers don’t care about your reputation, they only care about whether you are popular.
The best example is that Nazha received script invitations before "The East Palace" was aired.
However, Blue Whale did not let Naza take random roles. The current scripts are not good projects. If she wants to take a role, it will not be too late after "East Palace" is broadcast.
…
When Wei Yang and his team were promoting "The East Palace", "The Strange Hero Yizhimei" was aired first, but the ratings were not as good as expected.
During the three days of broadcast, the average viewership ratings remained between 0.6 and 0.8.
This result is good for an ordinary TV series, but considering the cast + Tangren’s signature brand, and the schedule of the opening drama of the year, it is really unacceptable.
To be honest, the quality of this drama is actually quite good. The plot and character settings are all good, and it even feels a bit like an ancient version of a superhero to a certain extent.
But even with the popular Liu Shishi, the show still failed to gain popularity.
That means there are big problems with Tangren’s publicity and promotion, and the style of the entire drama is not accepted by the current market and the public.
The first broadcast failed, and Cai Yinong, Huo Jianhua and Liu Shishi were all in a bad mood.
You should know that after "The Legend of Sword and Fairy 3", the reviews of several works by Tangren did not achieve the expected results.
The previous version of "Tianya Zhinu" was broadcast on Jiangsu Satellite TV, with an average viewership rating of 0.6. The subsequent replay rate and online popularity were also very limited, and it flopped silently.
Yuan Hong was later not liked by the Tang people and his ranking was not as good as that of newcomers, which was also largely related to this drama.
Because he was the male lead in the drama "Tianya Weaver Girl", and the ratings were not good, it further proved that he did not have the ability to carry a leading role.
Not only Yuan Hong, this drama also had a great influence on Tangren. Cai Yinong had a verbal battle with Dead Girl before, and was ridiculed by Dead Girl because of this drama.
Even though "Beauty's Rival in Palace" caused Wei Yang so much trouble, its ratings still exceeded 1, and the subsequent replay rate and online broadcast data were also good.
If it hadn't chosen the wrong opponent and been criticized by everyone, it would have been considered a successful small hit.
No film and television company in the entertainment industry can have all its projects succeed, but the failure of two key projects in a row is not a small problem.
Not to mention that Tangren now has several strong opponents such as Blue Whale and Dead Girl. If they fail one day, it is very likely that they will destroy the early advantages accumulated over the years.
Cai Yinong had complicated emotions, and Huo Jianhua was not in a very good mood either, but he still attached great importance to this drama.
After "Chinese Paladin 3", Wei Yang and Hu Ge each had a hit new work, but his several works received mediocre response and his popularity was obviously lagging behind.
I thought "The Strange Hero Yizhimei" would be a booster for him to catch up with Wei and Hu, but I didn't expect it to be a half-dud.
Liu Shishi has the best mentality. Although she is disappointed that the TV series did not become a hit, she still has "Hello, Old Times", so the cold reception of this drama has limited impact on her.
One of the most popular dramas, "The Strange Hero Iljimae", was the first to fail, which also made many TV dramas in the same period both happy and surprised.
Read the original text at Liu#9@书/吧!
The good news is that there is one less strong opponent, but the shocking thing is that this lineup + quality did not explode. So what should they do?
"The Strange Hero Yizhimei" was broadcast on January 2nd, and on the 4th, Hunan Satellite TV's opening drama of the year "Accidentally in Love with You" was broadcast.
The ratings for the first broadcast exceeded 1, and in a short period of time reached 1.3, ranking first in the ratings for the same period for three consecutive days.
This completely shattered the original suspicion that the poor reception of "The Strange Hero Yizhimei" was due to the sluggish market at the beginning of the year.
But to be honest, although the ratings were nearly times higher than "The Legend of the Condor Heroes", the popularity of "Accidentally in Love" was not much better than the former.
Strictly speaking, the latter's ratings success is more dependent on the excellent platform of Hunan TV.
After the fermentation of many hit films and TV series and several popular variety shows in the past two years, Hunan TV has accumulated a large number of fixed audiences and basically occupies a dominant position in domestic satellite TV.
For a normal provincial satellite TV station, it is very good if a TV drama can break 1. For non-first-tier and second-tier TV stations, this data may even give them a chance to compete for the annual drama title.
As for the Hunan Provincial TV Station, although breaking 1 is not the passing line, it is not worth making a fuss about either.
According to incomplete statistics, the annual average ratings of Hunan Satellite TV's prime time in 2010 was 0.92.
Approximately twenty-one TV series were broadcast throughout the year, and more than 70% of them had an average viewership rating of over 0.8, more than 30% had a viewership rating of over 1, and only one had an average viewership rating of less than 0.5.
Therefore, the ratings data of "Accidentally in Love" is largely due to the influence of Hunan TV Station.
The performance of two popular works that were more valued by the outside world was not satisfactory. Instead, the previously inconspicuous "The Three Daughters of the Xia Family" showed the momentum of becoming a hit.
This idol drama starring Tang Yan does not have a very good reputation, and its Douban score is not even comparable to "The Strange Hero Yizhimei". The plot has been criticized for being bloody and shocking, but it still attracts many viewers.
After the broadcast, the average viewership rating quickly stabilized at 0.9, and is expected to break 1. It has remained in the top three during the same period, slightly inferior to "Accidentally in Love" and firmly suppressing "The Strange Man".
Although the word-of-mouth and ratings are not outstanding, the online popularity and discussion of this drama are far superior to the previous two works.
As mentioned before, ratings do not represent everything, especially for a single broadcast of less than a month. The data may be affected by various unexpected events.
The ratings of "The Legend of Sword and Fairy 3" on satellite TV are not very high, but no one would think that it is not popular.
Therefore, ratings are only one of the criteria for evaluating the success of a drama. It is necessary to consider many aspects such as replay rate, public discussion, media exposure and online broadcast data to determine whether a drama is a hit.
Saying that the drama "Strange Hero Iljimae" is a failure is not just because of its low ratings.
The most fatal thing is that apart from its good word-of-mouth rating, it has almost no significant influence online or offline.
The same goes for "Accidentally in Love". Although it had impressive ratings, its online popularity and other aspects were not outstanding. It can only be considered a minor hit and is still quite a distance away from being a blockbuster.
The reason why "The Three Daughters of the Xia Family" is said to be a hit is because its online data and related discussions are very good.
The drama is broadcast simultaneously on four websites, namely Youku, Sohu, Tudou and iQiyi, which was established last year.
Well, it’s still called strange now.
As soon as the TV series was launched, it received nearly 10 million views in a short period of time, and ranked in the top ten in the click rankings of all the websites where it was broadcast. Youku ranked first, Tudou ranked second, Sohu and iQiyi ranked fifth and sixth respectively.
In the Baidu search index list, the entry for "The Three Daughters of the Xia Family" has jumped from 37th place before the broadcast to the top five.
On Baidu Tieba, the [Xia Family Three Daughters] Tieba has become one of the fastest growing Tieba bars, with over a thousand new posts added daily and the number of followers nearly doubling.
The number of posts on Weibo and related media reports has increased significantly, and the reputation of several leading actors has also increased significantly accordingly.
Tang Yan alone gained more than 200,000 followers on Weibo in just a few days, and her online search popularity increased several times. She also appeared in print and online media reports for many consecutive days.
This is the treatment and impact that a popular film or TV work should have...
However, Tang Yan and "The Three Daughters of the Xia Family" were not happy for too long. On January 12, the much-anticipated "Eastern Palace" finally premiered on Shanghai Satellite TV...
The next chapter will be posted in the evening (end of this chapter)
