It was a week later when Fan Xiaopang heard the title of "Love Is Not Blind" again.

The movie's box office on the first day was less than 20 million. However, as word of mouth grew and as a result of the marketing hype during Double Eleven, the box office increased instead of decreasing in the following days, ultimately grossing 150 million in the first week, shocking the industry.

Although the box office in the second week declined significantly, it still exceeded 75 million+. Authoritative organizations estimate that the total box office of this movie will be between 280 and 320 million.

This data is already very terrifying!

At present, Zhang Yimou and Xu Ke's "The Flowers of War" and "Flying Swords of Dragon Gate" have not yet been released. The highest-grossing Chinese-language film this year is "The Founding of a Party" with just over 400 million yuan, followed by "Shaolin Temple" with 212 million yuan.

Regardless of the final box office performance of "Love Is Not Blind", it is already the biggest dark horse of Chinese-language films this year.

What is even more remarkable is that the filming cost of this movie was only 9 million. Excluding the cost, the producer can earn 100 million from the box office share alone.

The investors behind them are so happy. Considering the rate of return alone, they are the most eye-catching this year.

Even Far Cry, which sparked a fan economy during the summer vacation, can't compare to it, after all, the financial base is there.

Even Wei Yang couldn't help but feel a little jealous. It's not like he didn't know about this movie at the beginning, nor did he not want to invest in it.

But the cost of this movie is too low, and Perfect World Pictures, the company behind it, is not a small company. There is no need to seek investment from outside for this amount of money, so he can't invest even if he wants to.

Although he didn't make any money, Wei Yang still asked Blue Whale to study the publicity and marketing of "Love Is Not Blind".

And it's not just Blue Whale, most film and television companies are learning from it.

Such box office dark horses that break the rules have always had their outstanding features, and will naturally be studied and reviewed by various companies to see if they can be copied and followed.

The summer hit "Far Cry" has been defined as a fan economy, and many companies have already started to imitate it.

Including "Becoming Famous" filmed by Wei Yang and Fan Xiaopang, which is also considered a "fan movie" in the eyes of many people.

As for "Love Is Not Blind", in addition to its own quality and chick-job movie style, the outside world has studied it and found that its marketing and promotion methods are absolutely novel and first-class.

The tactic of bundling with Singles' Day is not new. Others have used it before. Some people used it in the early 21st century as well as Valentine's Day.

However, "Love Is Not Blind" fully utilizes new media, conducts large-scale viral marketing on platforms such as Weibo, as well as the increasingly convenient mobile networks, and actively creates hot spots, using selling points such as golden sentences and emotions and interacting with audiences and netizens to impress many people.

So that’s how you play!

This new way of marketing movies has allowed the industry to see a new track beyond the conventional methods of most movies, such as Spring Festival Gala-style premiere ceremonies + celebrity roadshows + online media releases.

More importantly, this strategy can turn passivity into initiative, and the film crew can use more promotional methods.

Wei Yang was not unfamiliar with these methods, and even knew how to upgrade them later.

Blue Whale has used similar methods to promote TV series in the past, but unlike movies, TV series are not so obvious to the outside world.

This time, I took Blue Whale to study, also wanting to eliminate the dross and retain the essence, to spark inspiration, to let the team understand more about how film promotion and marketing works, and to contribute to the "Famous" crew in the near future.

For Wei Yang, Blue Whale started too late and could not get into the theater chain. At most, it could open a few theaters or acquire some shares in the future.

But those are still too far away now. Compared with theaters, establishing a mature distribution team and contacting and consolidating relevant distribution channels are the top priorities right now.

Blue Whale will be making movies for a long time in the future, and it is impossible to always outsource the distribution work to others. When the time is right, it will definitely strive for more initiative.

Wei Yang, who knew what was going on, was not surprised by the success of Love Is Not Blind. Instead, he wanted to learn from it, adjust his team, and plan for the future.

But the outside world is far from being as calm as he is.

Most people don’t care about box office returns and marketing methods. They care more about whether the movie is popular and who is more popular.

Bai Baihe is undoubtedly the biggest beneficiary of this movie.

It turns out he is just a pirated version of Wang Luodan, but now he is even more powerful than the real one.

Some reporters even went to Wang Luodan to stir up trouble, and some even dug up some explosive material from the past.

It is said that Wang Luodan originally wanted Bai Baihe, an old classmate of Wen Zhang, to play the role in "Struggle", which made him famous. However, the latter turned down the role due to traveling.

This is hard to say. After all, with Bai Baihe's connections in the Beijing circle, it is not difficult for her to hook up with Zhao Baogang.

But it’s a bit ridiculous to say that she turned down Zhao’s play and went traveling. After all, she was not a well-known artist at that time. But it’s hard to say. She had just met her singer husband at that time and might have been busy maintaining their relationship.

But no matter whether it is true or false, once this incident happened, it was obvious that Bai's team was stepping on Wang.

The two parties fought against each other in the air, and even implicated Liu Tianxian and Liu Shishi, the two of whom were often "confusing to tell the difference" and often started disputes over pirated and genuine products.

Wen Zhang's movies did not benefit as much as Bai Baihe's, but the movies in which she stars are expected to earn over 300 million yuan at the box office, which is a real achievement.

The movie "Love Is Not Blind" mainly stars Bai Baihe, but the early publicity, materials, and other aspects are all well-known, which is of great benefit to her career.

At this stage, the new generation of male stars in the mainland are being suppressed by the male actors from Hong Kong and Taiwan, and few of them have any outstanding film achievements.

In the circle, the film achievement is automatically a level higher! Although Wei Yang was on par with him before, no one thought that the two were real rivals.

After all, Wei Yang is a super top star and an Asian male god. The reason they are put together is more because they are of similar age and became famous at about the same time. The actual gap between the two careers is quite large.

But after Wen Zhang successfully made a comeback in the film industry, many people have a higher opinion of him and think that he has a promising future and that he may have the opportunity to overtake others in the future.

There are also many people who use him to put down Wei Yang, saying that Wen Zhang is good at both film and television, and his acting skills are outstanding, much better than Wei Yang, etc.

They didn't think Wen Zhang was stronger than Wei Yang, but simply used him to suppress and stimulate Wei Yang.

After all, Boss Wei is so hated that many male artists are suppressed by him and cannot raise their heads. Finally, Wen Zhang shows up and he has to use him as a gun to stab Wei Yang a few times.

Even Wen Zhang himself is not without a sense of pride.

Ever since "My Love from the Star", he has been suppressed by Wei Yang. No matter whether he was the new four little freshmen or the three gentlemen born in the 80s, he was always suppressed by Wei Yang. It cannot be said that he hated him, but he did feel dissatisfied and aggrieved.

He felt very flattered by the praise from the media and netizens this time, and in a subsequent interview, he spoke a true word.

Read the original text at Liu#9@书/吧!

"I think I am the best movie actor born in the 1980s in mainland China..."

It cannot be said that he was wrong in saying this. The two conditions of [born in the 1980s] and [mainland China] eliminated most of his competitors, and there were really few left who could compete with him.

But at the same time, these two words are also very targeted and perfectly summarize Wei Yang.

Especially at this critical juncture in time, it is inevitable that it sounds a bit provocative.

Even if he didn't, the media would still interpret it as a "provocation" and hype it up.

The media and the outside world set the tone, and Wei Yang's fans were very dissatisfied. Your own movie is popular, why are you stepping on our brother? Many people went to attack Wen Zhang, which in turn triggered a counterattack from the latter's fans. Later, even Wen Zhang himself came out to curse and take a tough attitude.

A series of events also made the behind-the-scenes footage of "Love Is Not Blind" particularly lively.

But unfortunately, from beginning to end, the other party, Wei Yang, did not respond and was busy filming in the crew of "To Be Famous".

This action puzzled Lin Gengxin: "Boss, you just tolerate this guy jumping like this?"

Even Wu Jing, who had become familiar with him recently, couldn't stand it anymore: "That's right, just say something, and I'll help you beat him up."

"If you fuck him, what will Xie Nan do?"

Wei Yang made a joke with a nonchalant expression, but Uncle Ge nodded in approval.

"Director Wei has the demeanor of a great general, and he is not surprised by honor or disgrace."

"You praised him, but you just don't bother to pay attention to him."

Wei Yang replied that in his early years, whether he was arguing with Pang Yidian or engaging in a war of words with the dead girl, Wei Yang was always pursuing practical interests.

When there is no benefit, he disdains verbal battles, which are a waste of time and energy.

To be honest, if he responded, he would be giving Wen Zhang face and letting him take advantage of the popularity for nothing.

And even if you scold them, they may not be convinced. In the final analysis, it still depends on hard power. "Famous" is a success, and it wins even without scolding.

Of course, Boss Wei is narrow-minded and remembers everything in his little notebook. If someone gets into trouble later, he will definitely be the one who gets stepped on the hardest.

Fan Xiaopang knows him more or less.

In her opinion, if Wei Yang continued to scold her, it would be a small matter. If he kept it in his heart, who knows what cruel tricks he might use in the future.

And Wei Yang's lack of response was seen by outsiders as a sign of being a general, or perhaps he was waiting to launch a big move.

No one thought that Wei Yang was a coward!

After all, Boss Wei is not an ordinary artist. He is worth hundreds of millions and has countless connections. If Wen Zhang didn't have a godfather and a few cooperative companies to protect him, he would be crushed to death.

Even so, facing Wei Yang's silence, Wen Zhang was the first to back down.

If Wei Yang really started to curse, at least he was venting his anger, and at the same time he was clearly stating his position towards the opponent, which was aboveboard, and Wen Zhang had confidence in his decision.

But Wei Yang never responded, and people couldn't figure out what he was thinking, which made him seem eerie and scary.

However, although he was scared, he did not say anything. Instead, his wife Ma Yili said in an interview that the media had misinterpreted Wen Zhang's meaning and expressed her apologies in a tactful way.

However, Wei Yang still did not respond, but few people noticed that he had started following an actress named Yao Di on Weibo...

(End of this chapter)