Wei Yang and Blue Whale have achieved unprecedented success! The Eastern Palace, which aired at the beginning of the year, won the 2011 annual ratings championship with an average rating of 3.89, surpassing CCTV's period drama Happiness Knocks on the Door, which had a rating of 3.4 and starred by Jiang Wenli and Sun Chun.
This is the first time that Wei Yang has won the annual ratings championship. His previous work, "My Love from the Star", was only the national satellite TV ratings champion in 2009.
This time, CCTV reformed the way it calculated ratings, and Wei Yang was finally able to have a relatively fair fight, becoming the true king of the annual ratings.
However, although "The East Palace" won the championship, CCTV still dominated the second, third and fourth places with its platform advantage, until the fifth place was taken by "Come on, My Love" with a score of 2.61.
The latter is also the undisputed king of dramas on Jiangsu Provincial Satellite TV this year, ranking among the top five in the national ratings. The satellite TV ranking surpassed "Palace" with a rating of 2.52 and ranked second.
It is precisely because of this that Wei Yang’s two dramas ranked the top five in the overall list and the top two in the satellite TV list, and the best thing is that the female protagonists are all newcomers.
The title of "King of Ratings" is not an exaggeration for Wei Yang in recent years.
The currently airing drama "Joy of Life" has further solidified this title.
The premiere ratings were 2.42, ranking first during the same period.
The next day it rose to 2.61, with the best viewership rating exceeding 6, ranking as high as the second to fifth places combined during the same period.
The online broadcast volume was also extremely exaggerated. It is unclear whether LeTV injected water into the ratings or not, but the broadcast volume of "Joy of Life" exceeded 100 million in less than 24 hours, setting a new record for the fastest online broadcast ratings to exceed 100 million.
I have said before that the Internet data back then was not as exaggerated as it is later.
"The East Palace" was broadcast for a whole year, but the number of views was less than 5 billion. Da Mimi's "Palace" had more than 2 billion views, and "Startling by Each Step" is now less than 2 billion.
Of course, what is calculated here is the playback volume of all legitimate websites on the Internet, and it is only a rough statistic.
There are also many netizens who are more accustomed to using some pirated websites, or using players such as Qvod and Baofeng Player, or downloading them to their local computers to watch slowly. Most of these are not included in the online playback data.
Putting aside the examples mentioned above, the drama with the best online broadcast data now is "My Love from the Star", which is also the only drama with over 10 billion views on legitimate video websites.
Ranked second is "The Legend of Zhen Huan", which currently has a box office of over 5 billion yuan. It took more than three months to surpass "The East Palace".
There are many reasons why these two dramas can be ranked in the top two. On the one hand, they are indeed popular, have a great influence, high audience stickiness, and a very high replay rate. On the other hand, both dramas are owned by LeTV, which has strongly cracked down on piracy and attracted a lot of traffic.
Apart from that, there is a high possibility of water injection.
After all, Boss Jia is an accountant by training, and he loves playing tricks with numbers and making the data look nice.
No matter how popular "My Love from the Star" is, it won't be so drastically that it doubles the second place.
No matter how much "The Legend of Zhen Huan" and "Zhen Huan Style" are discussed, they were only broadcast in November last year after all, and they were not very popular in the early days, so there was a period of word-of-mouth fermentation. It is impossible for them to surpass "The East Palace", which was also a big hit and had a year of accumulation, in such a short time.
From this perspective, it seems that there is a lot of water in "Joy of Life".
You know, with the average viewership of the first broadcast exceeding 2.42 and the market share approaching 20%, the online broadcast data still exceeded 100 million in 24 hours.
To reach this point, either all the viewers who watched the show on TV went to watch it again online, or the TV and online audiences of "Joy of Life" combined are hundreds of millions.
Wei Yang did not have much opinion on LeTV's approach. The drama had already been sold, and it was other people's business. He could not interfere even if he wanted to.
Even from a selfish point of view, good online broadcast data is not without benefits for Blue Whale and Wei Yang.
In the circle, buying popular dramas and changing playback data are common practices.
Not only the film producers buy it, many TV stations and video websites also have related operations.
Video websites are often listed or in the expansion phase and need to obtain investment and have good financial report data.
TV stations also need hard results as their political achievements, and the wholesale funding budget and advertising revenue of higher-level departments are closely related to these.
Film producers like Blue Whale also need these achievements to prove their reputation and gain more negotiating space for other projects.
So this is a kill-two-birds operation. I can’t say that every drama is like this, but it definitely accounts for a considerable proportion.
In most cases, it is the film producers who buy the products, not because they need them the most, but because the platform is bullying the customers because of its size.
For example, some TV stations require that the ratings must reach a passing line, and some may even involve kickbacks.
If you don't buy the ratings, the platform will not sign the contract, or will not give the final settlement. In order to get the money, the film company can only grit its teeth and bear it.
Guo Jingyu, the director of "Dog Beating Stick", has revealed shocking news that some satellite TV stations blatantly use this as an excuse to collect protection fees, and at most 70% of the revenue from a drama has to be handed over.
In other words, if a certain satellite TV station spends 100 million to buy a drama, you have to pay 70 million, and the worst thing is that they can't even guarantee your ratings ranking.
This is the way TV dramas are played. Later, with the rise of video websites, there are also unique ways of playing for video websites.
So even though film and television companies are very powerful, they often have to suffer in silence when facing such monopoly platforms.
Blue Whale's situation is special. It is one of the few companies that can escape this situation of being too big for its own good.
But it is just to get rid of bullying and oppression. If the cooperation platform wants to carry out similar operations, the only thing Wei Yang can do is to clean himself up and turn a blind eye.
As for the mental mysophobia, let the platform be upright and not do such crooked things, otherwise people will just think he is a psychopath...
For Wei Yang, LeTV's data is a bit exaggerated, but it is not without reference value. After all, no matter how exaggerated it is, there must be a real base.
If the data were too outrageous, LeTV would not have expanded so much, otherwise it would be a slap in the face.
Without considering LeTV, in the Baidu and Penguin search index charts, in just two days, keywords related to "Joy of Life" such as Fan Xian, Chicken Leg Girl, Teng Zijing, Wei Yang, and Liu Shishi have rushed to the top.
Weibo, the main propaganda battlefield, was also bustling, but Wei Yang and Liu Shishi were too famous and had too many fans, so the changes were limited.
The real benefit of "Joy of Life" comes from several likable supporting characters such as Rouba, Zhang Yishan, and Tian Yu.
In just two days, the number of followers on Weibo of several people increased rapidly, and the most obvious one was Rouba.
With her likable personality and beautiful looks, she naturally gained fans quickly.
Although the growth rate is not as fast as that of Nazha and Xiao Zhao before, it also made Rouba feel what it means to be popular...
…
"Ruoruo, please sign for me."
"Rouba, I like you so much."
"Adu!"
Read the original text at Liu#9@书/吧!
"You are so beautiful. You are even more beautiful in person than on TV."
"You must be on good terms with Naza."
“…”
The crew of "Joy of Life" mainly promoted the show in Xingcheng, but that doesn't mean they ignored other places.
Rouba and Zhang Yishan were sent to Beijing to participate in an event of LeTV. Many fans of "Joy of Life" came to support them.
Rouba was extremely popular, even overshadowing the child star Zhang Yishan.
This made Rouba somewhat flattered.
It's not that she is unknown. After all, she has starred in the hit TV series "East Palace" as the second female lead and was paired with Nazha. She has also participated in some variety shows, and her Weibo fans have long exceeded one million.
But to be honest, the main focus of "East Palace" is on the male and female protagonists. Although the second female lead Rouba is familiar to some, she is not very popular.
Normally, he either goes in and out with Naza, or follows behind Wei Yang and a few others. It is rare for him to have the opportunity to become the focus of attention.
This time, she made a big splash in the role of Fan Ruoruo in "Joy of Life", and her popularity soared, and she is barely qualified to be called a popular young actress.
Rouba happily signed autographs for fans and audiences, and also took photos with a group of people.
Just after the event ended, the assistant came over to inform her that her agent Liu Xingyu had just called and asked her to participate in an online interview with Sohu on the spot, and also invited her to an exclusive interview with a print magazine.
In addition, the person in charge here is very satisfied with the effect of the event and plans to arrange another meeting later with a higher standard.
Since Rouba became famous, she has taken on similar jobs, but it is extremely rare for her to do so at such a high frequency and in which she is the main person in charge.
She is not unfamiliar with this situation. The same thing happened when Nazha became popular in "The East Palace" and she was overwhelmed with so many notices.
Being an artist is not afraid of being busy or tired, but is afraid of having no announcements. The busier you are, the more popular you are.
"Joy of Life" has only been aired for a few days, and Rouba has received so many personal notices. As the TV series continues to air and ferment, there will be more and more notices, which also means that she is becoming more and more popular.
Looking forward to a better life in the future, Rouba's mouth corners curled up.
Being fat first is not fat, but being fat later will break the kang!
"The East Palace" made Nazha the first to become famous and accumulated absolute early advantages. Now that "Joy of Life" is aired, it is her turn to make an effort.
"Rouba, let's go to Sanlitun for a drink. It's my treat."
After explaining the announcement to the assistant, Zhang Yishan, as the host, took the initiative to invite us.
The young man and woman are of similar age, and both are handsome. It is unrealistic to say that he has no thoughts.
Moreover, he had also inquired in the crew and found out that Wei Yang and Rouba had no relationship, or rather, Rouba had a one-sided love for him, but Boss Wei had a beautiful woman in his arms and had no time to care about her.
Since he is not even moved by such a beauty, Zhang Yishan can only say that Boss Wei is awesome. However, there is no question of competing with a big boss for a woman.
Before in Star City, there were too many people around and no chance to talk alone. This time when the two of them came to the capital, he thought about showing off a little.
"No, I don't like going to bars."
Rouba gave a polite smile and then left with his assistant.
Even though they appear to be siblings and play around with each other in the drama, they are just ordinary colleagues in private.
Although it was a bit hurtful, Rouba had been in contact with Wei Yang for a long time, and her standards had been raised to a very high level. Zhang Yishan would not appear in her consideration at all.
After Rouba left, Zhang Yishan thought for a moment and couldn't help but smile bitterly. He had chosen the wrong person. He might as well have thought about the girl who played Ye Ling'er.
Although she is not as good as Rouba, she is self-aware and will not think about Wei Yang. For someone like Rouba, who is proud of her looks, it would be strange if she didn't want to be the boss lady of Blue Whale...
(End of this chapter)