Although it was a pity that it did not break 4 in the end, this is the second only to "My Love from the Star" in the ratings of local satellite TV stations in recent years after the ratings statistics methods became more scientific and rigorous.

Even though it is only early February, "Eastern Palace" does not dare to claim that it has won the 2011 national satellite TV ratings championship, but it is definitely a strong contender.

Even as CCTV's ratings statistics method has begun to change this year and the data calculation method is similar to that of satellite TV, "Eastern Palace" may not be unable to compete for the true "national ratings champion".

In addition to the impressive ratings for the premiere, the online broadcast data of "The East Palace" is also outstanding.

Before the finale was aired, the number of exclusive views on Sohu had already exceeded 1 billion, and was still rising rapidly.

It is said that Youku, LeTV and even Qiyi are negotiating with Sohu about the distribution of the copyright of "Eastern Palace".

Sohu spent 35 million to buy "Eastern Palace", which was a considerable expense for the Sohu website.

You should know that at this time, the so-called VIP membership services of various video websites are still in the trial stage.

People are used to getting things for free, and if you charge exorbitant fees, they will get angry and watch QVOD.

Therefore, the main revenue of each video website is still based on traffic and advertising.

Sohu has currently reaped the biggest benefit from the popularity of the first broadcast of "The East Palace". Although there are many benefits to holding the exclusive copyright of "The East Palace", distributing the copyright can also make some money back at the same time.

What is right and what is wrong depends on the decision made by Boss Zhang.

However, from Wei Yang's perspective, he naturally hopes that Sohu will distribute it. After all, he has made his money, and multi-platform broadcasting will definitely be more influential than Sohu's single platform.

The brilliant performance of "Eastern Palace" on television and the Internet also made this drama a hit drama at the beginning of 2011. It not only successfully dominated the screen, but also triggered countless discussions.

As for the finale of "Eastern Palace", there were 5,000 related posts on Tianya in a short period of time.

Keywords such as [Qu Xiaofeng commits suicide] and [Li Chengyin values ​​his country over beauty] became popular search terms on Baidu, and [The finale of "Eastern Palace"] directly topped the Baidu search index list.

The audience and netizens were deeply saddened by the suicide of the heroine Qu Xiaofeng. Naza's Weibo and Tieba were full of reluctance and pity for this character.

As for the male protagonist Li Chengyin, the group broke out into three factions.

One group accused the male protagonist of being ungrateful and a scumbag, and that the death of the female protagonist had no effect on him.

One group supports the male protagonist's decision, believing that this is what a qualified emperor should do. Besides, the male protagonist is not a scumbag. He has always loved the female protagonist and has never married. He is just more worried about the people of the world.

There is also a centrist group that thinks that neither the male nor the female protagonist is wrong, and that the drama itself is a tragedy at its core, and it talks about a sense of fatalism.

The male and female protagonists are truly in love, but their identities, circumstances and responsibilities push them step by step to the final outcome.

But no matter how fierce the argument is, it is undeniable that the character of Li Chengyin in "The East Palace" has been established.

He is cold-blooded, cruel, sinister and treacherous, and will do anything to the extreme, but he cares about the people and is a lovesick woman, and there is always a soft spot in his heart.

This character, with great contrasts and contradictions, as well as a bit of loneliness and sadness, is very charming.

Even those viewers who cursed Li Chengyin did not necessarily hate him. They were more heartbroken for the heroine and could not accept the ending where the hero and heroine did not end up together.

There is no doubt that this is another ace role that has won Wei Yang a lot of fans in his career after Professor Gu.

Perhaps her large-scale influence is weaker than Professor Gu's, but she has more loyal fans, including a considerable number of male fans.

It is not an exaggeration to say that after The East Palace became a hit, someone organized a vote to rank the most handsome ancient costume actors on Hupu, the main site for straight men.

Ranked first is Bai Gu from "The Return of the Condor Heroes", second is Jiao Enjun from "The Lotus Lantern", and Wei Yang, relying on the momentum of "The East Palace", came from behind and won the third place by beating Zheng Shaoqiu from "Chu Liuxiang".

In the previous Tianya Forum selection of "Nan Jiao and Bei Gu, the Four Beauties of Tianya", there was some controversy as to who was better, Wei Yang's Chonglou or Huo Jianhua's Xu Changqing, and Wei Yang had the overall advantage.

Now many Tianya netizens have suggested that the Four Beauties of Tianya could kick Wei Yang out.

After all, the four beauties are selected for supporting roles. Now that Wei Yang has the charming and handsome protagonist Li Chengyin in "Eastern Palace", he should be listed alongside [Nan Jiao and Bei Gu], so just add [Zhong Wei Yang] at the end.

The majority of female fans also gave high praise to Wei Yang's ancient costume look.

Wei Yang has about 40 to 50 costumes in "Eastern Palace".

In the early period, he was clean and refreshing, sunny and cheerful; in the middle period, when the prince was fighting for the throne, he was gentle, elegant, capable and shrewd; in the later period, he defeated his enemies repeatedly, was solemn and dignified; and in the end, he ascended to the throne with majesty and loneliness. His styles are diverse and his temperament is changeable.

Especially in the later period, Wei Yang's shapes are mostly dark black, either gorgeous and exquisite, or solemn and profound. They can be described as dragons and phoenixes, handsome and beautiful.

Posters and stills of Li Chengyin are flying all over the Internet, and many fans are clamoring that they will know who the handsome emperors are when they read online novels in the future.

There is even a famous joke on Weibo - why the heroine Qu Xiaofeng can't kill Li Chengyin, because she can't bear to do it when she sees his face.

There are also some useless people who said that Qu Xiaofeng was already firm enough and if they were in his place, they would have probably already been obedient queens.

With two consecutive hit works and roles that attracted a lot of fans, Wei Yang has become the most popular young actor in mainland China and even in the Chinese-speaking world.

Blue Whale and Lei Chun were bombarded with invitations for variety shows, scripts, endorsements, commercial activities, etc.

…

Baoshan, Blue Whale Wei Yang, who had only been in his hometown for a few days, was urged to end his annual leave by a series of calls. He looked at the report in his hand with great resentment, but soon, a smile gradually appeared on his face.

"The East Palace" became a huge hit, and the second and third round broadcast rights, DVD copyrights and even overseas copyrights were almost snapped up.

What makes Wei Yang happiest is that compared to "My Love from the Star", it can be sold at a very low price.

Although we cannot sell it at a sky-high price now due to the market, the room for negotiation has been greatly increased.

At that time, the total revenue from overseas copyrights of "My Dear Lady" was about 10 million. Now, the revenue of "Eastern Palace" must at least double or triple, or even more.

And the second and third round copyrights, patch advertising, DVD copyrights, copyright licensing fees and other miscellaneous income.

After a unified financial calculation, the estimated revenue should be between 55 million and 65 million.

This price is much higher than the original "My Love from the Star".

But it is understandable. The market is booming, prices are already rising, and Blue Whale is no longer what it used to be. After several hit films, its brand is becoming more and more valuable.

Not to mention that the drama "Eastern Palace" has more episodes and a higher cost, so the price will naturally be more expensive.

Wei Yang did the math himself and found that the first round of "Eastern Palace" had 120 million + 35 million online broadcasts, which equals 155 million.

Now other aspects are just estimates. Let's take a compromise, 25 million + 60 million, plus 155 million, which is 240 million RMB.

Read the original text at Liu#9@书/吧!

Not to mention the drama "Eastern Palace", which greatly increased his fame and influence, and brought out a popular young actress Nazar and a new young actress Rouba, as well as the subsequent increases in the value of Blue Whale Company and its works.

"Hahaha!"

Across the office, Hu Ya could hear Boss Wei's hearty and joyful laughter.

Although it is not clear why the boss is smiling, as a secretary, the happier the boss is, the easier life is.

Wei Yang had been having fun in the office for a long time, and before he could think of going out to spend some money, he was blocked by Lei Chun with a pile of documents.

"I've told you so many times, don't give me so many jobs, I won't have time to spend the money I earn."

Wei Yang got a headache when he saw these work arrangements, and Lei Chun couldn't help but smile bitterly.

"I don't want to bother you, but some of them are hard to turn down, some of them pay too much, and some of the projects are more important, so I can't help but report to you."

Wei Yang also knew that sometimes Lei Chun couldn't be blamed, so he asked him to introduce it.

There is no need to say much about activities and interviews. Many of them are official or have backgrounds among the organizers, so we cannot ignore them.

In terms of endorsements, Wei Yang has already taken on a lot, but even so, there are still countless brands and businesses that want to work with him.

Who made him so popular and have so many fans!

Lei Chun and his team carefully selected five or six people who met the requirements, hoping that Wei Yang would admit the best ones.

Wei Yang glanced at the price and it was no wonder that Lao Lei was tempted. He couldn't help but be dazzled by the sight.

Not much, just three endorsements would be enough for him to buy a few more large flats near the Huangpu River...

In addition, Wei Yang took a look at the script invitations, which were mainly for movies.

Compared to last year when he played more supporting roles in commercial films, he is now given leading roles in quite a few commercial films.

The more familiar ones include "The Four" directed by Guangguang, "So Young" directed by a certain Zhao, and "Tiny Times" directed by Guo Xiaosi.

"???"

Wei Yang was a little confused. He could understand the first two films, but what about this one? Lei Chun looked at the information and said, "Guo Xiaosi directed and acted in the film himself. It is said that he admires you very much. You two are both talented people. If you join forces, it will be a hot topic."

The two major writers born in the 1980s are Han Han and Guo Xiaosi. Since Wei Yang is also considered a writer, some people also list him as one of the three major writers born in the 1980s.

From a marketing perspective, Guo Xiaosi + Wei Yang is indeed a big gimmick.

"Forget about that. I'm not interested in his literature about the pain of youth. But can you help me ask if they need investment? Emerald Shrimp doesn't have any spare money."

Boss Wei looks down on "Tiny Times", but making money is another matter.

This series was able to produce four films, and Guo Xiaosi and several production companies made a lot of money. Boss Wei also wanted to get a piece of the pie with the various financial backers behind him.

From the current perspective, although Wei Yang’s status and fame are enough to play the leading role in a commercial film, he is mainly approached by companies like Guangguang that are trying to transform from distribution to production and new directors.

There is no way. Each company and big director's project is watched by a group of people. When the opportunity is right, they will definitely give priority to their own people. Besides, Wei Yang has not proven his box office ability, so he will not take the leading role easily.

However, he was also approached by some non-commercial productions.

Cheng Long's role in "Chinese Zodiac" is the second assistant, which is the role played by the original Korean actor Kwon Sang-woo. "Painted Skin 2" also extends an olive branch, and Chen Kun can choose any role below him.

Even "The Great Shanghai", produced by Bona and directed by Wang Pangzi, which is rumored to have been scheduled to star Huang Xiaoming, has sent an invitation to him to partner with Chow Yun-fat.

This starting point is already very high, and he may even be able to replace Huang Xiaoming. This shows how popular Wei Yang is now.

However, Wei Yang himself was not moved: "I will decline all of these. After the new drama is finished, the company will prepare for its first film."

(End of this chapter)