However, from this time on, although the ratings of "Joy of Life" also increased, the rate of increase was obviously not as rapid as in the early stage.
"Joy of Life" is very famous and has received a lot of attention online, but the subject matter is actually somewhat limited.
The attributes of this drama are actually quite mixed, with elements of comedy, time travel, intrigue, martial arts/fantasy, plot, etc.
It seems that these elements are diverse and cater to many groups of people, but in fact, most middle-aged and elderly audiences are not particularly interested in these elements, and this complex and intertwined setting has a certain discouraging effect on some audiences.
Many people have analyzed the popularity of "My Love from the Star" and "The East is the Palace". In addition to the advantages of all parties, the wide audience base is a very critical factor.
Especially "My Love from the Star", the story structure is very simple, a female star falls in love with an alien and fights the villain by the way.
Children like it, young people love to watch it, and middle-aged and elderly people can also understand it, so it has become a super phenomenal national hit that is known to men, women, young and old, women and children.
In comparison, "The East Palace" is actually not very popular with middle-aged and elderly audiences, but because it involves sadomasochism and power struggles, it still won over a considerable number of audiences.
Especially middle-aged and elderly female audiences, they may not care about Li Chengyin becoming the emperor, but when they see the male and female protagonists loving and hating each other, they cry and curse at the same time.
You know, the largest market for imported Korean dramas now is young and middle-aged women, who are very keen on life-and-death "love".
Coupled with the fact that Wei Yang's "Professor Gu" was extremely popular at the time, and with the momentum of "My Love from the Star", "Eastern Palace" finally became a big hit.
So the success of this drama is a matter of timing, location and people.
If we subtract the bonus of "My Love from the Star", it is still unclear whether the score could have exceeded 3 based solely on Wei Yang's personal fame and appeal at the time.
The same is true for "Joy of Life". The subject matter cannot appeal to all audience groups. In addition, with the diversion of LeTV, the slowdown in the increase in ratings is understandable.
According to normal estimates, if "Joy of Life" can maintain stability in the later stage, it will probably be similar to "The East Palace", or even stronger.
After all, this is broadcast on the Hunan Provincial TV Station. Apart from CCTV, this TV station has the largest base and has a very powerful platform advantage.
This is also the reason why Hunan TV Station dares to bid lower than other TV stations when everyone is scrambling for the new Blue Whale drama. It has outstanding comprehensive conditions and can provide other key support besides real money.
If it were broadcast on Shanghai TV, it is still unknown whether "Joy of Life" would have broken 3 by now, but the results would most likely be similar to those of "The East Palace".
But when it was broadcast on Hunan TV, Wei Yang dared to dream of breaking 4.
Even if it breaks 5, the possibility is too low. The current popularity of "Joy of Life" is still a certain distance away from that of "My Love from the Star".
But even so, this data is enough to shock the outside world.
In recent years, leaving CCTV aside, there are a few films that break 2 every year, and all of them break 3 are produced by Blue Whale.
Is the guy surnamed Wei really cheating?! Everyone is worried and anxious. Last year, the ratings of "Come on, Mr. Shuai" were 2.61. Although it overshadowed the extremely popular "Palace Lock Heart Jade", it actually made many people feel relieved.
They felt that Wei Yang could also produce an "ordinary hit", and the performance of this drama was within their understanding and tolerance.
But only half a year later, Wei Yang took out "Joy of Life" again and started killing people crazily.
Yes, everyone was optimistic about this drama, but no one expected it to be so popular.
If it breaks 2 or even 3, everyone can bear it, but breaking 4 is too exaggerated. More importantly, this is a trilogy...
…
"Ha ha ha ha."
At the regular meeting of senior officials of the Hunan Provincial TV Station, the top leader was grinning from ear to ear, and several other deputy directors and senior leaders were also in high spirits.
Even though the Hunan Provincial TV Station is now a giant among local satellite TV stations, with several TV series broadcasting more than 200 million viewers every year, it is rare to see a super hit like this one in several years.
Speaking of which, the last time was Wei Yang’s "My Love from the Star".
"Mo Tai and Director Su have done a great job this time."
The top leader highly praised the two senior executives who were in charge of "Joy of Life". The two leaders also felt very honored and prominent, and other leaders couldn't help but envy them.
The achievement this time is indeed not small. First, we got the project, and second, the project shines brightly. In addition, the subsequent two steps will continue to accumulate.
Just relying on this drama "Joy of Life", the two won't have to worry about their political achievements in the next few years.
It also adds a highlight to the resume, and may be a key contribution for promotion in the future.
"Unfortunately, the whole mission was not accomplished. 30% of the advertising revenue was lost on this ticket."
Director Su, who was in charge of purchasing the dramas, said with some regret that it would definitely not be a loss to buy the "Joy of Life" trilogy for 380 million yuan in cash, and some subsequent cooperation did not matter, as they were all their own resources anyway, and the key was not to be conspicuous.
But 30% of advertising revenue is still a bit hasty! The first season was okay, only about tens of millions, which was considered a revenue that both parties agreed on.
But if "Joy of Life" breaks 4, then the advertising for the second season will definitely soar, and the Hunan TV station will have to cut more money. The same goes for the third season.
According to this contract, the actual amount that Blue Whale will receive in the end will not be less than the 520 million it sold to Shanghai TV, and it is very likely to exceed it.
After all, Xiangsheng TV is famous for its ability to make money! "Joy of Life" cost so much and the results were so good, so the advertising revenue in the end must be very considerable.
"You can't say that. You need to have a longer-term vision."
As soon as these words were spoken, there was laughter in the conference room. It was indeed true. They were feeling sorry for the advertising costs, and Blue Whale was probably feeling bad too.
If the trilogy is sold separately, given the popularity of the first season, the competition for the second season will be even more intense, and the price will definitely be higher than the current converted amount in Hunan Province.
Many times, this is how business works. It doesn't make sense for you to take all the benefits.
As long as you get the benefits you expected, you must understand that contentment is the key to happiness. If you think and calculate too much, always feel that you are at a disadvantage, and feel aggrieved and uncomfortable, then you are making yourself uncomfortable.
In fact, Director Su understands this principle. Whether he makes a profit or a loss, he actually doesn't get any money.
The previous sentence was more like trying to pass on the blame in advance, so that no one would make a fuss about it in the future.
Now that the top leader has set the tone, Director Su no longer dwells on this matter. Instead, he starts talking about the last two parts of "Joy of Life".
With the first season as a great success, the TV station leaders attach great importance to the next two seasons and are eager to start filming as soon as possible. This is also an important topic of today's regular meeting.
Director Su has already negotiated with Blue Whale: "The script is out now. Wei Yang wants to shoot two films in a row. It is expected to be completed this year. The difficulty now is the actors' schedules."
Many of the main creators of "Joy of Life" are well-known artists. Now that the TV series is popular, their popularity has reached a new level.
This work is organized and uploaded by Liujiu Book Bar~~
Considering Wei Yang's reputation and the current popularity of "Joy of Life", I'm afraid not many actors would be willing to give up the role.
But after all, many people have other dramas on their hands, and it is impossible for them to leave the crew and come to act in "Joy of Life".
Wei Yang insisted on keeping the original cast, so if the actors couldn't be gathered together at once, there would be many problems if the filming started rashly, so they had to slowly coordinate their schedules.
Therefore, for the last two parts of "Joy of Life", the script, funding and even preparations from all parties are not a problem at the moment. The only problem is the actors, and Blue Whale is also in a state of panic.
The top leader attaches great importance to this matter and has instructed that he can help with coordination within the scope of conditions.
To put it bluntly, it is to help Blue Whale code people!
Although Boss Wei has a high status in the circle, not all crews pay attention to him, especially when it comes to their own interests.
No matter how awesome you, Wei, are, I will never get any benefit from you.
But the Hunan Provincial TV Station is different. It is a giant local satellite TV station with great influence, connections and weight of voice, not to mention that it is the platform itself and holds the lifeline of many crews.
Once the Hunan Provincial TV Station takes action, coupled with the strength of Blue Whale itself, the coordination of the actors may not be smooth sailing, but it will also greatly reduce Wei Yang's pressure.
In fact, under normal circumstances, no matter how popular "Joy of Life" is, as long as it can be filmed, a slight delay of one or two years would be acceptable. The Hunan TV station would not be so overbearing.
But the key is that the situation is special. He has already passed the danger once before, and now he is in the limelight again. Although public opinion is strong and the trend is already established, he is also envied by many people.
Delay will lead to changes. Both Blue Whale and Hunan TV Station hope that the drama will be finished and broadcast as soon as possible, and everything will be fine.
Therefore, the top leader did not hesitate to use the power of his own TV station to help the Blue Whale coders, and also began to build momentum for public relations, fearing that something might go wrong with "Joy of Life" again.
The full amount of 380 million has been paid, and no refund items are included.
If Joy of Life is banned, Blue Whale may suffer heavy losses and its subsequent development will be affected, but at least it will not lose money.
But the Hunan Provincial TV Station completely lost both the wife and the army, so it was more concerned about this matter than Wei Yang.
After the meeting, Mo Tai quickly caught up with the top leader. The two slowed down their pace. The former chatted about some other things and then got down to business.
"Wei Yang and I had a chat a few days ago..."
In fact, this matter is quite simple. Hunan TV and Blue Whale had signed a relevant cooperation agreement before, which allowed Wei Yang to taste some sweetness.
So privately, Wei Yang talked with Mo Tai, hoping to get a few friends over so that the resources could be redistributed, or he could agree to some other conditions in exchange.
This matter was not a big deal and Mo Tai could handle it by himself, but after thinking about it, he decided to talk to the top leader.
"What kind of friends are they?"
The top leader was a little curious, and Mo Tai looked strange: "There are not many names, the main focus is to take care of Liu Shishi and Tang Yan."
"As expected, a talented and romantic man loves flowers."
The top leader showed an understanding smile, and Mo Tai was also happy: "I was thinking that we should not just do business as usual, but do him a few favors in private. This guy is a capable person, so we should win him over, and there will be opportunities for cooperation in the future."
"I'll leave this matter to you. I have no objection."
The top leader nodded, and even felt a little sorry that Wei Yang's company was in Shanghai and was closer to the Shanghai faction, and had a lot of connections with them, otherwise he would definitely have closely tied it up with the Hunan TV station.
However, although it is impossible to completely recruit them, it is good to get closer to them.
Thinking of this, the top leader suddenly said, "The next Golden Eagle Awards will be held in September. You can take some time to listen to the ideas of young people. You must keep up with the times."
Mo Tai understood immediately that if you want to do a favor, you have to do it in the right way. He smiled and said, "Okay, I'll talk to them later."
(End of this chapter)