But Wei Yang doesn't have the time for that. His only goal is to make money, make money, and make damn money.
So, he was filming "Joy of Life" while handling some important projects.
For example, "My Sunshine".
This drama, starring Wei Yang, can be said to be the most valuable project currently held by Blue Whale besides "Joy of Life".
Previously, Jiangsu Provincial Satellite TV wanted to take advantage of the opportunity and offered a high price of 2 million per episode, but Wei Yang refused to sell it.
Now that "Eastern Palace" has become a hit, Wei Yang and Blue Whale have become hot commodities in the industry.
According to the cost of "Come on, Mr. Love", although 2 million per episode is high, there are many buyers, so the price is forced to go up again.
The one who offered the highest price was Jiangsu Satellite TV, which seemed to be determined to get the show.
When "The East Palace" had not yet been aired and "Come on, My Love" had not yet been released, they dared to pay a high price of 2 million per episode.
After the broadcast of "Eastern Palace" and watching some sample episodes, Jiangsu Satellite TV strengthened its mind and raised the price to 2.2 million per episode.
You know, the cost of one episode of "Eastern Palace" is only 2.4 million. Although the unit price is low due to the large number of episodes, the cost of "Eastern Palace" is more than twice that of "Come on, Mr. Love".
As mentioned before, when purchasing a TV series, the platform will consider your costs and will not easily be taken advantage of. The cost of a TV series will affect the selling price to a certain extent.
Shanghai TV and Jiangsu TV offered the same price, and the success of "Eastern Palace" brought great benefits to everyone in Shanghai.
Naturally, they wanted to get Wei Yang's new play into their pockets.
Shanghai TV has no shortage of money, not to mention that it made a ton of money from "The East Palace" before, so it has the confidence to pay a high price.
Finally, there is the Hunan Provincial TV Station. Although "Palace" was a big hit at the beginning of the year, it was overshadowed by "The East Palace", which also made the Hunan Provincial Satellite TV pay more attention to Wei Yang.
Although the price of 2 million per episode is not as high as that in Shanghai and Jiangsu Province, it is still very sincere, not to mention that there are other hidden resource exchanges.
In addition to these three, some other TV stations also made bids, but their prices were lower.
Considering the cost of "Come on, Mr. Love", even with Wei Yang in charge, 2 million per episode is a bit high, and not all TV stations are willing to spend that amount.
Therefore, Blue Whale automatically ignores others and mainly chooses from three satellite TV stations such as Su Province.
The most sincere one must be the Jiangsu Provincial Satellite TV. They have been quoting a high price and have been pursuing him for half a year. Wei Yang cannot ignore it.
Shanghai TV is currently Blue Whale’s most steadfast TV platform partner, and Boss Wei cannot help but consider it.
Not to mention Hunan Provincial TV, the strongest local provincial TV station, and we have had good cooperation with it before.
So sometimes, being too popular can also be a problem. No matter who you cooperate with, you may not offend the other party, but they will definitely have some ideas.
The highest bidder wins is the business approach that Wei Yang advocates, but sometimes it is not always possible to implement it, especially when the business is getting bigger and bigger and becomes more involved with the interests of all parties, there are more things to consider.
Boss Wei had no choice but to try his best to strike a balance.
He discussed with several TV stations to see if they could broadcast the show together, which would reduce the costs for all of them. Of course, the popularity and advertising of each station would also be affected.
Wei Yang had quite a bit of standing at Shanghai TV, so he got the job done without much effort.
Jiangsu Satellite TV also knew that it was not that competitive. If it insisted on broadcasting exclusively, it might end up losing everything. And if it continued to raise the price, the risk would be a bit high. So it decided to quit.
Only the Hunan TV station was used to having the exclusive rights and had sufficient content projects to support it. When it saw that it could not get the exclusive rights, it withdrew from the competition.
Therefore, "Come on, My Love" was sold to two satellite TV stations in Jiangsu Province and Shanghai at a price of 2.2 million per episode.
The online copyright has also been sold, not to Youku Tudou, LeTV or Sohu, but to Penguin Video which is in the preparation stage.
That’s right, after Baidu launched Qiyi last year, Penguin also came on board. Currently, Penguin Video is already in internal testing and is expected to be officially launched in April.
"Come, My Love" was the "good start" they had their eyes on, so they directly offered 30 million + part of the copyright distribution share, which directly stunned their competitors.
At the beginning, the online copyright of "Eastern Palace" was sold for only 35 million, and the nearly 100 episodes of "New My Fair Princess" only made 30 million.
Even if the market has changed in the past six months, it would be difficult for "My Sunshine" with fewer episodes to sell for 30 million, not to mention the copyright share.
But Penguin Video is a newly established company with its own traffic-generating system. It has no shortage of money or traffic. What it lacks is high-quality content that can convert it into regular users and make it famous.
"My Mr. Love" is just an appetizer, the real target of Penguin Video is "Joy of Life".
150 million for the trilogy! When Wei Yang heard the price, he almost went to top up some QQ coins to calm down.
Boss Jia is nothing, Xiao Ma Ge is the eternal god! However, it is too early to discuss "Celebrating Yu Nian" now, and this price does not completely satisfy Wei Yang.
As the most watched project in the industry, Penguin is not the only one willing to invest huge sums of money.
Let’s talk about “Come, My Mr. Love”, this drama has 32 episodes in total and was independently produced by Blue Whale, which means that Blue Whale earned 70.4 million for the first round of broadcasting rights and 30 million for the online broadcasting rights.
Regardless of the subsequent revenue sharing, this is more than 100 million! Other revenues, such as patch advertising + DVD copyright + peripheral authorization + second and third rounds of broadcasting, are difficult to calculate uniformly for the time being because the show has not been aired yet.
But considering that the previous product placement has almost offset the filming costs of "Come on, Mr. Love", the 100 million+ minus taxes and fees is all pure profit.
Even for Wei Yang personally, his salary for the film + screenwriter + copyright transfer fees and other miscellaneous income are estimated to be more than 10 million.
Wei Yang did some calculations himself and found that the personal revenue brought by "Come on, Mr. Love" might be able to compete with "The East is the Palace".
So it’s no wonder that after the hit of “Palace”, Da Mimi and Feng Shaofeng immediately started filming the contemporary idol drama “Symphony of Fate”, and after “Startling by Each Step”, they launched “Startling Love in Every Step” with the original cast.
Low investment, high return. Whether the audience buys it or not is another matter, but the market will buy it!
Every time this happens, Boss Wei can't help but reflect on the fact that he sometimes pays too much attention to moral integrity.
If he is a truly qualified capitalist businessman, even if he does not shoot "My Love from the Star 2", after "The East Palace", he should bring Nazha and several supporting actors of "The East Palace" to shoot a contemporary idol drama to take advantage of the popularity.
Read the original text at Liu#9@书/吧!
Considering the achievements of "The East Palace" and the gimmick of the original cast, the price is definitely more expensive than "Come on, My Mr. Love".
But then again, Blue Whale and Wei Yang's dramas were snapped up by major TV stations at high prices. Popularity is one aspect, but the "golden signboard" that has gradually been formed is equally crucial.
Everyone has a consensus that products produced by Blue Whale/Wei Yang must be high-quality.
The audience will support it spontaneously and even accumulate a group of regular audiences and drama fans. The platform will also feel that although Wei Yang’s products are expensive, they are worth the money.
If Blue Whale follows suit and shoots that kind of popular drama, it might be able to make some quick money, but it will damage its reputation and it’s hard to say how much its future works will sell for.
Considering this aspect, Wei Yang felt that having moral integrity was not necessarily a bad thing.
If you are really greedy, you can cooperate with Keton Tangren. The other party will take the lead, Blue Whale will provide the people, Emerald Shrimp will provide the money, and Wei Yang will hide behind the scenes to make the money...
Compared with the previous works "My Dear Sir" and "Eastern Palace", Blue Whale did not publicize the various benefits of "Come on, My Sir" on a large scale.
The main reason is that Blue Whale Company has already made a name for itself and has no shortage of investors, and Wei Yang has no intention of listing the company.
It is inevitable that flagship projects or blockbuster works like "Joy of Life" will have to create some hype, but for other projects, especially independent productions like "Come on, Mr. Love", it is better to just keep quiet and make a fortune.
However, although Wei Yang and several platforms did not announce the amount, anyone with a discerning eye knows that it will definitely not be cheap.
After several platforms officially announced that "Come On, My Love" would be released in the July summer vacation, some well-known related institutions also made rough estimates.
The current revenue of "My Sunshine" is no less than 80 million! After all, if you don't have the right skills, you can't guarantee your own authority, not to mention that they also have their own sources of information.
This news did not cause as much of a sensation as many people imagined. Boss Wei's crazy money-making in the past two years has made many people numb. Compared with the previous times, some people even felt that it was not up to the "billion-level" and was somewhat lacking.
However, this piece of news made many people believe more and more that what Mr. Wang said about Wei Yang being richer than Wang Xiaofei was true.
It is hard to say how much money Wang has in his pocket, but his family is indeed involved in a lot of debts and lawsuits, while Wei Yang's property is obviously much healthier and cleaner.
There is basically no obvious business debt, and the usual news is about making money...
Many of Big S's haters also took the opportunity to mock Big S for being a little gangster, who was short-sighted and missed a great potential stock in vain and married a fake rich man who looked strong on the outside but was actually weak on the inside.
This statement has been refuted by some people.
Let’s not talk about whether what happened between the two is true or not. Even if it is true, there are still Fan Xiaopang and Liu Shishi ahead of her, so how could it be her turn?
Some people also think that Wei Yang, a self-made man with many achievements, is too high a level for Big S to grasp, and it would be good if she could target a rich second-generation like Wang Xiaofei, who is easier to control.
Wei Yang: “…”
You just have to put an end to this rumor for me, right?
Boss Wei was even a little depressed. In another decade or so, the mattress incident wouldn't be his problem. He didn't want to help "Zhanlan" sell goods...
However, this did not affect Wei Yang too much. He soon turned his attention to other projects, among which the one that caught his attention the most was a project that Jade Shrimp planned to invest in.
This project was arranged by Guangguang Wang, the boss of the film. It is a sequel to a low-budget comedy film directed by a new director and is called——
Lost in Thailand
(End of this chapter)